Why I Don’t Create Freebies Anymore - And Why Your Most Ideal Clients Don’t Need Them

ABOUT THIS EPISODE: I’m thrilled to bring you today’s episode featuring human design expert Erin Claire Jones! Erin has an incredible story about discovering human design in 2015 and how it completely transformed her life and career. Her passion for this powerful tool shines through as we dive deep into the world of human design and how it can help you live a more aligned and fulfilling life. In our conversation, Erin breaks down the five human design types—Manifesting Generators, Generators, Projectors, Manifestors, and Reflectors—and shares how understanding your type can help you make decisions, build better relationships, and unlock your full potential. We also explore profiles and decision-making strategies, with Erin offering practical tips for using human design in your personal and professional growth. This episode is packed with eye-opening insights, and I can’t wait for you to discover your own unique blueprint! Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS:  00:00 Getting Started: Embrace the Messy Journey 00:16 Introduction to the Influencer Podcast 00:41 Meet Erin Claire Jones: Human Design Expert 02:24 Discovering Human Design: Erin's Journey 05:15 Understanding Human Design Types 05:55 Manifesting Generators: Embrace Your Multi-Passionate Nature 09:13 Generators: The Natural Doers 11:13 Projectors: The Insightful Guides 13:48 Manifestors: The Powerful Initiators 17:15 Reflectors: The Unique Mirrors 23:45 Exploring Human Design Profiles 26:49 Understanding the Traits of Twos 27:52 Exploring the Characteristics of Threes 29:27 The Importance of Community for Fours 31:04 Natural Problem Solvers: The Fives 31:36 Innate Wisdom of Sixes 34:36 Decision Making and Human Design 38:47 Open Centers and Sensitivity 42:39 Applying Human Design in Family Dynamics 45:35 Resources and Further Learning QUOTABLES: “When you trust your gut to guide you, you have so much more energy and you actually can make something happen in a really sustained and powerful way. Whereas if you're not trusting your gut, it can just drag and drain your energy and then that frustration spills out and other people feel that.” - Erin Claire Jones  “One of my biggest mottos is, just get started. When people are like, how did you grow? How did you succeed? How do you get out of analysis paralysis? I'm like, I just do it. I do it and I do it messy and I break things and I fail and then I learn and I shift and I pivot and I do it again.” - Julie Solomon GUEST RESOURCES: Erin Claire Jones @erinclairejones  @humandesignblueprint Check out Erin’s new book How Do You Choose?: A Human Design Guide to What's Best for You at Work, in Love, and in Life when it comes out on May 13th 2025 You can also look up your design for free at Human Design Blueprint and if you want your whole blueprint you can get 10% off with code JULIE RESOURCES: [HIGH LEVEL SUPPORT] Ready to Scale Your Business and Build a Legacy? Join the Luminary Waitlist Now! [GET MORE VISIBLE] Turn your messaging into a client-attracting machine. Grow your authority and drive sales in just 1 hour per week. Click here to get access to my new training!  [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram!

