How to Close Clients as the Underdog w/ Chris Do | Ep 439
24.06.2026
0:00
16:51
In this episode Chris breaks down one of the most studied sales moments in sports history: how Nike's Sonny Vaccaro walked into a room as the clear underdog and walked out with Michael Jordan's signature. Using scenes from the film Air, Chris unpacks the psyop, the competitor takedown, and the negotiation move that changed the business of sports forever. Plus, a real-world story from a friend that shows exactly how to apply the same tactics in a creative business pitch today.
Timestamps:
(00:00) - Intro
(00:44) - The Underdog Psyop
(01:50) - Dismantling Converse
(04:05) - Taking Down Adidas
(06:30) - The Trap Question
(08:12) - The Carrie Story
(10:45) - Priming Price Expectation
(11:00) - The Royalty Negotiation
(13:35) - The Deal Stats
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
X : https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube: https://www.youtube.com/thefuturishere
Check out Chris Do:
LinkedIn: https://www.linkedin.com/in/thechrisdo/
Facebook: https://www.facebook.com/BizOfDesign
Instagram: https://www.instagram.com/thechrisdo/
X: https://x.com/thechrisdo
TikTok: https://www.tiktok.com/@thechrisdo
Threads: https://www.threads.net/@thechrisdo
Behance: https://www.behance.net/chrisdo
Produced by UNFLTR
Learn more about your ad choices. Visit megaphone.fm/adchoices
Więcej odcinków z kanału "The Futur with Chris Do"
Nie przegap odcinka z kanału “The Futur with Chris Do”! Subskrybuj bezpłatnie w aplikacji GetPodcast.
