Vision VS Execution in Leadership | Ep 394

In this episode, Chris Do explores the constant tension between visionary leadership and operational execution. He breaks down how most leaders naturally lean toward either the CEO archetype — focused on innovation, forecasting, and long-term vision — or the COO type, who ensures systems, structure, and profitability. Using Steve Jobs as an example, Chris illustrates how true mastery lies in balancing big-picture thinking with an obsessive attention to detail, from pioneering the buttonless phone to handpicking marble for Apple Stores. Timestamps (00:00) - Intro (00:41) - CEO vs. COO Roles Explained (01:20) - Steve Jobs’ Vision and Detail (03:15) - Tim Cook’s Operational Leadership (05:00) - Discover Your Leadership Strength Check out The Futur: Website: ⁠⁠⁠⁠⁠⁠⁠https://www.thefutur.com/⁠⁠⁠⁠⁠⁠⁠ Courses: ⁠⁠⁠⁠⁠⁠⁠https://www.thefutur.com/shop⁠⁠⁠⁠⁠⁠⁠ Linkedin: ⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/the-futur/⁠⁠⁠⁠⁠⁠⁠ Podcasts: ⁠⁠⁠⁠⁠⁠⁠https://thefutur.com/podcast⁠⁠⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/thefuturishere/⁠⁠⁠⁠⁠⁠⁠ Facebook: ⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/theFuturisHere/⁠⁠⁠⁠⁠⁠⁠ Twitter: ⁠⁠⁠⁠⁠⁠⁠https://x.com/thefuturishere⁠⁠⁠⁠⁠⁠⁠ TikTok: ⁠⁠⁠⁠⁠⁠⁠https://www.tiktok.com/@thefuturishere⁠⁠⁠⁠⁠⁠⁠ Youtube:⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/thefuturishere⁠⁠⁠⁠⁠⁠⁠ Check out Chris Do: Website: ⁠⁠⁠⁠⁠⁠⁠https://zaap.bio/thechrisdo⁠⁠⁠⁠⁠⁠⁠ LinkedIn:⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/thechrisdo/⁠⁠⁠⁠⁠⁠⁠ Facebook:⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/BizOfDesign⁠⁠⁠⁠⁠⁠⁠ Instagram:⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/thechrisdo/⁠⁠⁠⁠⁠⁠⁠ Twitter:⁠⁠⁠⁠⁠⁠⁠https://x.com/thechrisdo⁠⁠⁠⁠⁠⁠⁠ TikTok:⁠⁠⁠⁠⁠⁠⁠https://www.tiktok.com/@thechrisdo⁠⁠⁠⁠⁠⁠⁠ Threads:⁠⁠⁠⁠⁠⁠⁠https://www.threads.net/@thechrisdo⁠⁠⁠⁠⁠⁠⁠ Zaap: ⁠⁠⁠⁠⁠⁠⁠https://zaap.bio/thechrisdo⁠⁠⁠⁠⁠⁠⁠ Clubhouse:⁠⁠⁠⁠⁠⁠⁠https://www.clubhouse.com/@thechrisdo⁠⁠⁠⁠⁠⁠⁠ Behance: ⁠⁠⁠⁠⁠⁠⁠https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Chris Do sits down with Tansel Ali, a four-time Australian Memory Champion, to explore how anyone can train their brain to remember anything — from names and speeches to entire books or phone directories. Together, they unpack the science and art of storytelling for memory, the role of emotion in recall, and how tools like spaced repetition and the memory palace can transform how we learn. Tansel explains that memory isn’t a talent but a trainable skill that anyone can develop. Listeners will walk away with clear, actionable techniques to strengthen their focus, recall, and retention. Timestamps (00:00) - Intro (01:00) - Meet Tansel Ali, memory master (02:20) - Memorizing two phone books (04:40) - Short-term vs long-term recall (05:55) - Storytelling as a memory tool (08:20) - Remembering names creatively (10:40) - Visualization and imagination hacks (12:30) - Why emotional memory sticks (15:00) - Spaced repetition explained (16:40) - Inside the memory palace method (19:00) - Recall vs storage mindset (21:40) - Mind mapping for better learning (23:30) - Speed reading that actually works (27:00) - Training focus through memory practice (31:40) - Turning memorization into understanding (37:20) - Applying memory skills in real life (54:30) - Final