ABOUT THIS EPISODE: I’m so excited to share today’s episode with you, featuring my friend Jason Tartick. You might know Jason from The Bachelorette, but today we’re talking about something completely different—finances. Jason’s background in finance has helped him build an incredible personal brand focused on money management and mindset. In this episode, Jason and I dive into important topics like financial security, money mindset, and even financial infidelity. We also talk about his new book, Talk Money to Me, which is all about how to have open and honest conversations about money—whether that’s with your partner, family, or friends. I also open up about my own journey with finances, including some personal experiences I shared in my book, Get What You Want. Jason and I explore practical tips for breaking through money blocks, embracing wealth, and using money as a tool to create meaningful change. This is such a powerful and insightful conversation, and I can’t wait for you to hear it! Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS:  00:45 Meet Jason Tartick 01:09 Jason's Financial Journey 02:02 Navigating Influence and Finance 02:27 Starting the Conversation with Jason 03:12 Defining Influence 05:51 Jason's Career Pivot 09:18 Building a Personal Brand 17:23 Monetizing Your Influence 21:14 Essential Financial Questions 24:52 Understanding Financial Visibility in Marriage 25:49 The Importance of Prenups and Postnups 26:54 Tracking Your Net Worth 27:32 Empowering Women to Contribute Financially 29:10 Pitching Your Side Hustle to Your Partner 34:00 Navigating Financial Conversations in Marriage 41:45 Fun and Healthy Money Conversations 44:29 Where to Find More Financial Wisdom QUOTABLES: Think about someone that you think is just unbelievable at what they do. Maybe a Michael Strahan, a Paris Hilton. In three words, you can immediately identify what their brand is. And what I'd say to anyone out there is, in three words, what would your boss? What would your colleague? What would your partner? What would your mom or dad? Say your brand is, and if that isn't quickly identifiable, you may have some struggles when other people are looking at you as a resource to be their outlet for an opportunity. - Jason Tartick I think a lot of times people don't even give themselves the permission of getting started. Of just going to start doing the podcast so I can get the data so that I then can refine and tweak. - Julie Solomon GUEST RESOURCES: Jason Tartick @jason_tartick Check out Jason’s new book Talk Money To Me You can also listen to Jason’s Podcast Trading Secrets RESOURCES: [HIGH LEVEL SUPPORT] Ready to Scale Your Business and Build a Legacy? Join the Luminary Waitlist Now! [GET MORE VISIBLE] Turn your messaging into a client-attracting machine. Grow your authority and drive sales in just 1 hour per week. Click here to get access to my new training!  [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! MUST HAVE THIS MONTH: MEMBERFUL: Start growing your audience into a thriving community and membership business at memberful.com/julie.

ABOUT THIS EPISODE: In this episode, I introduce my transformative “Luminary Roadmap”, a strategic guide designed to help online entrepreneurs achieve sustainable success. I break down the roadmap into actionable phases, starting with refining your foundational messaging, building automation and sales systems, implementing visibility strategies, and ultimately creating impactful legacy projects. Each phase builds on the last, providing a clear, step-by-step path to long-term growth and lasting influence.   I’m also excited to share details about my upcoming “Luminary” coaching experience a 12-month program focused on helping entrepreneurs scale their businesses strategically while unlocking high-level opportunities. Throughout the episode, I emphasize the importance of adopting a long-term mindset to elevate not only your business but also your personal brand.   Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS:  00:00 Introduction to the Influencer Podcast 00:55 The Biggest Mistake in Online Entrepreneurship 03:45 Phase 1 & 2: Strategic Clarity and Refinement 10:30 Phase 3 & 4: Visibility and Sales Systems 15:34 Phase 5 & 6: Automation and Scaling 19:36 Phase 7 & 8: Strategic Positioning for High Impact 23:24 Phase 9 & 10: Legacy Building Projects 28:18 Phase 11 & 12: Long Term Growth and Scaling 36:06 Conclusion and Invitation to Luminary QUOTABLES: “You may need a team, a process, a system to help you be able to hold all that it is that you're calling in because visibility without systems is nothing more than a recipe for burnout.” - Julie Soomon “It's about building something that stands the test of time. Because the short term stuff, it just doesn't cut it when you're thinking about legacy building products.” - Julie Solomon RESOURCES: [HIGH LEVEL SUPPORT] Ready to Scale Your Business and Build a Legacy? Join the Luminary Waitlist Now! [GET MORE VISIBLE] Turn your messaging into a client-attracting machine. Grow your authority and drive sales in just 1 hour per week. Click here to get access to my new training!  [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! MUST HAVE THIS MONTH: MEMBERFUL: Start growing your audience into a thriving community and membership business at memberful.com/julie.

