‘Your Consumers Are Your Creators, Affiliates & Referrers’ — Kira Mackenzie Jackson On The Future of Influencer Marketing & The Right Way to Scale

On today’s episode, I’m joined by Kira Mackenzie Jackson, beauty and marketing expert, to discuss building standout brands, creating strong communities, and the evolving role of influencers in brand building. We dive into why consumers can be your best creators, affiliates, and referrers, how to identify and build around a hero product, and why brands should focus on becoming a leader within their category before expanding too quickly. Plus, she shares her approach to influencer marketing, why creators are increasingly becoming investors in the brands they promote, how to build a strong and opinionated team, and what it really takes to scale successfully in retail. We also talk about using AI to work more efficiently, building a career while being a mom, and why you don’t have to do everything perfectly to be successful. Whether you’re interested in beauty, entrepreneurship, influencer marketing, or what it really takes to build and scale a lasting brand, this episode is packed with practical insights and advice. Enjoy!To connect with Kira on Instagram, click HERE.To connect with Kira on Tiktok, click HERE.To check out MPH, click HERE.To check out Kira’s substack, click HERE.To connect with Siff on Instagram, click HERE.To connect with Siff on Tiktok, click HERE.To learn more about Arrae, click HERE.  To check out Siff’s LTK, click HERE.To check out Siff’s Amazon StoreFront, click HERE. This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.Get $25 off your first purchase when you go to TheRealReal.com/dreambiggerRight now, you can save up to $230 on the 12 piece cookware set vs buying the products individually. And you can find even more set savings when you shop Caraway’s full Kitchenware collection. Visit Carawayhome.com/BIGGER to take an additional 10% off your next purchase. This deal is exclusive for our listeners, so visit Carawayhome.com/BIGGER or use code BIGGER at checkout.Listeners can get 20% off sitewide at woomoreplay.com with code DREAMBIGGER. That’s woomoreplay.com, and use code DREAMBIGGER for 20% off.Give them meals + snacks that are actually right for where kids are developmentally - balanced, intentional and made to support real growth. Go to littlespoon.com/DREAMBIGGER and enter code DREAMBIGGER for 30% off your first order.Visit coyuchi.com/dreambigger for 15% off your first purchase of the most comfortable bedding you’ll ever own. That’s coyuchi.com/dreambigger. Some exclusions apply. Produced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On today’s solo episode, I’m sharing my postpartum playbook and taking you through my first month after having Reign. I dive into the systems I put in place before giving birth, from having full-time help and preparing meals to setting expectations with Nish and prioritizing sleep and recovery. I also share how I approached breastfeeding, getting back into movement, supporting my body through nutrition and supplements, and the postpartum routines that have helped me feel more like myself again. We talk about the importance of having a village, asking for help, creating systems that take decision-making off your plate, and giving yourself permission to prioritize your own recovery while caring for a newborn. I also open up about what the first few weeks actually felt like emotionally and physically, what surprised me about postpartum, and why I believe women deserve more support during this transition. If you’re pregnant, preparing for postpartum, or simply curious about what my first month of motherhood has been like, this episode is for you. Enjoy!To connect with Siff on Instagram, click HERE.To connect with Siff on Tiktok, click HERE.To learn more about Arrae, click HERE.  To check out Siff’s LTK, click HERE.To check out Siff’s Amazon StoreFront, click HERE. This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.Find the fall pieces you’ll reach for most at Quince. Download the Quince app for app-exclusive offers, or go to Quince.com/dreambigger. Get free shipping on your order and 365-day returns. Now available in Canada and the UK, too. That’s Quince.com/dreambiggerGet 15% off Branch Basics with the code DREAMBIGGER at branchbasics.com/DREAMBIGGER #branchbasicspodIt is time to stop thinking about starting your business and start doing, and you can do that by heading to shopify.com/dreambiggerText DREAM to 64000 to get 20% off all IQBAR products, plus FREE shipping. Message and data rates may apply. Listeners can get 20% off sitewide at woomoreplay.com with code DREAMBIGGER. That’s woomoreplay.com, and use code DREAMBIGGER for 20% off. Produced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On today’s episode, I’m joined by Susan Yara, beauty entrepreneur and founder of Naturium and Playa, to discuss building standout beauty brands, creating products that truly work, and finding success by focusing on the business—not the exit. We dive into how Susan built Naturium from the ground up, the importance of product quality and innovation, what it takes to create a brand people genuinely want, and why the market doesn’t necessarily need more brands—it needs better ones. Plus, she shares what inspired her to launch Playa, how she approaches product development and retail partnerships, the lessons she learned from building Naturium, and what it’s like to start again with a new brand. We also talk about personal branding, embracing every side of yourself, balancing motherhood and entrepreneurship, building wealth, and why women don’t have to choose between being fun, feminine, intelligent, and successful. Whether you’re interested in beauty, entrepreneurship, personal branding, or what it really takes to build a lasting company, this episode is packed with fascinating insights and practical advice. Enjoy!To connect with Susan Yara on Instagram, click HERE.To check out Susan’s Youtube Channel, click HERE.To check out Susan’s Podcast, Glow Lab, click HERE.To shop PLAYA, click HERE.To connect with Siff on Instagram, click HERE.To connect with Siff on Tiktok, click HERE.To learn more about Arrae, click HERE.  