
396 - The True Test of Integrity!
Integrity is easy when the stakes are low. The real measure of your character — and your reputation in business — is what you do when doing the right thing actually costs you something.
In this episode, I share two stories that shaped my understanding of what integrity really means. The first is my father's, a World War Two weather forecaster who refused to compromise a critical forecast under threat of court-martial and paid a real price for it. The second is my own, from the early days of co-founding Property Tax Consultants, when I gave a major client the option to walk away at the moment I could least afford to lose them.
Both stories come down to the same question: do your circumstances dictate your ethics?
For anyone building a career in business acquisitions or any business your reputation is your most valuable asset. It takes a lifetime to build and can be destroyed by a single moment of compromise. This episode is about making sure you've thought about that before your moment arrives.
To Your Success,
Bruce
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