takeaways Check out today's guest, Tansel Ali: LinkedIn: ⁠⁠⁠⁠https://au.linkedin.com/in/tanselali YouTube: https://www.youtube.com/@TanselAliMemory Website: ⁠⁠⁠⁠https://tanselali.com/ Instagram: https://www.instagram.com/tansel.a.l.i/?hl=en Check out The Futur: Website: ⁠⁠⁠⁠⁠⁠https://www.thefutur.com/⁠⁠⁠⁠⁠⁠ Courses: ⁠⁠⁠⁠⁠⁠https://www.thefutur.com/shop⁠⁠⁠⁠⁠⁠ Linkedin: ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/the-futur/⁠⁠⁠⁠⁠⁠ Podcasts: ⁠⁠⁠⁠⁠⁠https://thefutur.com/podcast⁠⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠⁠https://www.instagram.com/thefuturishere/⁠⁠⁠⁠⁠⁠ Facebook: ⁠⁠⁠⁠⁠⁠https://www.facebook.com/theFuturisHere/⁠⁠⁠⁠⁠⁠ Twitter: ⁠⁠⁠⁠⁠⁠https://x.com/thefuturishere⁠⁠⁠⁠⁠⁠ TikTok: ⁠⁠⁠⁠⁠⁠https://www.tiktok.com/@thefuturishere⁠⁠⁠⁠⁠⁠ Youtube:⁠⁠⁠⁠⁠⁠https://www.youtube.com/thefuturishere⁠⁠⁠⁠⁠⁠ Check out Chris Do: Website: ⁠⁠⁠⁠⁠⁠https://zaap.bio/thechrisdo⁠⁠⁠⁠⁠⁠ LinkedIn:⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/thechrisdo/⁠⁠⁠⁠⁠⁠ Facebook:⁠⁠⁠⁠⁠⁠https://www.facebook.com/BizOfDesign⁠⁠⁠⁠⁠⁠ Instagram:⁠⁠⁠⁠⁠⁠https://www.instagram.com/thechrisdo/⁠⁠⁠⁠⁠⁠ Twitter:⁠⁠⁠⁠⁠⁠https://x.com/thechrisdo⁠⁠⁠⁠⁠⁠ TikTok:⁠⁠⁠⁠⁠⁠https://www.tiktok.com/@thechrisdo⁠⁠⁠⁠⁠⁠ Threads:⁠⁠⁠⁠⁠⁠https://www.threads.net/@thechrisdo⁠⁠⁠⁠⁠⁠ Zaap: ⁠⁠⁠⁠⁠⁠https://zaap.bio/thechrisdo⁠⁠⁠⁠⁠⁠ Clubhouse:⁠⁠⁠⁠⁠⁠https://www.clubhouse.com/@thechrisdo⁠⁠⁠⁠⁠⁠ Behance: ⁠⁠⁠⁠⁠⁠https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Chris Do sits down with Jefferson Fisher — a fifth-generation trial attorney, bestselling author, and viral communication coach — to explore how to argue less and talk more effectively. Jefferson unpacks the psychology behind calm communication, how to time tough conversations, and why listening before reacting builds deeper trust. Together, they explore practical tools like the “I can tell” phrase, scheduling emotional talks, and using breath to create space in dialogue. His frameworks help listeners become more intentional speakers and better listeners in both professional and personal settings. Timestamps (00:00) - Jefferson Fisher intro + background (02:45) - How to become a better communicator (05:20) - Timing tough conversations right (08:10) - Scheduling hard talks with partners (11:45) - Using “I can tell” effectively (15:25) - Breath control for clear thinking (18:50) - Slowing speech for confidence (22:30) - Tone, emotion, and word delivery (27:05) - Training clients to stay calm (32:40) - Managing nerves under pressure (38:15) - Speaking naturally in high stakes (44:00) - Authenticity vs. performative communication (50:25) - How juries detect fakeness fast (56:10) - Building credibility through presence (01:02:40) - Avoiding over-explaining and rushing (01:09:15) - Staying grounded in conflict (01:15:55) - Key takeaways on communication mastery Register for AdobeMax using the code FUTUR25 for $400 off a full pass.  