To check out Siff’s LTK, click HERE.To check out Siff’s Amazon StoreFront, click HERE. This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.Visit coyuchi.com/dreambigger for 15% off your first purchase of the most comfortable bedding you’ll ever own (some exclusions apply)It is time to stop thinking about starting your business and start doing, and you can do that by heading to shopify.com/dreambiggerGive them meals + snacks that are actually right for where kids are developmentally - balanced, intentional and made to support real growth. Go to littlespoon.com/DREAMBIGGER and enter code DREAMBIGGER for 30% off your first order. Listeners can get 20% off sitewide at woomoreplay.com with code DREAMBIGGER. That’s woomoreplay.com, and use code DREAMBIGGER for 20% off. Produced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On today’s episode, I’m joined by the founder of Loonen to discuss reinventing the bottled water category, becoming obsessed with water quality, and building a brand from the ground up in an industry that hadn’t seen real product innovation in decades. We dive into what’s actually in bottled water, the difference between spring and purified water, why plastic packaging matters, and how to think about the quality of the water you’re drinking every day. Plus, she shares how her IVF and pregnancy journey inspired her to rethink the products she brought into her home, why she and her co-founder asked each other 80 personal and professional questions before starting the company, how they took a scrappy approach to building Loonen, and the moment they knew the brand was going to work. We also talk about finding the right co-founder, doing things that don’t scale, balancing big-picture vision with gritty execution, and what it takes to disrupt an established industry. Whether you’re curious about what’s really in your water, thinking about starting a company, or looking for inspiration to build something different, this episode is packed with fascinating insights and practical advice. Enjoy!To shop Loonen, click HERE.To check out Loonen Instagram, click HERE.To connect with Siff on Instagram, click HERE.To connect with Siff on Tiktok, click HERE.To learn more about Arrae, click HERE.  To check out Siff’s LTK, click HERE.To check out Siff’s Amazon StoreFront, click HERE. This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.Right now, Larineco is offering our listeners up to 50% off at BuyLarine.com/DreambiggerRula patients typically pay $15 per session when using insurance. Connect with quality therapists and mental health experts who specialize in you at https://www.rula.com/dreambigger #rulapodText DREAM to 64000 to get twenty percent off all IQBAR products, plus FREE shipping. Message and data rates may apply.Upgrade your sleep with Boll & Branch. Get 15% off your first order plus free shipping at BollandBranch.com/dreambigger with code dreambigger. That’s BollandBranch.com/dreambigger, code dreambigger to unlock 15% off. Exclusions apply. Produced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On today’s episode, I’m joined by Mary Holland Nader, former Wall Street wealth manager and founder of Mary & Pip, to discuss overcoming money insecurity, building wealth, and why the biggest flex is what’s in your investment account. We dive into how the way we grow up can shape our money mindset, overcoming the fear of investing, and why women should feel empowered to take control of their finances. Plus, Mary shares her weekly money ritual for freelancers and creatives, how to make financial wellness feel less intimidating and more approachable, the basics of investing and Roth IRAs, and why women shouldn’t feel like they need to choose between being multifaceted and being taken seriously. Whether you’re just starting to invest, navigating an unpredictable income, working toward financial independence, or looking to completely transform your relationship with money, this episode is packed with practical advice and empowering insights. Enjoy!To connect with Mary Holland Nader on Instagram, click HERE.To connect with Mary Holland Nader on Tiktok, click HERE.Listen to Mary Holland Nader’s Podcast, Growing Interest, click HERE.To check out Mary and Pip, click HERE.To connect with Siff on Instagram, click HERE.To connect with Siff on Tiktok, click HERE.To learn more about Arrae, click HERE.  To check out Siff’s LTK, click HERE.To check out Siff’s Amazon StoreFront, click HERE. This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.Visit www.sleep.me/dreambigger to get up to $255 off your Chilipad 2.0 with code dreambigger. This special offer is available for Dream Bigger Podcast listeners – and only for a limited time! Order it today with free shipping and try it out for 30-days. You can return it for free if you don’t like it with their sleep trial. Visit www.sleep.me/dreambigger and never wake up hot and tired again.Right now, you can save up to $230 on the 12 piece cookware set vs buying the products individually. And you can find even more set savings when you shop Caraway’s full Kitchenware collection. Visit Carawayhome.com/BIGGER to take an additional 10% off your next purchase. This deal is exclusive for our listeners, so visit Carawayhome.com/BIGGER or use code BIGGER at checkout.Visit www.lilysilk.com/dreambigger and use code dreambigger for 20% off your LILYSILK order.Get $25 off your first purchase when you go to TheRealReal.com/dreambiggerVisit coyuchi.com/dreambigger for 15% off your first purchase of the most comfortable bedding you’ll ever own. That coyuchi.com/dreambigger. Some exclusions apply.Produced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

