Profiling YouTube, Apple's movie licensing strategy, and analysing churn behaviours in US customers
30.05.2024
0:00
40:09
On this episode of The Amp Podcast, Senior Analyst Jaanika Juntson analyses YouTube's unique position in the entertainment market, Research Manager Rahul Patel looks at why Apple TV+'s recent licensing of 50 movies onto its service is a significant move for the streamer, and finally Research Manager Dan Monaghan discusses churn and resubscriber behaviours in US streaming subscribers.
Production by Rory Gooderick.
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