The 3 Pillars of an Unstoppable Brand That Sells High-Ticket Offers

Hustle doesn’t scale long-term, but your nervous system does. In this episode, I break down my 10 personal leadership rituals that have helped me lead and launch with more clarity, calm, and sustainability. I talk about how I built my support systems at home and at work, what somatic regulation looks like in real life, why I continue to invest in coaching across different areas, and MORE. These rituals have changed how I run my business, and they can change yours too. Get ready for more sustainability, joy, and freedom in your business journey.   HIGHLIGHTS How building a home support team changed my business trajectory. How nervous system regulation affects clarity, energy, and decision-making. Somatic tools, coaching, and belief work I use to stay mentally strong. How I engineer “safety” before big launches or high-pressure weeks. How saying “NO” more often helped me protect my time, energy, and focus. The most overlooked ritual that’s helped me lead with more longevity and joy. The mindset shift that helps you enjoy growth instead of just surviving it.   RESOURCES + LINKS Use Ask Heather AI to role-play real sales scenarios and upgrade your team’s consults instantly HERE Apply for The Med Spa Advantage HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com

What if the reason your team isn’t closing like you had nothing to do with talent and everything to do with psychology? In this episode, I break down 7 powerful principles that will help you train your team to sell with confidence, clarity, and conviction without sounding scripted or robotic. I share how to build a consult process that converts, energizes your team, and reflects the premium brand you’ve worked so hard to build. Plus, I share how to use Ask Heather AI to roleplay real scenarios and reinforce high-converting sales behavior on demand. Get ready to ditch robotic scripts and build a team that sells with the same energy and expertise as you!   HIGHLIGHTS The 7 psychology principles that will upgrade your team’s sales skills. How to model high-converting consults without micromanaging. The crawl-walk-run method to level up consultations. Why your team’s belief, not the script, drives premium sales. How to use AI to boost confidence, refine consults, and scale results. The leadership shift that helps your team sell with YOUR conviction. The most effective way to train new team members quickly.   RESOURCES + LINKS Use Ask Heather AI to role-play real sales scenarios and upgrade your team’s consults instantly HERE Apply for The Med Spa Advantage HERE Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen

Want to know the secret behind high-performing leaders and premium sales? It’s not just your strategy, it’s your energy. In this episode, I break down how your enthusiasm, conviction, and clarity become the magnet that draws in team buy-in and client conversions. I share what it really looks like to lead with energy, how to realign quickly, and the shifts that make you the kind of leader people trust, follow, and buy from.   HIGHLIGHTS Why your ENERGY is your #1 sales and leadership tool. How toxic team members lower your team’s effectiveness. Steps to audit and realign your energy with your business vision. How to embody enthusiasm without faking it. The FASTEST way to reconnect with purpose and conviction. Ways to build a workplace that energizes you and your team.   RESOURCES + LINKS Save your seat for the FREE live workshop: Build an Unstoppable Brand Apply for The Med Spa Advantage HERE Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com

Most content sounds the same, and that’s exactly why it gets ignored. In this episode, I talk about why so much aesthetic industry content sounds like it’s written for “everyone and no one.” I break down what “authority-infused content” actually looks like, why your offers matter more than the algorithm, and how to write content that magnetizes your dream clients. Get ready to learn how to connect your content to cash flow using authority-infused marketing!   HIGHLIGHTS The #1 content mistake Med Spa owners make. What “to whom it may concern” content looks like. How to shift from vendor-sounding copy to brand authority. The 70/30 rule for high-converting content. Tools to help you create authority-infused content faster and easier.   RESOURCES + LINKS Save your seat for my FREE live workshop: Build an Unstoppable Brand: Ask Heather AI – The Live Experience Grab Cashflow Content to start creating offer-backed content that sells HERE Apply for The Med Spa Advantage HERE Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com

Great CEOs don’t wait for inspiration—they create it. In this episode, I talk about innovative leadership, and why it’s the missing link in your business growth. I share tips for how to build your “creative muscle”, the tools I use in my own business, and how to use white space and AI to amplify your genius. Remember, the BEST Med Spa CEOs aren’t just operators, they’re innovators.   HIGHLIGHTS Why creative thinking IS strategic thinking for Med Spa CEOs. What it means to be the creative director of your business. Daily habits to build your creative muscle. How I use sketchbooks and Ask Heather AI to amplify creative direction. Ways to practice your daily expression.   RESOURCES + LINKS Learn more about Ask Heather AI HERE Apply for The Med Spa Advantage HERE Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com