 On today’s episode, I’m joined by Pia Mance, founder of Heaven Mayhem, to discuss building a successful jewelry brand from $0 in sales, making the leap from creator to entrepreneur, and knowing when to bet on yourself. We also dive into pregnancy, motherhood, and the decision to build a business and become a mom without feeling like she has to choose between the two. Plus, Pia shares how she rebranded her personal style and identity, the creative process behind Heaven Mayhem’s collections and campaigns, how she delegates and prepares her business for motherhood, and what she looks for as an angel investor when deciding which founders and brands to back. Whether you’re building a business, thinking about motherhood, navigating a career transition, or looking for inspiration to bet on yourself, this episode is packed with honest insights and entrepreneurial wisdom. Enjoy!To connect with Pia on Instagram, click HERE.To connect with Pia on Tiktok, click HERE.To check out Heaven Mayhem on Instagram, click HERE.To shop Heaven Mayhem, click HERE.To connect with Siff on Instagram, click HERE.To connect with Siff on Tiktok, click HERE.To learn more about Arrae, click HERE.  To check out Siff’s LTK, click HERE.To check out Siff’s Amazon StoreFront, click HERE. This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.Upgrade your everyday. Go to Quince.com/dreambigger for free shipping on your order and 365-day returns. Now available in Canada and the UK, too. That’s Quince.com/drerambigger for free shipping and 365-day returns. Get 15% off Branch Basics with the code DREAMBIGGER at https://branchbasics.com/DREAMBIGGER #branchbasicspodText DREAM to 64000 to get 20% off all IQBAR products, plus FREE shipping. Message and data rates may apply. Head to vitaclean.co and use code DREAM at checkout (Shower Head Starter Kits). Again, that’s code DREAM at vitaclean.coGive your clothes a second life with Vinted. Download the Vinted app for free to start selling with no seller fees, so you keep everything you earn.Produced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On today’s solo episode, I’m sharing my positive birth story and taking you through my journey. I dive into how I prepared for labor, why I chose to keep an open mind rather than create a strict birth plan, and the role my doula, midwife, and birth team played throughout the process. I also share what labor actually felt like, how quickly everything progressed, what helped me get through the most intense moments, and the moment I finally met my baby girl, Reign. We also talk about the mindset shift that helped me approach pregnancy and birth with more confidence, why surrounding yourself with positive stories can make such a difference, and the lessons I learned about trusting your body, letting go of control, and expecting good things. If you’re pregnant, preparing for birth, or simply curious about what my experience was like, this episode is for you. Enjoy!To connect with Siff on Instagram, click HERE.To connect with Siff on Tiktok, click HERE.To learn more about Arrae, click HERE.  To check out Siff’s LTK, click HERE.To check out Siff’s Amazon StoreFront, click HERE. This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.Text DREAM to 64000 to get 20% off all IQBAR products, plus FREE shipping. Message and data rates may apply. Visit www.sleep.me/dreambigger to get up to $225 off your Chilipad 2.0 with code dreambigger. This special offer is available for Dream Bigger Podcast listeners – and only for a limited time! Order it today with free shipping and try it out for 30-days. You can return it for free if you don’t like it with their sleep trial. Visit www.sleep.me/dreambigger and never wave up tired again.Head to vitaclean.co and use code DREAM at checkout (Shower Head Starter Kits). Again, that’s code DREAM to vitaclean.coIt’s time to stop thinking about starting your business and start doing, and you can do that by heading to shopify.com/dreambiggerVisit www.Lilysilk.com/dreambigger and use code dreambigger for 20% off your LILYSILK order.Upgrade your sleep with Boll & Branch. Get 15% off your first order plus free shipping at BollAndBranch.com/dreambigger with code dreambigger. That’s Boll and Branch, bollandbranch.com/dreambigger, code dreambigger to unlock 15% off. Exclusions apply. Produced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