In today's episode, I interview psychotherapist Terri Cole about high functioning codependency (HFC), a term Terri coined to describe high-achieving individuals who take on excessive responsibility for others, often at their own expense. Terri explains the impact of HFC, such as stress and strained relationships, and highlights the importance of setting boundaries and allowing others to handle their own issues. Terri offers practical advice for breaking the cycle, including mindfulness techniques and self-regulation strategies. We discuss the benefits of overcoming HFC, like improved energy and relationships. Terri also shares relatable examples and encourages small, manageable steps to start change. Be sure to check out the amazing resources, including Terri’s book and a starter kit for those looking to break free from HFC. More about Terri: Terri Cole is a licensed psychotherapist and global relationship and empowerment expert and the author of Boundary Boss and Too Much! For over two decades, Terri has worked with a diverse group of clients that includes everyone from stay-at-home moms to celebrities and Fortune 500 CEOs. She has a gift for making complex psychological concepts accessible and actionable so that clients and students achieve sustainable change. She inspires over a million people weekly through her blog, social media platform, signature courses, and her popular podcast, The Terri Cole Show.  Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS:  00:00 Introduction and Welcome 00:42 Meet Terry Cole: Expert on Codependency 01:51 Understanding High Functioning Codependency 05:45 Terry's Personal Journey and Insights 11:55 Traits of High Functioning Codependency 17:03 Challenges and Recovery 23:30 Setting Boundaries with Loved Ones 24:22 The Journey to Recovery 25:13 The Cost of Overfunctioning 26:18 The Real Flex: Resisting the Urge to Fix 26:58 Surrender and Acceptance 28:04 Recognizing High Functioning Codependency 28:40 Tools for Change 30:08 The Importance of Vulnerability 31:17 Living Life Fully Present 31:44 Practical Steps to Recovery 40:18 Family Dynamics and Delegation 42:45 Conclusion and Resources QUOTABLES: And really, you start to see how, if they just give themselves the gift of surrender—and truly seeing and loving people for who they are, nothing more, nothing less—they can allow themselves to experience life, relationships, and intimacy in a whole new way  - Julie Solomon I'm talking about things we do voluntarily—things we've automatically taken on as our job, even when they don’t really need to be. The first question is, do I have the bandwidth to do this without becoming resentful? And the second is, do I even want to do it? - Terri Cole GUEST RESOURCES: Check out Terri's Book, TOO MUCH: A Guide to Breaking the Cycle of High Functioning Codependency. ➡️ Follow Terri on Instagram RESOURCES: [HIGH LEVEL SUPPORT] Ready to Scale Your Business and Build a Legacy? Join the Luminary Waitlist Now! [GET MORE VISIBLE] Turn your messaging into a client-attracting machine. Grow your authority and drive sales in just 1 hour per week. Click here to get access to my new training!  [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. ➡️Follow Julie on Instagram! MUST HAVES THIS MONTH: [MEMBERFUL] Start growing your audience into a thriving community and membership business at memberful.com/julie.

In this episode of The Influencer Podcast, I dive deep into creating offers tailored exclusively for your ideal client—those you truly want to work with. Building on the discussion we've been having the last month, I share insights from my recent mastermind guest expert sessions and the transformative approach I've adopted to serve my clients better. Tune in to learn how to avoid the pitfalls of generic offer positioning, understand the phases of client growth, and discover how my new program, Luminary, will support our clients in 2025. Tune in for a comprehensive breakdown on achieving authenticity, building tailored offers, and maximizing client impact through strategic messaging and scaling strategies. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS:  00:00 Introduction and Core Philosophy 00:16 Welcome and Episode Context 00:46 The Shift Away from Freebies 01:04 Ideal Client and Mastermind Insights 03:07 The Concept of Phases 06:02 Introducing Ava: The Ideal Client 13:01 Phase One: Messaging Mastery 17:50 Phase Two: Scaling and Systems 24:30 Phase Three: Legacy and Leadership 29:47 Conclusion and Call to Action QUOTABLES: Don't create offers for people that you don't want to work with. Don't create offers for people who aren't your ideal clients. Create offers only for your ideal client in a way that allows them to grow with you based on what your genius is - Julie Solomon The reason why she's not seeing the growth and success that she wants. It's not because she doesn't have enough followers. It's not because she doesn't create consistent content. It's because her messaging isn't connecting to her audience.- Julie Solomon RESOURCES: [HIGH LEVEL SUPPORT] Ready to Scale Your Business and Build a Legacy? Join the Luminary Waitlist Now! [GET MORE VISIBLE] Turn your messaging into a client-attracting machine. Grow your authority and drive sales in just 1 hour per week. Click here to get access to my new training!  [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! MUST HAVES THIS MONTH: [MEMBERFUL] Start growing your audience into a thriving community and membership business at memberful.com/julie.

