Tech meets emotions: discovering immersive “phygital” tourism experiences

On this episode of the Future of Tourism podcast, Dr. Phil Xiang from Virginia Tech explores the evolution of smart tourism. This is the final installment of our Executive Insights Symposium series — catch up on previous episodes here:  AI governance for DMOs and their leaders with Janette Roush, senior vice president of innovation and chief AI officer at Brand USA Rethinking DMO leadership in a new era of alignment and purpose with Adam Burke, president and CEO of Los Angeles Tourism You can download a report packed with executives’ insights into the transformational forces DMOs face here. 

On this episode of the Future of Tourism podcast, Adam Burke, president and CEO of Los Angeles Tourism, explores the evolving role of leadership and alignment in destinations of tomorrow. 

On this episode of the Future of Tourism podcast, Janette Roush, senior vice president of innovation and chief AI officer at Brand USA, explores the urgent need for destination executives to review how they strategically implement AI. Learn the opportunities, risks, and methodology behind effective and ethical AI governance for DMOs. 

On this episode of the Future of Tourism podcast, Greg Takehara and Chris Seek share hands-on insights into how community engagement strengthens development. 

On this episode of the Future of Tourism podcast, Dr. Phil Xiang and Simpleview’s own Jason Swick discuss smart cities, digital disruption, and the emerging concept of “smart tourism” and where DMOs can dive right in.

On this episode of the Future of Tourism podcast, Janette Roush and Cody Chomiak help demystify AI. Learn to view the technology as easy to approach and understand its impact on our future.

On this episode of the Future of Tourism podcast, Brad Jones from Visit Bellevue Washington and Dr. Annie Rummel from Great Lakes Bay Airport Endowment Fund describe two trailblazing DMO projects.

On this episode of the Future of Tourism podcast, learn about “phygital tourism” — the use of physical and digital elements to enhance the tourist experience — from Elisa Mameli.

The first annual PACE Forum was momentous in the evolution of community and stakeholder engagement. Tune into the Future of Tourism podcast to hear from two instrumental people about the conference.

The road to inclusivity is a long one. Hear what Ka Vang, Vice President of Equity, Diversity, and Inclusion at Meet Minneapolis, says about the role tourism plays and how to start.