The Future Of Marketing

Rand Fishkin, CEO of SparkToro and co-founder of Moz, joins Jeff Dance to examine where marketing is heading in an AI-saturated era. Rand argues that AI search visibility is significantly overhyped, while Google's AI Overviews—appearing on more than 45% of searches—represent the true frontier of AI's marketing influence. He explains why short-form video now dominates consumption, why traditional attribution modeling is effectively dead, and how marketers should adopt a "measure, test, invest, analyze" approach instead. The conversation closes with timeless lessons on product quality, niche communities, and leading with integrity.

In this episode, Jeff Dance speaks with Scott Sundvor, Chief Product Officer at Instrumental, about how AI is accelerating and transforming manufacturing. Scott explains Instrumental's three engines—vision, context, and analysis—that help complex electronics manufacturers improve yields and speed time to market. He shares insights on the AI infrastructure build-out, noting that "the factory floor is getting eyes before it's getting hands." The conversation explores the realistic timeline for automated factories, the trillions lost annually to manufacturing waste, and how AI can reduce it. Scott closes with an optimistic view of AI accelerating its own supply chain to solve the world's biggest problems.

In this episode, Jeff Dance speaks with Steven Kotler about the future of human performance and the science underlying peak states. The discussion explores flow states, the neurobiology of performance, and how technology—from AI to group flow measurement—is changing our capabilities. Key takeaways include simple strategies for improving performance, insights into the power and risks of technology, and the vital need for both wisdom and cooperation as our global capacity accelerates.

In this episode of "The Future Of," Jeff Dance interviews Mark Groden, CEO of Skyryse, to explore the advancements in flight automation. Mark shares insights on how Skyryse is transforming the aviation industry by making flight easier, safer, and more accessible through software-defined aircraft. The conversation covers the evolution of flight controls, safety enhancements, the challenges of automation, and the future of pilot training. Key innovations include intuitive digital interfaces and systems that ensure safety, even in complex flight scenarios.

This episode explores the evolving landscape of the blue economy, focusing on technological advancements, sustainability, and innovative business models transforming the maritime sector. Key topics include the exponential growth of data and AI in ocean industries, the rise of startups and emerging technologies, the importance of international cooperation and community engagement, and the drive toward both economic growth and ocean conservation. The discussion emphasizes balancing sustainable development with innovation, the integration of new fuels and autonomy, and the expanding impact of ocean data across industries

In this episode, Jeff Dance speaks with Will Marshall, CEO and co-founder of Planet, about the powerful intersection of artificial intelligence and space technology. - Indexing the Earth: Planet's daily satellite imaging is creating a searchable index of the Earth, similar to how Google indexed the internet. - AI Needs Real-World Data: Space and AI are a perfect combination because AI models desperately need the massive amounts of real-world sensory data that satellites generate. - Computing at the Edge: There is an upcoming shift toward computing directly at the edge in space, including initiatives like Project Suncatcher, to place large-scale AI processing close to the sensors. - Ethical Concerns: They discuss the profound ethical implications of superintelligence (AGI) and the critical need to protect humanity's sovereignty as we approach it.

This episode explores the future of battery technology with Rick Costantino, focusing on Group 14 Technologies' silicon-based anode innovation. Rick provides an in-depth look at advancements driving lighter, higher-capacity, and faster-charging batteries, and details the company’s global manufacturing growth and commercial impact. He discusses collaboration across the battery supply chain and the transformative effect of enhanced energy storage for consumer electronics, electric vehicles, and industrial applications. Rick also emphasizes the role of innovation, flexibility, and sustainability as batteries become foundational to next-generation technologies.

This episode explores the current state and future of indoor mapping with Christian Christensen of Maps People. The discussion covers how indoor mapping technology transforms navigation inside complex venues, the growing importance of real-time updates and data layers, and the convergence of AI, sensors, and spatial computing. Additional topics include privacy-first design, the business value of indoor mapping, and the potential for gamification and personalization in indoor digital experiences.

This episode explores the current challenges and future advancements in rocket propulsion with leaders from Juno Propulsion, Stoke Space, and Space Happy Hour. The discussion covers innovative engine architectures, the impact of rapid and reusable rockets on the space economy, and the roles of government, commercial, and defense markets in accelerating launch technology. Key developments in testing, in-space manufacturing, and vertical versus horizontal integration are addressed, with a strong emphasis on collaboration and competition in the space industry. Emerging challenges such as launchpad availability, talent shortages, and evolving AI applications are highlighted as pivotal to shaping the next decade of space propulsion.

In this episode, Jeff Dance and expert Andrea Iorio explore the evolving landscape of human and AI collaboration. Andrea outlines why most organizational AI projects fail, emphasizing the necessity of understanding the complementary roles of humans and AI. Through insights on automation, augmentation, and unique human skills, the discussion addresses the impacts on the workforce, productivity paradox, and the importance of soft skills. The conversation also highlights responsible AI use, the transformation of job roles, and preparing for rapid technological change.