227 How I Made $650K+ Selling Courses

Send us a text🔥 Looking for predictable revenue growth? Access our FREE 7-day roadmap to increase your income without paid ads or sales calls! 👉🏼 https://datadrivenmarketing.co/roadmapAlison Ellis has made over $650K selling online courses to florists over the last 10 years. She's got 10,000+ students enrolled in her programs and literally built her office from the course revenue.But here's the thing.. a lot of the "proven" strategies just didn't work for her audience.Tripwire funnels? Didn't convert. Webinars? People signed up but didn't show. High-pressure countdown timers? Her audience doesn't respond to urgency the same way.Why? Because florists are creatives. They got into flowers because they love flowers, not because they love marketing. They'll spend $5K on a fancy design workshop but hesitate on a $500 business course.In this episode we dig into what actually works when you're selling to people who don't think like marketers. How Alison went from making YouTube videos she didn't think anyone watched.. to $9K in her first five weeks.. to building a course business that's been running for a decade.We talk about her Flower Math course, her $1,500 Art of Good Business program, her Patreon membership, the in-person workshop she runs in Vermont, and what she's changing this year to get more sales.If you sell to creatives, coaches, artists, or anyone who's not naturally business-minded.. this one's for you.🔗 Check out Alison's website at https://realflowerbusiness.com🌸 Find Alison on Instagram and YouTube at @realflowerbusiness

Send us a text🔥 Need better results from your email campaigns? Get our FREE templates and see the difference with two proven email strategies! 👉🏼 https://datadrivenmarketing.co/templatesAiko Hemingway is an English pronunciation coach who went from around 4,000 YouTube subscribers to over 11,000 in about a year. One video drove most of that growth.In this episode we talk about how she researched what was working for other creators in her niche and made her own take on a high-performing topic. We also get into why her attempt to repeat that success with a similar video did not work.We discuss the tension between making content that gets views versus content that converts into paying customers. Aiko has found that her broader videos get more views but her specific pronunciation content converts better. Most course creators deal with this same challenge.We also cover how she went from targeting everyone to working specifically with Japanese company executives and professional singers. When she said everyone is welcome she got zero clients. When she niched down she started making sales.There is a good section on the mental blocks around selling. Aiko has three courses she has never promoted to her list because of self-worth issues. We talk through how to get past that using a problem-agitation-solution email format.She also shares how she landed a TEDx talk after years of future journaling and practicing at Toastmasters.🔗 Connect with Aiko at https://aikohemingway.com🔗 English pronunciation coaching: http://hatsuonkyosei.com#OnlineCourses #SalesFunnels #CourseCreators #DigitalMarketing🤝  Get In TouchIf you'd like to talk more about how you can grow your course business, email me at john@datadrivenmarketing.

Send us a text🔥 Need better results from your email campaigns? Get our FREE templates and see the difference with two proven email strategies! 👉🏼 https://datadrivenmarketing.co/templatesErika Quest started her online course business with just 167 email addresses scraped from her hard drive. Within a year, she had built a six-figure side hustle. Today she has around 5,000 people on her email list and 3,000 of them are paying customers. That ratio is absolutely wild.In this episode of The Art of Selling Online Courses, Erika shares how she built her platform Level Up Movement in the fitness and Pilates education space. What makes her approach different is her focus on high-touch customer service and relationship marketing. She actually responds personally to customers instead of relying on bots and automations for everything. Her philosophy is simple but powerful: loyalty is a relationship.We also talk about her business model of selling other people's courses. She finds experts in her industry, produces all the marketing and delivery, and splits the revenue with them. Her 2026 calendar is already fully booked with talent. All of this growth has happened organically with no paid advertising.Erika runs three promotions a month and hosts monthly live workshops she calls Claster Minds. She went from 20-30 attendees when she started to nearly 200 ticket sales for her most recent event.If you have been thinking about starting an online course business but feel like you are not expert enough or do not have a big audience yet, this conversation will show you what is possible when you just get started.🔗 Connect with Erika at https://levelupmvmt.com🔗 Connect with Erika on Instagram: https://www.instagram.com/erikaquest#onlinecourses #SalesFunnels #CourseCreators #DigitalMarketing🤝  Get In TouchIf you'd like to talk more about how you can grow your course business, email me at john@datadrivenmarketing.