In this episode of the Influencer Podcast, Julie welcomes storytelling expert Celinne Da Costa to discuss the journey of authentic influence and storytelling in the age of social media.  Celinne shares her personal evolution in the influencer space, from seeking validation to embracing a more soulful, purpose-driven approach to her work. The conversation delves deep into the psychological underpinnings of the desire for influence, the shadow side of social media, and the importance of intention and self-awareness in content creation and coaching. Celinne also provides insights into the future of social media and the coaching industry, emphasizing the need for integrity and genuine self-expression. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS:  00:43 Meet Celinne Da Costa 02:21 Celinne's Journey in Influencing 07:28 Navigating Social Media's Impact 18:11 The Core Wounds and Social Media 23:57 Practical Steps for Authentic Expression 29:39 The Role of Truth in Marketing 30:17 Future of Social Media and Online Coaching 31:12 Burnout and Shifting Away from Social Media 33:41 The Coaching Industry's Evolution 35:10 The Importance of Authenticity in Coaching 42:40 Client Expectations and Self-Responsibility 46:22 Finding the Right Coach for Your Needs 51:09 Final Thoughts and Where to Connect QUOTABLES: “I hit a point within myself where the blue check mark, the numbers, the vanity metrics, they stopped mattering. And where I find myself now is. It's, it's with a deep yearning and desire to create more influence as I defined it. In my life through the act of my own embodiment and to really be able to impact people's lives and support the collective in the best way that I can.” - Celinne Da Costa “It is not the product, the service, the coach, the education, the solution, that is necessarily bad or evil or the problem. It's the intention of the why and making sure that our side of the street is clean with that first. Before we go looking for the solutions.” - Julie Solomon RESOURCES: [HIGH LEVEL SUPPORT] Ready to Scale Your Business and Build a Legacy? Join the Luminary Waitlist Now! [GET MORE VISIBLE] Turn your messaging into a client-attracting machine. Grow your authority and drive sales in just 1 hour per week. Click here to get access to my new training!  Follow Julie on Instagram! MUST HAVES THIS MONTH: [MEMBERFUL] Start growing your audience into a thriving community and membership business at memberful.com/julie.  [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

I am so excited to dive into today's episode, where I share some powerful revelations that have reshaped my approach to business. Fresh off the heels of speaking at masterminds led by my dear friends Terri Cole and Amy Porterfield, I bring you the insights that left their attendees mind-blown and could do the same for you. In this episode, I break down why I stopped creating freebies and how this decision has transformed the way I attract my ideal clients. I'll walk you through the journey of refining my offers and messaging to serve my most premium clients better. If you've been questioning the traditional advice of using low-ticket offers and freebies to build your business, this episode is a must-listen. You'll learn how to create high-value offers that are precisely aligned with your ideal clients' needs, ensuring that every piece of content you produce attracts the right audience. This shift isn't just about business; it's about serving at the highest level and building a legacy. Whether you're a coach, service provider, or online educator, this episode will give you actionable steps to refine your strategy and elevate your business in 2025. Stay tuned as we explore the phases of an ideal customer journey and how to optimize your messaging to make a significant impact. Plus, I introduce Luminary, my new high-level coaching program designed to help you master your business systems and scale with intention. Don't miss this game-changing discussion, and as always, thank you for being part of the Influencer Podcast community! Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS:  00:36 Recent Experiences and Insights 02:10 The Shift Away from Freebies 03:10 Understanding the Ideal Client 09:42 The Lie About Low Ticket Offers 17:35 Introducing Luminary: A High-Level Coaching Program 23:38 Conclusion and Next Steps QUOTABLES: "A large following does not equal a lot of money. Beyond just having a large audience or thousands of followers, what is most important is the relationships that you build with them." - Julie Solomon "So many things got unlocked for people when I was speaking in these mastermind rooms because we are tired with the old way of doing things. We are tired of continuing to follow the rule book, and things just aren't changing.” - Julie Solomon RESOURCES: [HIGH LEVEL SUPPORT] Ready to Scale Your Business and Build a Legacy? Join the Luminary Waitlist Now! [GET MORE VISIBLE] Turn your messaging into a client-attracting machine. Grow your authority and drive sales in just 1 hour per week. Click here to get access to my new training!  [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! Must Haves This Month!  QUINCE: Go to Quince.com/influencer for free shipping on your order and 365-day returns. MEMBERFUL: Start growing your audience into a thriving community and membership business at memberful.com/julie.

