
Kam Punia is the Founder and CEO of Pixion Games, the London based studio behind Fableborne and the $POWER gaming ecosystem.
Why you should listen
In this episode, Kam Punia, founder and CEO of Pixion Games, shares his background as a long-time game industry veteran and explains how that experience shaped the studio's approach to building competitive, mobile-first games. He reflects on lessons learned from working on large global franchises such as Yu-Gi-Oh!, including how to scale game universes, balance progression, and design systems that keep players engaged over long periods of time. Kam also discusses the broader state of the gaming market and why mobile remains the dominant platform for global player hours.
The conversation focuses on Pixion Games' flagship title, Fableborne, a mobile action RPG that blends fast-paced combat with strategic base building and asynchronous PvP gameplay. Kam explains the core mechanics of the game, including hero collection, kingdom defence, and raid-based progression, as well as the fantasy setting of the Shatterlands. He outlines how Fableborne is designed to be accessible for casual players while offering deeper strategic layers for more competitive audiences.
Kam discusses how Web3 elements are integrated into Fableborne in a way that supports gameplay rather than replacing it. He explains Pixion's philosophy of optional blockchain participation, where players can enjoy the full game experience without needing to interact with wallets or tokens. The episode explores how Web3 can enable ownership, progression systems, and long-term incentives, while keeping onboarding friction low for traditional gamers.
The discussion covers Pixion's partnerships and ecosystem support, including collaborations with infrastructure providers and investors that help power live operations, scaling, and community engagement. Kam shares insights into how Pixion thinks about player trust, controlled economies, and sustainable reward systems as part of building a long-lasting game.
Finally, Kam looks ahead to the future of gaming, outlining why competitive, mobile-first experiences with strong live-ops foundations are likely to lead the next wave of innovation. He explains how community-driven content, evolving game worlds, and optional digital ownership can coexist with proven free-to-play models, and why experienced game designers will play a critical role in shaping the next generation of hybrid games.
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