Send us a text🔥 Add 30% to your revenue with order bumps in 3 simple steps 🏅 https://funnels.datadrivenmarketing.co/order-bump-blueprintKate Bee has helped over 4,000 women quit drinking through her online course The Sober School. In this episode we get into how she built her business, what's working in her funnel right now, and why 52% of her students go on to join her membership.Kate started out as a BBC journalist and began writing an anonymous blog about her own journey with alcohol. That turned into a coaching business that now helps women stop drinking without the shame, labels, or deprivation that often comes with traditional approaches.We talk about her lead magnet the Wine O'Clock Survival Guide and why it works so well for her audience. We get into her £47 mini course called the Sober Reset and how 12% of those buyers convert to her main programme Getting Unstuck. And we discuss why her students stick around in her membership the Stay Sober Club.Kate also shares how she thinks about selling transformation instead of information, why she focuses on making her students feel truly seen, and how she's built a community on Mighty Networks that people genuinely don't want to leave.🔗 Check out Kate's work at https://thesoberschool.com 🔗 Follow her on Instagram: https://www.instagram.com/thesoberschool#OnlineCourses #SalesFunnels #CourseCreators #DigitalMarketing🤝  Get In TouchIf you'd like to talk more about how you can grow your course business, email me at john@datadrivenmarketing.

Send us a text🔥 Looking for predictable revenue growth? Access our FREE 7-day roadmap to increase your income without paid ads or sales calls! 👉🏼 https://datadrivenmarketing.co/roadmapAllie Bjerk made $1 million in just 10 months selling online courses. But here's what makes her story different: she did it without building a huge audience first, without relying on freebies or lead magnets, and without spending years creating content.Instead, she went straight to selling low-ticket products to complete strangers through ads.In this episode, Allie breaks down exactly how she built her "tiny offer" funnel, from her $17 front-end product all the way through to her $25,000 coaching program. She shares why she believes you can grow your audience with buyers only, how to choose a low-ticket product that doesn't cannibalise your main course, and the psychological triggers that turn one-time buyers into repeat customers.We also get into the nitty-gritty of running ads in 2025. Allie talks about how she tests new creatives, why she starts with just $25-30 a day in ad spend, and what happened when she dropped her price from $27 to $17 (spoiler: her conversion rate tripled while everything else held steady).If you've been putting off selling because you think you need a bigger audience first, this episode might change your mind.🔗 Connect with Allie on Instagram: https://www.instagram.com/alliebjerk🔗 Visit Allie's website at http://AllieBjerk.com#OnlineCourses #SalesFunnels #CourseCreators #DigitalMarketing🤝  Get In TouchIf you'd like to talk more about how you can grow your course business, email me at john@datadrivenmarketing.

Send us a text🔥 Looking for predictable revenue growth? Access our FREE 7-day roadmap to increase your income without paid ads or sales calls! 👉🏼 https://datadrivenmarketing.co/roadmapAllie Bjerk made $1 million in just 10 months selling online courses. But here's what makes her story different: she did it without building a huge audience first, without relying on freebies or lead magnets, and without spending years creating content.Instead, she went straight to selling low-ticket products to complete strangers through ads.In this episode, Allie breaks down exactly how she built her "tiny offer" funnel, from her $17 front-end product all the way through to her $25,000 coaching program. She shares why she believes you can grow your audience with buyers only, how to choose a low-ticket product that doesn't cannibalise your main course, and the psychological triggers that turn one-time buyers into repeat customers.We also get into the nitty-gritty of running ads in 2025. Allie talks about how she tests new creatives, why she starts with just $25-30 a day in ad spend, and what happened when she dropped her price from $27 to $17 (spoiler: her conversion rate tripled while everything else held steady).If you've been putting off selling because you think you need a bigger audience first, this episode might change your mind.🔗 Connect with Allie on Instagram: https://www.instagram.com/alliebjerk🔗 Visit Allie's website at http://AllieBjerk.com#OnlineCourses #SalesFunnels #CourseCreators #DigitalMarketing🤝  Get In TouchIf you'd like to talk more about how you can grow your course business, email me at john@datadrivenmarketing.