In this episode, I delve into the evolution of my journey, emphasizing that expertise is not just about what you know but about how it serves your ideal client. I reflect on my personal and professional growth, especially through the development of the Brand Accelerator program, and how it aligns with my passion for messaging. I share my journey with balancing solo parenting, launching successful programs, and the importance of continually evolving as a leader. We focus on the importance of growth, the need for tactical support in business, and the unique challenges faced by mothers in the entrepreneurial space. I also announce the launch of my brand new Mastermind, a six-month high-touch container designed specifically for established moms ready to scale their businesses, proving that it's possible to achieve great success in business while being a dedicated mother. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS: 00:34 Personal Updates and Challenges 01:42 The Brand Accelerator Program 03:21 Evolution of Messaging Expertise 04:45 Expanding Beyond Brand Deals 10:02 Permission to Evolve 13:07 Supporting Mothers in Business 16:03 Introducing my new Mastermind 16:31 The Unique Challenges of Mom Entrepreneurs 18:55 The Power of Focus and Resilience 21:03 Scaling Your Business with Tactical Support 23:34 Mastermind Details and Benefits 28:00 Final Thoughts and Encouragement QUOTABLES: “Growth and evolution in business are essential for success.” - Julie Solomon “Mothers need tailored support that addresses their specific challenges.” - Julie Solomon “Visibility and leadership are crucial for scaling a business as a mom.” - Julie Solomon “Moms possess unique skills that can enhance their business success.” - Julie Solomon “Embracing one's journey as a mother and entrepreneur is empowering.” - Julie Solomon RESOURCES: [GET MORE VISIBLE] Turn your messaging into a client-attracting machine. Grow your authority and drive sales in just 1 hour per week. Click here to get access to my new training!  [MASTERMIND] Want to learn more about my new mastermind? Apply here. [SOCIAL GROWTH] Ready to grow your social media following and engagement? The Social Media Growth Collective is the fastest and easiest way to get there! Join me for monthly coaching calls and training. [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! Must Haves This Month!  QUINCE: Go to Quince.com/influencer for free shipping on your order and 365-day returns. MEMBERFUL: Start growing your audience into a thriving community and membership business at memberful.com/julie.