See you there! https://max.adobe.com/?cgen=8RVC4VL9&mv=other Check out today's guest, Jefferson Fisher: LinkedIn: ⁠https://www.linkedin.com/in/jeffersonfisher YouTube: ⁠⁠⁠https://www.youtube.com/channel/UCXjnpu6lK0HoUyOMh2ZBwhQ Website: ⁠https://www.jeffersonfisher.com/ Instagram: ⁠⁠⁠⁠https://www.instagram.com/jefferson_fisher/?hl=en Check out The Futur: Website: ⁠⁠⁠⁠⁠https://www.thefutur.com/⁠⁠⁠⁠⁠ Courses: ⁠⁠⁠⁠⁠https://www.thefutur.com/shop⁠⁠⁠⁠⁠ Linkedin: ⁠⁠⁠⁠⁠https://www.linkedin.com/company/the-futur/⁠⁠⁠⁠⁠ Podcasts: ⁠⁠⁠⁠⁠https://thefutur.com/podcast⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠https://www.instagram.com/thefuturishere/⁠⁠⁠⁠⁠ Facebook: ⁠⁠⁠⁠⁠https://www.facebook.com/theFuturisHere/⁠⁠⁠⁠⁠ Twitter: ⁠⁠⁠⁠⁠https://x.com/thefuturishere⁠⁠⁠⁠⁠ TikTok: ⁠⁠⁠⁠⁠https://www.tiktok.com/@thefuturishere⁠⁠⁠⁠⁠ Youtube:⁠⁠⁠⁠⁠https://www.youtube.com/thefuturishere⁠⁠⁠⁠⁠ Check out Chris Do: Website: ⁠⁠⁠⁠⁠https://zaap.bio/thechrisdo⁠⁠⁠⁠⁠ LinkedIn:⁠⁠⁠⁠⁠https://www.linkedin.com/in/thechrisdo/⁠⁠⁠⁠⁠ Facebook:⁠⁠⁠⁠⁠https://www.facebook.com/BizOfDesign⁠⁠⁠⁠⁠ Instagram:⁠⁠⁠⁠⁠https://www.instagram.com/thechrisdo/⁠⁠⁠⁠⁠ Twitter:⁠⁠⁠⁠⁠https://x.com/thechrisdo⁠⁠⁠⁠⁠ TikTok:⁠⁠⁠⁠⁠https://www.tiktok.com/@thechrisdo⁠⁠⁠⁠⁠ Threads:⁠⁠⁠⁠⁠https://www.threads.net/@thechrisdo⁠⁠⁠⁠⁠ Zaap: ⁠⁠⁠⁠⁠https://zaap.bio/thechrisdo⁠⁠⁠⁠⁠ Clubhouse:⁠⁠⁠⁠⁠https://www.clubhouse.com/@thechrisdo⁠⁠⁠⁠⁠ Behance: ⁠⁠⁠⁠⁠https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Chris Do sits down with entrepreneur and philanthropist Simon Squibb to explore the imbalance between talent and opportunity. Together, they discuss how people can break through systemic barriers, the importance of resilience in creative fields, and why access—not ability—often determines success. They reflect on Simon’s viral “What’s Your Dream?” project, the lessons he’s learned from mentoring others, and how creative education can become more inclusive. If you’ve ever questioned how to turn your skills into real opportunities, this conversation delivers unfiltered clarity and practical wisdom. Timestamps (00:00) - Intro (02:10) - The Real Tests of Resilience (04:42) - Building a Personal Brand (07:28) - Getting Paid Speaking Gigs (10:15) - How Representation Creates Access (13:09) - Mentoring Young Designers Online (16:45) - Why Women Hesitate to Apply (19:52) - Fame Over Craft Discussion (23:17) - Creating a Creator Accelerator (27:44) - How to Price Creative Work (31:55) - Overcoming Imposter Syndrome (36:20) - Freelancer to Business Owner Journey (41:08) - Social Media Exposure Ethics (45:50) - Diversity in Art Education (50:32) - Why Minorities Lack Visibility (55:04) - Cultural Expectations and Creativity (59:58) - Representation and Role Models (01:05:17) - How Simon Picks Dreamers (01:10:23) - The Doorbell of Dreams Idea (01:15:42) - Luck vs Hard Work Mindset (01:21:50) - What Defines Good Design (01:28:12) - Art vs Design in Practice (01:34:25) - Mentorship That Scales Globally (01:38:40) - Final Reflections on Opportunity Check out today's guest, Simon Squibb: LinkedIn: https://uk.linkedin.com/in/simonsquibb YouTube: ⁠https://www.youtube.com/c/SimonSquibb Website: https://simonsquibb.com/ Instagram: ⁠https://www.instagram.com/simonsquibb/?hl=en Check out The Futur: Website: ⁠⁠⁠⁠https://www.thefutur.com/⁠⁠⁠⁠ Courses: ⁠⁠⁠⁠https://www.thefutur.com/shop⁠⁠⁠⁠ Linkedin: ⁠⁠⁠⁠https://www.linkedin.com/company/the-futur/⁠⁠⁠⁠ Podcasts: ⁠⁠⁠⁠https://thefutur.com/podcast⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠https://www.instagram.com/thefuturishere/⁠⁠⁠⁠ Facebook: ⁠⁠⁠⁠https://www.facebook.com/theFuturisHere/⁠⁠⁠⁠ Twitter: ⁠⁠⁠⁠https://x.com/thefuturishere⁠⁠⁠⁠ TikTok: ⁠⁠⁠⁠https://www.tiktok.com/@thefuturishere⁠⁠⁠⁠ Youtube:⁠⁠⁠⁠https://www.youtube.com/thefuturishere⁠⁠⁠⁠ Check out Chris Do: Website: ⁠⁠⁠⁠https://zaap.bio/thechrisdo⁠⁠⁠⁠ LinkedIn:⁠⁠⁠⁠https://www.linkedin.com/in/thechrisdo/⁠⁠⁠⁠ Facebook:⁠⁠⁠⁠https://www.facebook.com/BizOfDesign⁠⁠⁠⁠ Instagram:⁠⁠⁠⁠https://www.instagram.com/thechrisdo/⁠⁠⁠⁠ Twitter:⁠⁠⁠⁠https://x.com/thechrisdo⁠⁠⁠⁠ TikTok:⁠⁠⁠⁠https://www.tiktok.com/@thechrisdo⁠⁠⁠⁠ Threads:⁠⁠⁠⁠https://www.threads.net/@thechrisdo⁠⁠⁠⁠ Zaap: ⁠⁠⁠⁠https://zaap.bio/thechrisdo⁠⁠⁠⁠ Clubhouse:⁠⁠⁠⁠https://www.clubhouse.com/@thechrisdo⁠⁠⁠⁠ Behance: ⁠⁠⁠⁠https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Jodie Cook and Chris Do explore how to think bigger and challenge the invisible limits people set for themselves. Drawing inspiration from The Truman Show, they discuss how individuals often live within mental “sets” they’ve unknowingly built, and how expanding perspective can break those barriers. Jodie shares insights from her nomadic lifestyle and explains how exposure to new people, ideas, and places can help rewire what we believe is possible. Timestamps (00:00) Intro (03:14) - Escaping your own Truman Show (06:42) - Breaking self-limiting belief patterns (09:58) - Reading biographies for growth (13:21) - Why all strategy is autobiographical (17:45) - The power of unlearning beliefs (21:08) - Accessing creativity through rest (25:36) - How sleep fuels innovation (29:50) - Building habits for creative flow (34:12) - Learning to see the world (38:27) - The truth about limited thinking (43:19) - Expanding awareness through exposure (48:56) - Final takeaways on thinking big Check out today's guest, Jodie Cook: LinkedIn: https://www.linkedin.com/in/jodie-cook/ YouTube: https://www.youtube.com/@Jodie_Cook Websites: https://www.jodiecook.com/ Instagram: https://www.instagram.com/jodie.cook_/?hl=en Check out The Futur: Website: ⁠⁠⁠https://www.thefutur.com/⁠⁠⁠ Courses: ⁠⁠⁠https://www.thefutur.com/shop⁠⁠⁠ Linkedin: ⁠⁠⁠https://www.linkedin.com/company/the-futur/⁠⁠⁠ Podcasts: ⁠⁠⁠https://thefutur.com/podcast⁠⁠⁠ Instagram: ⁠⁠⁠https://www.instagram.com/thefuturishere/⁠⁠⁠ Facebook: ⁠⁠⁠https://www.facebook.com/theFuturisHere/⁠⁠⁠ Twitter: ⁠⁠⁠https://x.com/thefuturishere⁠⁠⁠ TikTok: ⁠⁠⁠https://www.tiktok.com/@thefuturishere⁠⁠⁠ Youtube:⁠⁠⁠https://www.youtube.com/thefuturishere⁠⁠⁠ Check out Chris Do: Website: ⁠⁠⁠https://zaap.bio/thechrisdo⁠⁠⁠ LinkedIn:⁠⁠⁠https://www.linkedin.com/in/thechrisdo/⁠⁠⁠ Facebook:⁠⁠⁠https://www.facebook.com/BizOfDesign⁠⁠⁠ Instagram:⁠⁠⁠https://www.instagram.com/thechrisdo/⁠⁠⁠ Twitter:⁠⁠⁠https://x.com/thechrisdo⁠⁠⁠ TikTok:⁠⁠⁠https://www.tiktok.com/@thechrisdo⁠⁠⁠ Threads:⁠⁠⁠https://www.threads.net/@thechrisdo⁠⁠⁠ Zaap: ⁠⁠⁠https://zaap.bio/thechrisdo⁠⁠⁠ Clubhouse:⁠⁠⁠https://www.clubhouse.com/@thechrisdo⁠⁠⁠ Behance: ⁠⁠⁠https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Futur Podcast, Chris Do talks with branding veteran David Brier, author of Brand Intervention and Rich Brand, Poor Brand. They explore what separates brands that thrive from those that fade—focusing on culture, generosity, and accountability over profit. David shares how “rich” brands create environments where creativity and collaboration flourish, while “poor” brands rely only on transactions and metrics. He also reflects on his decades in design, his friendship with Gary Vaynerchuk’s Chief Heart Officer Claude Silver, and how storytelling