Most aesthetic businesses blend in, but unstoppable brands stand out. In this episode, I break down what it really takes to create a brand so magnetic that premium clients seek you out. I share how I built a category-of-one brand, why branding is your biggest asset, and the 3 core pillars I coach clients to focus on to create an identity so strong it makes the competition irrelevant. Plus, I share a BTS peek at the upcoming free workshop I created to help you build your own unstoppable brand.   HIGHLIGHTS Why most Med Spa owners unintentionally create a commodity business. The 3 pillars of an unstoppable brand. What Habit Salon does differently that draws clients from across the country. Why unique intellectual property is the foundation of brand authority. The mindset shift to help you stop thinking about competitors. What belief-driven sales really means.   RESOURCES + LINKS Join our free live training to Build An Unstoppable Brand Apply for The Med Spa Advantage HERE Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com

There’s a belief that the more you THINK about something, the better it will be. But in business? That’s RARELY true. In this quickie episode, I break down the concept of Minimum Viable Magic—the mindset and strategy I use (and teach my clients) to stop overthinking and start doing. Plus, I also share the BTS of how I recently launched a brand new program BEFORE it was “perfect,” why early feedback matters, and MORE. Tune in to learn the fastest way to get momentum and improve as you go.   HIGHLIGHTS What Minimum Viable Magic means.  Why action creates confidence and NOT research! How to pre-sell new packages, programs, or offers with intention. The mindset shift top-performing CEOs use to launch faster. ONE question to help you identify what you’ve been avoiding. Why you don’t need a funnel or website to start selling your next offer.   RESOURCES + LINKS Apply for The Med Spa Advantage HERE Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com

Back by popular demand — it’s another Q&A episode! I answer some of the most common questions I’ve received from clients and podcast listeners just like you. I talk about the new practice in today’s market, the mindset shift that helped me scale faster, launching offers, and MORE. Whether you’re curious about pricing menus or creating effective social media content, I’ve got you covered to make your med spa stand out above the rest. Get ready to think more strategically about how you're building your practice.   HIGHLIGHTS What I’d focus on FIRST if I were launching a new practice today. Why building a “concept” clinic gives you a premium edge over commodity-based practices. The #1 mindset shift that helped me scale faster. How to get team buy-in when launching new services or packages. The BIGGEST mistake med spas make with social media content.   RESOURCES + LINKS Submit a question for a future episode, email us at [email protected] with the subject line: Podcast Question. Apply for The Med Spa Advantage HERE Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com

Pricing is subjective, and the truth is, you’re probably undercharging. In this episode, I talk about the exact framework I teach my private clients to help them create sustainable and high-profit businesses. I dive deep into your beliefs around money, the power of positioning, and how to price with intention. Tune in to learn how to identify when it’s time to raise your prices, how to coach your team on premium offers, and why pricing is about so much more than the number on the tag.   HIGHLIGHTS The 3 filters of the Pricing Matrix. How your pricing beliefs influence your team’s performance. The big mistake most providers make when launching memberships. What to do if your market feels “too rural” or “too competitive”. How to stop projecting your money stories to your clients. Why your signature menu is your most powerful pricing tool!   RESOURCES + LINKS Apply for The Med Spa Advantage HERE Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com

We're at the beginning of a new era, and how you adapt will determine how fast you grow. In this part two of my AI mini-series, I share how to use custom-developed AI (not your average ChatGPT!) to help you implement and scale your marketing, sales, and signature offers faster than ever. I talk about how Ask Heather AI was born, how it works, and why it’s the future of strategic support for aesthetic CEOs. Tune in to discover how to stay ahead of the curve and become a leader in your industry!   HIGHLIGHTS Why AI is the most disruptive tool for the internet. How I use custom-developed GBTs (not basic plug-ins!) to accelerate client results. How Ask Heather AI supports faster implementation of signature systems. The 3 core AI assistants we've built. How technology helps you train team members and standardize high performance outcomes. Why AI won’t replace human coaching.   RESOURCES + LINKS Apply for The Med Spa Advantage HERE Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com