Send us a text🔥 15 sales page elements you can't afford to miss - free checklist 📝 https://datadrivenmarketing.co/elementsKyle Buller has close to 7 million podcast downloads and sells courses for $10,500. No sales calls. No big sales team. Just his podcast doing the heavy lifting.About 70% of his high-ticket buyers tell him they signed up because they'd been listening to him for a year or two before buying. That's the power of long-form content. When somebody spends an hour with you every week, they're building a relationship and trust before you ever make an offer.In this episode we talk about why being authentic and vulnerable matters more than ever, why people are sick of the polished facade, and what happened when Kyle lost his 107,000 follower Instagram account overnight with no warning.If you've been wondering whether to focus on short-form or long-form content, this episode will help you decide.🔗 Check out Kyle's work: https://psychedelicstoday.com #OnlineCourses #SalesFunnels #CourseCreators #DigitalMarketing🤝  Get In TouchIf you'd like to talk more about how you can grow your course business, email me at john@datadrivenmarketing.

Send us a text🔥 Grow your course revenue up to 30% in 7 days - no paid ads, no sales calls 📈https://datadrivenmarketing.co/roadmapKyle Cook launched his first course after just 3 months of experience with the topic. He offered unlimited refunds from day one. He ignored every social media platform except YouTube.Today he's got 1.7 million subscribers, 14,000 paying customers, and course launches that bring in $30K to over $100K.In this episode, Kyle and I talk about why you don't need to be an expert to teach something — and why being an expert can actually work against you. We dig into his unlimited refund policy and why it hasn't hurt his business at all. We talk about how he spends 6-9 months creating each course, with 75% of that time spent before he records a single video.Kyle's also refreshingly honest about what he's not doing well. He's got over 100,000 people on his email list and almost no automation in place. No tripwire funnel. No real welcome sequence. He admits he's leaving a lot of money on the table — and we talk through exactly what he could do to fix that.If you've ever held back on creating a course because you didn't feel ready, or you've been nervous about offering longer refund windows, this conversation will change how you think about it.#OnlineCourses #SalesFunnels #CourseCreators #DigitalMarketing👨‍💻 Check out Kyle's website: https://webdevsimplified.com/🧑‍💻 Follow Web Dev Simplified on YouTube: https://www.youtube.com/@WebDevSimplified🤝  Get In TouchIf you'd like to talk more about how you can grow your course business, email me at john@datadrivenmarketing.

Send us a text🔥 Looking for predictable revenue growth? Access our FREE 7-day roadmap to increase your income without paid ads or sales calls! 👉🏼 https://datadrivenmarketing.co/roadmapAshlee Young went from teaching 20 hours of private piano lessons a week to making over $70,000 a month with her online course business. And she did it by showing up just once a week to teach a single live class.In this episode, Ashlee shares exactly how she's scaling with ads, why she's phasing out her high-ticket program, and the mindset shifts that allowed her to charge $3,597 for her coaching program without feeling weird about it.She sends promotional emails two to three times a week and does a full promotion every single month. Most course creators I talk to are terrified of annoying their audience, but Ashlee's take on this is refreshing. She genuinely believes that not telling people about your courses is doing them a disservice.We also dig into her ads strategy. She's getting 20 to 30 new customers a day, with 60% of people adding her order bump and 25% taking at least one upsell. Those numbers are right at the top end of what we typically see, especially for cold traffic.If you've been sitting on the fence about running ads, doing more email promotions, or charging higher prices, this episode will give you the push you need.#OnlineCourses #SalesFunnels #CourseCreators #DigitalMarketing🎹 Connect with Ashlee:🔗 YouTube: https://www.youtube.com/ashleeyoungmusicstudio 🔗 Instagram: https://www.instagram.com/ashleeyoungmusicstudio/🔗 Website: https://www.ashleejyoung.com/🤝  Get In TouchIf you'd like to talk more about how you can grow your course business, email me at john@datadrivenmarketing.

Send us a text🔥 Looking for predictable revenue growth? Access our FREE 7-day roadmap to increase your income without paid ads or sales calls! 👉🏼 https://datadrivenmarketing.co/roadmapVenkat Subramaniam has been teaching tech for 30 years and has never sent a single marketing email. Not one. Companies like Adobe and Nike pay him premium rates, he travels 300 days a year, and at one point he was actually turning clients away because he felt guilty taking their money.In this episode, Venkat shares what he's learned from three decades in education. We talk about why he quit online training after the pandemic even though companies were throwing cash at him, how he builds engagement that keeps students coming back, and the simple techniques he uses to get people actually completing his courses.If you're wondering whether live training beats pre-recorded, how to get students to engage instead of just passively watching, or how to build a training business through word of mouth alone, this one's for you.Check out Venkat's website: https://www.AgileDeveloper.com