fuels brand differentiation. From defining purpose to sustaining passion over time, David reveals why lasting success comes from empowering others and leading with radical intention. Timestamps (00:00) Intro (02:04) Why some brands struggle (04:19) Culture’s role in brand growth (06:27) The art of differentiation explained (08:45) Rich vs. poor brand traits (11:32) Building teams that thrive (14:10) Staying inspired after decades (17:04) From illustrator to strategist (21:27) The power of storytelling (25:58) Busting myths in branding (31:16) Empowerment as brand advantage (37:22) Fanatical intention and focus (43:40) Lessons from creative icons (51:29) How to lead with purpose (57:12) Final thoughts on rich culture Check out today's guest, David Brier: LinkedIn: ⁠⁠https://www.linkedin.com/in/davidbrier Instagram: ⁠⁠https://www.instagram.com/risingabovethenoise/?hl=en Website: ⁠⁠https://davidbrier.com/ Website: https://www.risingabovethenoise.com/ Youtube: https://www.youtube.com/@Risingabovethenoise Check out The Futur: Website: ⁠⁠https://www.thefutur.com/⁠⁠ Courses: ⁠⁠https://www.thefutur.com/shop⁠⁠ Linkedin: ⁠⁠https://www.linkedin.com/company/the-futur/⁠⁠ Podcasts: ⁠⁠https://thefutur.com/podcast⁠⁠ Instagram: ⁠⁠https://www.instagram.com/thefuturishere/⁠⁠ Facebook: ⁠⁠https://www.facebook.com/theFuturisHere/⁠⁠ Twitter: ⁠⁠https://x.com/thefuturishere⁠⁠ TikTok: ⁠⁠https://www.tiktok.com/@thefuturishere⁠⁠ Youtube:⁠⁠https://www.youtube.com/thefuturishere⁠⁠ Check out Chris Do: Website: ⁠⁠https://zaap.bio/thechrisdo⁠⁠ LinkedIn:⁠⁠https://www.linkedin.com/in/thechrisdo/⁠⁠ Facebook:⁠⁠https://www.facebook.com/BizOfDesign⁠⁠ Instagram:⁠⁠https://www.instagram.com/thechrisdo/⁠⁠ Twitter:⁠⁠https://x.com/thechrisdo⁠⁠ TikTok:⁠⁠https://www.tiktok.com/@thechrisdo⁠⁠ Threads:⁠⁠https://www.threads.net/@thechrisdo⁠⁠ Zaap: ⁠⁠https://zaap.bio/thechrisdo⁠⁠ Clubhouse:⁠⁠https://www.clubhouse.com/@thechrisdo⁠⁠ Behance: ⁠⁠https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices

Chris Do talks with executive coach Jule Kim about why so many professionals can’t land interviews—and how to change that. Jule breaks down how applicant-tracking systems work, the mistakes most people make with their resumes, and her PIRAI framework for telling clear, impactful stories in interviews. What You’ll Learn: How to make your resume pass automated filters Why “spray and pray” job applications don’t work The design mistakes that ruin creative resumes How to use Jule’s PIRAI framework to stand out in interviews Timestamps (00:00) - Intro (02:23) - How ATS systems filter out your resume (05:46) - Why the “spray and pray” approach fails (06:55) - Inside Amazon’s hiring loop and “Raising the Bar” (09:47) - Tailoring your resume like SEO for job descriptions (13:00) - The resume design mistakes that kill your chances (16:39) - Showing authenticity and personality in your application (19:58) - Real story – landing a VC job by leaning into uniqueness (31:28) - Replacing STAR with PIRAI (33:37) - PIRAI example – how automation saved 70% of company time (39:50) - How to answer “Are you a team player?” with specifics (46:39) - Building your story bank and practicing effectively (52:18) - Key takeaways + final thoughts Check out today's guest, Jule Kim: Jule's LinkedIn: ⁠https://www.linkedin.com/in/julekim/⁠ Jule's