In today’s episode, we're diving deep into creating a content strategy that brings massive engagement and turns scrollers into followers and followers into customers—all while posting less. If you're frustrated with the traditional advice of "post more" and want a more strategic approach, you're going to love this. I'm breaking down the concept of power and pleasure content and explaining how you can use these frameworks to tenfold your engagement and sales. I walk you through my own content strategy—how I gained over 3000 engaged followers and created six figures in revenue in just a month by posting strategically only 14 times. This episode is packed with tips to help you stop wasting content and start using every piece to build authority and connect with your audience on a deeper level. Whether you're a coach, course creator, influencer, or content creator, this episode will provide you with actionable steps to transform your social media presence in under an hour a week. Tune in to discover how to make your Instagram the place where power and pleasure content come to life, drawing your audience in and converting them into loyal customers. Let's make your content strategy simple, effective, and most importantly, profitable! Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS: 00:00 Introduction to Strategic Content Creation 00:33 The Power of Power and Pleasure Content 01:19 Common Mistakes in Content Strategy 04:13 Balancing Power and Pleasure Content 06:26 Creating Engaging Instagram Stories 10:13 Frameworks for Consistent Content Creation 11:12 Exclusive Access to Social Media Growth Collective  QUOTABLES:  "If you're constantly just posting without that strategic intention, you're basically wasting content that could create massive engagement for you." - Julie Solomon  "You are potentially making the fatal error that 90% of people do with their content strategy, which is sharing content that, quite frankly, your audience does not care about." - Julie Solomon “The biggest mistake that I see people making is that they are oversharing instead of utilizing power and pleasure content, and it immediately turns off potential followers." - Julie Solomon RESOURCES: [GET MORE VISIBLE] Turn your messaging into a client-attracting machine. Grow your authority and drive sales in just 1 hour per week. Click here to get access to my new training! [SOCIAL GROWTH] Ready to grow your social media following and engagement? The Social Media Growth Collective is the fastest and easiest way to get there! Join me for monthly coaching calls and training. [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! Must Haves This Month!  QUINCE: Go to Quince.com/influencer for free shipping on your order and 365-day returns. Memberful: Start growing your audience into a thriving community and membership business at memberful.com/julie.

I am so thrilled about today's conversation with the incredible Sean Cannell. This episode is a fun one, because I am actually sharing an interview from when I was on Sean’s podcast, Think Media Podcast.  Sean is a powerhouse in the world of video marketing and the founder of Think Media, empowering creators through sharp strategies and impactful content! If you're aiming to elevate your brand, attract paid sponsorships, and truly understand the essence of effective branding, this episode is a must-listen! Sean dives deep into the art of positioning yourself as a brand, illuminating key strategies that can secure you paid sponsorships—even if you don’t have a massive following. We break down common misconceptions about audience size, discuss the importance of specialization and authenticity, and highlight actionable steps to develop a strong brand identity. Whether you're a nano influencer or an established creator seeking to refine your brand, this episode will equip you with the knowledge and confidence to transform your content into a thriving, monetized platform. With expert insights on negotiation, community building, and leveraging User Generated Content, you’ll be ready to take your brand to the next level. Listen into this conversation to discover how to turn your passion into profitable brand partnerships! Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS: 00:00 Introduction to Brand Clarity 00:18 Welcome to the Influencer Podcast 00:40 Interview with Sean Cannell 03:32 Understanding Brand and Reputation 05:28 Common Mistakes in Branding 07:31 Five Brand Identity Steps 08:06 Specialization vs. Niche 09:59 Steps to Building a Strong Brand 14:12 Importance of Specialization 19:47 Practical Tips for Creators 24:58 Building Awareness and Selling 25:49 Understanding Influencer Tiers 27:53 Types of Brand Partnerships 35:51 Negotiation Tips for Creators 43:11 The Future of Influencer Marketing 45:54 Resources and Final Thoughts QUOTABLES: "I think that that's why that's so important, because they get lost in kind of the minutiae of the following or trying to grow or trying to follow the trends or trying to do that instead of really understanding their audience deeply in making sure that what they're putting out there is what they want their audience to think and feel."  – Julie Solomon  "Once she was able to really hone in on that specialization, it actually created so many more opportunities for her because she was able to work with brands in a bigger way."  – Julie Solomon  "Creators have to become more specialized now more than ever, just because there is so much competition and there is so much sophistication now in the marketplace. Gone are the days where you, you know, I remember back in 2016, brands weren't even asking for insights or analytics. They would just be like, ‘hey, we'll give you $2,000 to create this YouTube video’. Gone are those days. And so it really is about honing in on what it is that you specialize in." – Julie Solomon GUEST RESOURCES: Think Media Podcast: https://www.youtube.com/@ThinkMediaPodcast IG: @seancannell  RESOURCES: [LAND PAID BRAND DEALS] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you’re starting from scratch! [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! Must Haves This Month!  QUINCE: Go to Quince.com/influencer for free shipping on your order and 365-day returns.