The Shifting Dollars Flowing Through Programmatic Pipes

Inside Omnicom's shift in spend from The Trade Desk DSP to Amazon DSP.

We break down some of the most interesting financial trends coming out of Q3 earnings reports, and what rises to the level of being worth covering in the first place.

New APIs from Roku, Comcast and The Trade Desk are reshaping digital advertising, from self-serve campaign management to cross-platform measurement. But when it comes to identity and targeting, a new study finds that IP address matching is missing the mark.

With its wide adoption and independent membership, Prebid is powerful. We discuss Transaction IDs and the remedies phase of the antitrust trial with those inside and outside the org to better understand this open-source project.

Now that the Google Privacy Sandbox is officially gone, we take the time to reflect on the project's complicated legacy (and our favorite memories of the deceased).

Shortly after Trade Desk CEO Jeff Green said the DSP would splinter off from Prebid, he showed up at the Prebid Summit. Then, at ScreenShift, we learn what the TV industry thinks about AI.  

With its OpenAds wrapper, The Trade Desk is putting roots into ad tech's sell side. But publishers are wary.

Live from New York at Programmatic IO, the AdExchanger editorial team debriefs what ad tech's brightest minds are saying and doing around AI and measurement.

Will Google need to spin off its ad exchange and ad server? Court is in session in Virgina, with the DOJ and Google advocating for completely different remedies to Google's sell-side ad tech monopoly.

Advertising using AI-doctored images could spark legal issues if the images are misleading. Plus: the commerce reckoning.