Instagram: ⁠https://www.instagram.com/itsjulekim⁠ Executive Coach Jule Kim : ⁠https://adviceactually.com/⁠ Check out The Futur: Website: ⁠https://www.thefutur.com/⁠ Courses: ⁠https://www.thefutur.com/shop⁠ Linkedin: ⁠https://www.linkedin.com/company/the-futur/⁠ Podcasts: ⁠https://thefutur.com/podcast⁠ Instagram: ⁠https://www.instagram.com/thefuturishere/⁠ Facebook: ⁠https://www.facebook.com/theFuturisHere/⁠ Twitter: ⁠https://x.com/thefuturishere⁠ TikTok: ⁠https://www.tiktok.com/@thefuturishere⁠ Youtube:⁠https://www.youtube.com/thefuturishere⁠ Check out Chris Do: Website: ⁠https://zaap.bio/thechrisdo⁠ LinkedIn:⁠https://www.linkedin.com/in/thechrisdo/⁠ Facebook:⁠https://www.facebook.com/BizOfDesign⁠ Instagram:⁠https://www.instagram.com/thechrisdo/⁠ Twitter:⁠https://x.com/thechrisdo⁠ TikTok:⁠https://www.tiktok.com/@thechrisdo⁠ Threads:⁠https://www.threads.net/@thechrisdo⁠ Zaap: ⁠https://zaap.bio/thechrisdo⁠ Clubhouse:⁠https://www.clubhouse.com/@thechrisdo⁠ Behance: ⁠https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices

Chris Do talks with David J. Ebner, founder of Content Workshop, about how classic storytelling techniques can transform brand messaging. They unpack how structure, character, and emotion create content people remember—and why “show, don’t tell” still wins in modern marketing. David shares how to keep brand stories authentic, give more value than you take, and stay true to your core idea. They also dive into how AI is flooding the content space, and why human, values-driven storytelling will always stand out. Register for AdobeMax using the code FUTUR25 for $400 off a full pass.   See you there!⁠ https://max.adobe.com/?cgen=7RZ35VGK&mv=other⁠ Timestamps (00:00) Intro (02:36) Story structure in marketing (09:34) Short-form storytelling tips (13:34) Building character and change (16:36) Brand content framework (18:03) Value-first storytelling (21:41) Authentic voice over fear (33:17) Core values in content (39:19) AI and human creativity (49:09) Closing thoughts and takeaways Check out today’s guest, David J. Ebner: LinkedIn: https://www.linkedin.com/in/davidjebner Website: ⁠⁠https://contentworkshop.com/ Check out The Futur: Website: ⁠⁠⁠⁠⁠https://www.thefutur.com/⁠⁠⁠⁠⁠ Courses: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thefutur.com/shop⁠⁠⁠⁠⁠⁠⁠⁠⁠ Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/the-futur/⁠⁠⁠⁠⁠⁠⁠⁠⁠ Podcasts: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thefutur.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/thefuturishere/⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/theFuturisHere/⁠⁠⁠⁠⁠⁠⁠⁠⁠ Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/thefuturishere⁠⁠⁠⁠⁠⁠⁠⁠⁠ TikTok: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.tiktok.com/@thefuturishere⁠⁠⁠⁠⁠⁠⁠⁠⁠ Youtube:⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/thefuturishere⁠⁠⁠⁠⁠⁠⁠⁠⁠ Check out Chris Do: Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://zaap.bio/thechrisdo⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn:⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/thechrisdo/⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook:⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/BizOfDesign⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram:⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/thechrisdo/⁠⁠⁠⁠⁠⁠⁠⁠⁠ Twitter:⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/thechrisdo⁠⁠⁠⁠⁠⁠⁠⁠⁠ TikTok:⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.tiktok.com/@thechrisdo⁠⁠⁠⁠⁠⁠⁠⁠⁠ Threads:⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.threads.net/@thechrisdo⁠⁠⁠⁠⁠⁠⁠⁠⁠ Zaap: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://zaap.bio/thechrisdo⁠⁠⁠⁠⁠⁠⁠⁠⁠ Clubhouse:⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.clubhouse.com/@thechrisdo⁠⁠⁠⁠⁠⁠⁠⁠⁠ Behance: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.behance.net/chrisdo⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode of The Futur Podcast, Chris Do talks with Scottish visual artist Craig Black about what it takes to reinvent yourself, embrace fear, and build a thriving creative career around your own unique style. Craig’s journey spans professional football, typography, and ultimately his signature “Acrylic Fusion” technique—a paint-pouring process that’s landed him collaborations with UEFA, FIFA, and Porsche. But behind the global recognition is a story about personal risk, self-initiated projects, and betting everything on his art. Together, Chris and Craig unpack: How to pivot when your first career path fails Why personal projects can lead to global clients The strategy behind launching at the right cultural moment Building a family-first lifestyle studio without compromise Using fear as a compass for growth This episode is a masterclass in reinvention for creatives, designers, and entrepreneurs who feel stuck and want to break through with their own voice. Register for AdobeMax using the code FUTUR25 for $400 off a full pass.   See you there! https://max.adobe.com/?cgen=7RZ35VGK&mv=other Timestamps (00:00) - Intro (00:19) - How Acrylic Fusion was invented (01:44) - Porsche Taycan project: car as a canvas (03:49) - Process hacks: breathwork vs failed tools (08:43) - Leaving football to pursue creativity (14:44) - The teacher who saved Craig’s career (20:49) - Designing Rangers FC’s jersey typography (24:12) - Quitting typography to pursue fine art (31:22) - Fusion Footballs launch at Euro 2020 (36:53) - Taking risks with little financial safety (39:20) - Three essentials for creative breakthroughs (44:32) - Running a family-first lifestyle studio (47:38) - Final lesson: fear leads to growth Check out today’s guest, Craig Black: Instagram: ⁠https://www.instagram.com/_craigblack/⁠ LinkedIn: ⁠https://www.linkedin.com/in/craigblackdesign/⁠ Website: ⁠https://craig.black⁠ Shop: ⁠https://craigblack.shop⁠ Fusion Footballs: ⁠https://craig.black/projects/fusion-footballs⁠ Check out The Futur: Website: ⁠⁠⁠⁠https://www.thefutur.com/⁠⁠⁠⁠ Courses: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.thefutur.com/shop⁠⁠⁠⁠⁠⁠⁠⁠ Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/the-futur/⁠⁠⁠⁠⁠⁠⁠⁠ Podcasts: ⁠⁠⁠⁠⁠⁠⁠⁠https://thefutur.