 On today’s episode, I’m joined again by Tezza Barton, founder of the Tezza App, to discuss building one of the most-used creative apps in the world, finding her voice as a creator, and what it’s like to build a business alongside your partner. We also dive into motherhood, navigating grief after the loss of her sister, and how those experiences have shaped the way Tezza chooses to live, create, and inspire her kids. Plus, Tezza shares how she found her creativity again after becoming a mom, how she helps keep her kids inspired, and what she would do differently if she were starting her creator journey today. Whether you're building a business, navigating motherhood, finding your creative voice, or simply looking for inspiration to live more intentionally, this episode is packed with honest insights and inspiration. Enjoy!To connect with Siff on Instagram, click HERE.To connect with Siff on Tiktok, click HERE.To learn more about Arrae, click HERE.  To check out Siff’s LTK, click HERE.To check out Siff’s Amazon StoreFront, click HERE. To connect with Tezza Barton on Instagram, click HERE.To connect with Tezza Barton on Tiktok, click HERE.To download the Tezza app, click HERE.This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.Head to vitaclean.co and use code DREAM at checkout (Shower Head Starter Kits). Again, that’s code DREAM at vitaclean.coText DREAM to 64000 to get 20% off all IQBAR products, plus FREE shipping. Message and data rates may apply.Right now, you can save up to $230 on the 12 piece cookware set vs buying the products individually. And you can find even more set savings when you shop Caraway’s full Kitchenware collection. Plus For a limited time, every dollar you spend on clean kitchenware gets you closer to your dream kitchen – or $100,000 cash! Visit Carawayhome.com/BIGGER to take an additional 10% off your next purchase. This deal is exclusive for our listeners, so visit Carawayhome.com/BIGGER or use code BIGGER at checkout.Upgrade your everyday. Go to Quince.com/dreambigger for free shipping on your order and 365-day returns. Now available in Canada and the UK, too. That’s Quince.com/dreambigger for free shipping and 365-day returns. Quince.com/dreambiggerProduced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On today’s episode, I’m joined by Josie Maran, founder of the iconic clean beauty brand, to discuss why she pivoted her business, the process of the rebrand, and her goal of building a legacy brand. Plus, Josie gives us a behind-the-scenes look at her first product launch in over a year - the new …In Bed scent. Inspired by the little moments you want to stay a little longer: five more minutes in bed, one more chapter of a book, a few extra minutes to enjoy a ritual rather than rushing through it. Whether you're building a brand, navigating a major business change, or simply love beauty, entrepreneurship, and sustainability, this episode is packed with insights and inspiration. Enjoy!To connect with Siff on Instagram, click HERE.To connect with Siff on Tiktok, click HERE.To learn more about Arrae, click HERE.  To check out Siff’s LTK, click HERE.To check out Siff’s Amazon StoreFront, click HERE. To check out Josie Maran on Instagram, click HERE.To check out Josie Maran on Tiktok, click HERE.To shop Josie Maran, click HERE. This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.Visit www.sleep.me/dreambigger to get up to $255 off your Chilipad 2.0 with code dreambigger. This special offer is available for Dream Bigger Podcast listeners – and only for a limited time! Order it today with free shipping and try it out for 30-days. You can return it for free if you don’t like it with their sleep trial. Visit www.sleep.me/dreambigger and never wake up hot and tired again.Rula patients typically pay $15 per session when using insurance. Connect with quality therapists and mental health experts who specialize in you at https://www.rula.com/dreambigger #rulapodLILYSILK is currently celebrating its Anniversary Event, making this a great time to try a silk upgrade for yourself. Visit LILYSILK.com/dreambigger and use code dreambigger at checkout for 20% off your purchase. Again, that’s LILYSILK.com/dreambigger, and code dreambigger for 20% off.Right now, Larineco is offering our listeners up to 50% off at BUYlarine.com/dreambiggerProduced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On today’s episode, I’m joined by Stassi Schroeder to talk about her highly anticipated new Hulu series, House of Stassi, and the comeback that's been years in the making. Stassi shares what it took to get the show green-lit after three and a half years, why this series is unlike anything she's done before, and how reality TV and social media have completely changed since she first stepped into the spotlight. We also discuss how she rebuilt her confidence during some of the darkest moments of her career, why you have to be "a little delulu" to achieve big goals, and the mindset that's helped her keep moving forward. Stassi also opens up about how motherhood has changed her ambition, balancing multiple businesses while raising two kids, staying creatively inspired, creating a life on her own terms, and the simple style formula that helps her feel put together as a busy mom. Whether you're navigating a career pivot, chasing a big dream, or simply looking for an honest conversation about reinvention, confidence, and success, this episode is full of practical advice and inspiring stories. Enjoy!To connect with Siff on Instagram, click HERE.To connect with Siff on Tiktok, click HERE.To learn more about Arrae, click HERE.  To check out Siff’s LTK, click HERE.To check out Siff’s Amazon StoreFront, click HERE. To connect with Stassi on Instagram, click HERE.To connect with Stassi on Tikotok, click HERE.To stream Stassi’s newest series, House of Stassi, click HERE.To listen to STASSI with Tay, click HERE.This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.Produced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.