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/thefuturishere/⁠⁠⁠⁠⁠⁠⁠⁠ Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/theFuturisHere/⁠⁠⁠⁠⁠⁠⁠⁠ Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/thefuturishere⁠⁠⁠⁠⁠⁠⁠⁠ TikTok: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.tiktok.com/@thefuturishere⁠⁠⁠⁠⁠⁠⁠⁠ Youtube:⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/thefuturishere⁠⁠⁠⁠⁠⁠⁠⁠ Check out Chris Do: Website: ⁠⁠⁠⁠⁠⁠⁠⁠https://zaap.bio/thechrisdo⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn:⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/thechrisdo/⁠⁠⁠⁠⁠⁠⁠⁠ Facebook:⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/BizOfDesign⁠⁠⁠⁠⁠⁠⁠⁠ Instagram:⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/thechrisdo/⁠⁠⁠⁠⁠⁠⁠⁠ Twitter:⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/thechrisdo⁠⁠⁠⁠⁠⁠⁠⁠ TikTok:⁠⁠⁠⁠⁠⁠⁠⁠https://www.tiktok.com/@thechrisdo⁠⁠⁠⁠⁠⁠⁠⁠ Threads:⁠⁠⁠⁠⁠⁠⁠⁠https://www.threads.net/@thechrisdo⁠⁠⁠⁠⁠⁠⁠⁠ Zaap: ⁠⁠⁠⁠⁠⁠⁠⁠https://zaap.bio/thechrisdo⁠⁠⁠⁠⁠⁠⁠⁠ Clubhouse:⁠⁠⁠⁠⁠⁠⁠⁠https://www.clubhouse.com/@thechrisdo⁠⁠⁠⁠⁠⁠⁠⁠ Behance: ⁠⁠⁠⁠⁠⁠⁠https://www.behance.net/chrisdo⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Chris Do speaks with Ranbir Arora about reaching product–market fit without lighting the budget on fire. They explore One Day’s “university for entrepreneurs,” how the mentor-led model works in practice, and why its accredited MBA is earned by building a real business—not cranking out essays. They also cover how to start by finding a real, painful problem, prove demand before building, and work through seven types of pivots—problem, solution, customer, price, funnel, channel, messaging—from biggest to smallest to diagnose what’s stuck. Listeners walk away with clear litmus tests and simple experiments to move faster and stop guessing. Timestamps: (00:00) Intro(14:40) Fully accredited MBA path.(15:32) Partner details & rigor.(20:33) Find deep customer pain.(20:57) Validate demand before MVP.(31:12) Quality and mentor capacity.(32:15) How mentors scale time.(33:42) Training, benchmarks, oversight.(38:47) Team, pedagogy, advisory board.(41:49) The seven pivot classes.(44:25) Funnels and channel swaps.(45:01) Messaging tweaks to break even. Check out today's guest, Ranbir Arora: Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/ranbir_arora/?hl=en LinkedIn:⁠⁠⁠⁠⁠⁠⁠ ⁠https://uk.linkedin.com/in/ranbir-arora-39219a37 Website: https://www.oneday.org/uk Check out The Futur: Website: ⁠⁠⁠https://www.thefutur.com/⁠⁠⁠ Courses: ⁠⁠⁠⁠⁠⁠⁠https://www.thefutur.com/shop⁠⁠⁠⁠⁠⁠⁠ Linkedin: ⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/the-futur/⁠⁠⁠⁠⁠⁠⁠ Podcasts: ⁠⁠⁠⁠⁠⁠⁠https://thefutur.com/podcast⁠⁠⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/thefuturishere/⁠⁠⁠⁠⁠⁠⁠ Facebook: ⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/theFuturisHere/⁠⁠⁠⁠⁠⁠⁠ Twitter: ⁠⁠⁠⁠⁠⁠⁠https://x.com/thefuturishere⁠⁠⁠⁠⁠⁠⁠ TikTok: ⁠⁠⁠⁠⁠⁠⁠https://www.tiktok.com/@thefuturishere⁠⁠⁠⁠⁠⁠⁠ Youtube:⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/thefuturishere⁠⁠⁠⁠⁠⁠⁠ Check out Chris Do: Website: ⁠⁠⁠⁠⁠⁠⁠https://zaap.bio/thechrisdo⁠⁠⁠⁠⁠⁠⁠ LinkedIn:⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/thechrisdo/⁠⁠⁠⁠⁠⁠⁠ Facebook:⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/BizOfDesign⁠⁠⁠⁠⁠⁠⁠ Instagram:⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/thechrisdo/⁠⁠⁠⁠⁠⁠⁠ Twitter:⁠⁠⁠⁠⁠⁠⁠https://x.com/thechrisdo⁠⁠⁠⁠⁠⁠⁠ TikTok:⁠⁠⁠⁠⁠⁠⁠https://www.tiktok.com/@thechrisdo⁠⁠⁠⁠⁠⁠⁠ Threads:⁠⁠⁠⁠⁠⁠⁠https://www.threads.net/@thechrisdo⁠⁠⁠⁠⁠⁠⁠ Zaap: ⁠⁠⁠⁠⁠⁠⁠https://zaap.bio/thechrisdo⁠⁠⁠⁠⁠⁠⁠ Clubhouse:⁠⁠⁠⁠⁠⁠⁠https://www.clubhouse.com/@thechrisdo⁠⁠⁠⁠⁠⁠⁠ Behance: ⁠⁠⁠⁠⁠⁠https://www.behance.net/chrisdo⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices