How ADHD Became His Secret Weapon in Business (Tom Reber)

You built the business because you were good at the work. Nobody warned you that promoting it might be harder than doing it.New research on neurodivergent entrepreneurs found that maintaining a social media profile was the most commonly reported self-employment challenge. Ahead of work-life balance, unpredictability, and financial pressures.In this episode, Skye and Robert unpack why social media has become such a difficult part of running a business, what else neurodivergent entrepreneurs say they struggle with, and the support and habits they find most helpful.What We Cover:Why maintaining a social media profile topped the list of challengesHow work-life balance, unpredictability, and marketing comparedWhy peer support, professional networks, and mentorship matterWhat entrepreneurs said helped their wellbeing, from movement and sleep to boundariesAbout ADHD founders for ADHD founders. Interesting in working together? You can click here to receive a free bottleneck audio session and learn more about what we do. https://www.unconventionalorganisation.com/unstuckaudiosessionDiagnosed with ADHD at the start of her PhD, Skye Waterson spent years researching what actually works and writing about it for thousands of founders. The pattern she kept finding: ADHD business owners don't have a focus problem, they have an operations problem, because the whole business runs through their own head. Now she and her husband, former programmer Robert Waterson, work as fractional COOs for those founders. They find the bottleneck, hire the fix, and build the system that holds.Subscribe to our Newsletter - https://unconventionalorganization.substack.com/Follow us on Instagram - @unconventionalorganisationVisit our website - https://www.unconventionalorganisation.com/

Carlos Gutierrez spent 25 years rising from sales representative to CEO of Kellogg, then served as U.S. Commerce Secretary. He did it all without knowing he had ADHD.When he was diagnosed later in life, Carlos began looking back at his career differently. The disorganization, procrastination and impulsivity he had treated as personal flaws finally had a name. So did some of the traits that helped him succeed, including intense hyperfocus, intuition and an ability to connect with people.In this conversation, Carlos and Skye unpack the role ADHD played at the highest levels of his career, from the projects he could not stop thinking about to the support that helped him perform at his best. They also talk honestly about the cost of that drive, particularly the work that followed him home and the family time he lost along the way.It is a fascinating look at what ADHD can actually look like at the top, and what Carlos understands about himself now that he wishes he had known earlier.What We CoverWhy Carlos saw his ADHD traits as personal flaws for decadesHow hyperfocus became one of his biggest career advantagesWhy the right support and structure changed how he performedThe impact his intense focus on work had on his family lifeHow ADHD shaped his intuition, empathy and leadership styleWhat changed when Carlos finally learned he had ADHDAbout ADHD founders for ADHD founders. Interesting in working together? You can click here to receive a free bottleneck audio session and learn more about what we do. https://www.unconventionalorganisation.com/unstuckaudiosessionDiagnosed with ADHD at the start of her PhD, Skye Waterson spent years researching what actually works and writing about it for thousands of founders. The pattern she kept finding: ADHD business owners don't have a focus problem, they have an operations problem, because the whole business runs through their own head. Now she and her husband, former programmer Robert Waterson, work as fractional COOs for those founders. They find the bottleneck, hire the fix, and build the system that holds.Subscribe to our Newsletter - https://unconventionalorganization.substack.com/Follow us on Instagram - @unconventionalorganisationVisit our website - https://www.unconventionalorganisation.com/

Waking up exhausted after eight hours of sleep isn't just bad luck. In this Research Recap, Skye and Will break down a meta-analysis on hay fever and ADHD, including the finding that people with allergies are significantly more likely to also meet the criteria for ADHD. They talk through how swollen sinuses can disrupt sleep, how that can show up as brain fog and forgetfulness, and why the researchers still can't say which condition comes first. Want more of Will's work? Visit HackingYourADHD.com or subscribe on YouTube.What We Cover:The 1.83x risk finding from 18 studies covering 4.2 million peopleWhy poor sleep from allergies can look a lot like ADHD symptomsThe inflammation theory behind the connectionWhy correlation isn't causation, and why the finding still mattersWhat researchers still don't know about the ADHD–allergy linkWant more of Will's work? Visit HackingYourADHD.com or subscribe on YouTube.About ADHD founders for ADHD founders. Interesting in working together? You can click here to receive a free bottleneck audio session and learn more about what we do. https://www.unconventionalorganisation.com/unstuckaudiosessionDiagnosed with ADHD at the start of her PhD, Skye Waterson spent years researching what actually works and writing about it for thousands of founders. The pattern she kept finding: ADHD business owners don't have a focus problem, they have an operations problem, because the whole business runs through their own head. Now she and her husband, former programmer Robert Waterson, work as fractional COOs for those founders. They find the bottleneck, hire the fix, and build the system that holds.Subscribe to our Newsletter - https://unconventionalorganization.substack.com/Follow us on Instagram - @unconventionalorganisationVisit our website - https://www.unconventionalorganisation.com/

You hit a growth ceiling and your first instinct is to change what you're doing, not fix how you're doing it.Matt Verlaque has coached founders past a million in revenue and sees the same pattern over and over: something works, the novelty wears off, growth stalls, and suddenly a new marketing channel, AI tool, or strategy looks like the answer.Matt and Skye unpack the “pivot chaser” trap, how to tell when a strategy is genuinely broken versus when you've simply gotten bored of executing it. They also dig into AI mania, the dopamine hit of learning and building new things, and why constantly chasing the next skill can quietly keep you from scaling.Because as Matt puts it: “Beginners don't scale companies.”What We CoverHow to tell whether you have a strategy problem or an execution problemWhy ADHD founders abandon the thing that was actually driving their growthWhy skill acquisition feels productive even when it stalls your companyThe difference between “can I build this?” and “should I build this?”Why constantly chasing novelty keeps you a beginnerConnect With Matt Verlaquehttps://mattverlaque.com/Instagram: @mattverlaqueAbout ADHD founders for ADHD founders. Interesting in working together? You can click here to receive a free bottleneck audio session and learn more about what we do. https://www.unconventionalorganisation.com/unstuckaudiosessionDiagnosed with ADHD at the start of her PhD, Skye Waterson spent years researching what actually works and writing about it for thousands of founders. The pattern she kept finding: ADHD business owners don't have a focus problem, they have an operations problem, because the whole business runs through their own head. Now she and her husband, former programmer Robert Waterson, work as fractional COOs for those founders. They find the bottleneck, hire the fix, and build the system that holds.Subscribe to our Newsletter - https://unconventionalorganization.substack.com/Follow us on Instagram - @unconventionalorganisationVisit our website - https://www.unconventionalorganisation.com/

Tom Reber built successful businesses while privately believing he wasn't smart enough to fight for his own ideas. That belief followed him from childhood special ed into business ownership, where he went bankrupt once and later sold another business for far less than he believed it was worth.Tom, founder of The Contractor Fight and a former Marine, explains where that belief came from, how it affected the decisions he made, and what changed when he finally stopped confusing not knowing something with being stupid.What We Cover:Why Tom stopped fighting for decisions he knew were rightHow childhood special ed shaped his self-image for decadesThe conversation with his mom that changed how he understood his pastThe bankruptcy and business buyout he connects to that beliefHow he learned to trust his own judgment againWhy he now sees his ADHD focus as an advantageWhat "strong you, strong home, strong business" means in practiceConnect With Tom Reberhttps://thecontractorfight.com/https://www.instagram.com/fightwithtom/?hl=enAbout ADHD founders for ADHD founders. Interesting in working together? You can click here to receive a free bottleneck audio session and learn more about what we do. https://www.unconventionalorganisation.com/unstuckaudiosessionDiagnosed with ADHD at the start of her PhD, Skye Waterson spent years researching what actually works and writing about it for thousands of founders. The pattern she kept finding: ADHD business owners don't have a focus problem, they have an operations problem, because the whole business runs through their own head. Now she and her husband, former programmer Robert Waterson, work as fractional COOs for those founders. They find the bottleneck, hire the fix, and build the system that holds.Subscribe to our Newsletter - https://unconventionalorganization.substack.com/Follow us on Instagram - @unconventionalorganisationVisit our website - https://www.unconventionalorganisation.com/

You spent real money on a system nobody uses.Skye and Robert Waterson see this problem regularly working as fractional COOs with ADHD business owners. The owner gets excited about a new system, the team agrees to the change, and a few weeks later everyone quietly slips back into the old way of doing things.The problem usually isn’t the software. It’s how the change was handled.In this episode, Skye and Robert break down the six phases they use to move a team onto better systems without losing people halfway through. It starts with getting genuine buy-in before anything gets built, then prototyping the process, slowing down the rollout, and documenting it once it actually works.What We Cover:Why telling your team to “just use it” creates quiet noncomplianceWhy previous failed software changes make teams reluctant to try againGetting real buy-in before building the new systemWhy a rough prototype can beat an expensive polished platformHow ADHD founders can move faster than their team can realistically followKnowing when to stop adding features and let the new process settleWhy documentation matters once the system is actually workingIf you run a business with ADHD and keep finding yourself at the centre of the systems, decisions, and implementation, this one will probably feel familiar.About ADHD founders for ADHD founders. Interesting in working together? You can click here to receive a free bottleneck audio session and learn more about what we do. https://www.unconventionalorganisation.com/unstuckaudiosessionDiagnosed with ADHD at the start of her PhD, Skye Waterson spent years researching what actually works and writing about it for thousands of founders. The pattern she kept finding: ADHD business owners don't have a focus problem, they have an operations problem, because the whole business runs through their own head. Now she and her husband, former programmer Robert Waterson, work as fractional COOs for those founders. They find the bottleneck, hire the fix, and build the system that holds.Subscribe to our Newsletter - https://unconventionalorganization.substack.com/Follow us on Instagram - @unconventionalorganisationVisit our website - https://www.unconventionalorganisation.com/

Most people don't struggle to put themselves out there because they lack ideas. They struggle because they're afraid of what people will think once they see the real version of them.So they post the safe version instead. The version nobody remembers.Chris Do, Emmy-winning designer and founder of The Futur, has spent more than 20 years helping creatives build businesses by becoming more visible. He believes a brand people care about isn't built on sharper positioning. It's built on being willing to be seen. That means getting comfortable with the parts of yourself you've been editing out.He explains why fear of judgment (not a lack of confidence) is what keeps people editing, how radical self-acceptance changes what you're willing to say publicly, and the simple exercise he uses to help people work through it.If you're a creator, founder, or anyone building in public who has overthought a post, softened an opinion, or caught yourself over-explaining, this episode gives you a practical place to start.What We CoverWhy fear of judgment, not low confidence, is what keeps your work genericHow hidden fear leaks out as over-explaining and nervous energyChris's radical self-acceptance exercise, step by stepWhy confidence is built through exposure, not positive thinkingWhat changes in how people respond once you let yourself be seen accuratelyListen to the full conversation, then try Chris's exercise and tell me what came up in the comments.Connect With Chris DoInstagram @thechrisdoYouTube @ChrisDo/@thefuturAbout ADHD founders for ADHD founders. Interesting in working together? You can click here to receive a free bottleneck audio session and learn more about what we do. https://www.unconventionalorganisation.com/unstuckaudiosessionDiagnosed with ADHD at the start of her PhD, Skye Waterson spent years researching what actually works and writing about it for thousands of founders. The pattern she kept finding: ADHD business owners don't have a focus problem, they have an operations problem, because the whole business runs through their own head. Now she and her husband, former programmer Robert Waterson, work as fractional COOs for those founders. They find the bottleneck, hire the fix, and build the system that holds.Subscribe to our Newsletter - https://unconventionalorganization.substack.com/Follow us on Instagram - @unconventionalorganisationVisit our website - https://www.unconventionalorganisation.com/

Most ADHD interventions only work if you actually stick with them. So what happens when the intervention is something your brain actually wants to do?Skye joins Will to unpack a systematic review of 22 studies on virtual reality interventions for ADHD. They look at surprisingly high adherence rates, what the research suggests about attention and working memory, and whether improvements inside VR actually carry over into everyday life.They also dig into the different ways VR is being used, from cognitive games and movement-based training to simulated real-world scenarios, plus where the evidence is still too thin to draw firm conclusions.Want more of Will's work? Visit HackingYourADHD.com or subscribe on YouTube.What We Cover:Why adherence rates of 85 percent or higher caught their attentionThree different ways researchers are using VR for ADHDWhat the studies suggest about attention and working memoryWhy VR is being studied alongside existing ADHD treatmentsThe big question of whether improvements transfer to real lifeReported side effects and the limitations of the current researchAbout ADHD founders for ADHD founders. Interesting in working together? You can click here to receive a free bottleneck audio session and learn more about what we do. https://www.unconventionalorganisation.com/unstuckaudiosessionDiagnosed with ADHD at the start of her PhD, Skye Waterson spent years researching what actually works and writing about it for thousands of founders. The pattern she kept finding: ADHD business owners don't have a focus problem, they have an operations problem, because the whole business runs through their own head. Now she and her husband, former programmer Robert Waterson, work as fractional COOs for those founders. They find the bottleneck, hire the fix, and build the system that holds.Subscribe to our Newsletter - https://unconventionalorganization.substack.com/Follow us on Instagram - @unconventionalorganisationVisit our website - https://www.unconventionalorganisation.com/

You’re guessing how long things take.That guess feels reasonable.It’s just wrong, over and over again.In the last episode, we broke down why ADHD time blindness happens. This one is about what to do about it.Because the real problem isn’t planning. It’s relying on estimation at all.In this episode, Skye and Robert walk through how to replace your internal clock with systems that actually hold up in real work:why you can’t “get better” at estimating timehow to use past projects instead of guessinghow teams quietly adjust for you (and why that creates tension)why buffers and “extra time” don’t workhow to build timelines that don’t collapse halfway throughIf you’re tired of missing deadlines you genuinely thought were realistic, this will show you what’s actually going wrong, and what works instead.About ADHD founders for ADHD founders. Interesting in working together? You can click here to receive a free bottleneck audio session and learn more about what we do. https://www.unconventionalorganisation.com/unstuckaudiosessionDiagnosed with ADHD at the start of her PhD, Skye Waterson spent years researching what actually works and writing about it for thousands of founders. The pattern she kept finding: ADHD business owners don't have a focus problem, they have an operations problem, because the whole business runs through their own head. Now she and her husband, former programmer Robert Waterson, work as fractional COOs for those founders. They find the bottleneck, hire the fix, and build the system that holds.Subscribe to our Newsletter - https://unconventionalorganization.substack.com/Follow us on Instagram - @unconventionalorganisationVisit our website - https://www.unconventionalorganisation.com/

You can be successful on paper and still feel stuck.In this episode, Skye talks with entrepreneur and investor Kassidy Warren about leaving the corporate “safe path,” taking real risks, and the identity shift required to stop playing small. They unpack rejection, procrastination, reinvesting before results, and what it actually means to turn pro — especially with an ADHD brain.If you’ve built something stable but know you’re capable of more, this one will hit.What we cover:The hidden cost of corporate stability and “golden handcuffs”Why procrastination is fear in disguiseHow to handle rejection without shrinkingThe mindset shift from amateur to professionalActing before you feel ready — and why waiting keeps you stuckConnect with Kassidy WarrenKassidy Warren is the host of the For Your Own Good podcast, where he shares practical, direct conversations about business growth, leadership, and building companies that actually work.If this episode resonated, you can follow Kassidy and explore more of his work here:Instagram: https://www.instagram.com/kassidy.warrenYouTube: https://www.youtube.com/@KassidyWarrenFor Your Own Good on Spotify: https://open.spotify.com/show/1UfWzqSpuL685ReFGnIrgBHe regularly shares insights for operators and founders who want to move from chaos to clarity without fluff or hype.About ADHD founders for ADHD founders. Interesting in working together? You can click here to receive a free bottleneck audio session and learn more about what we do. https://www.unconventionalorganisation.com/unstuckaudiosessionDiagnosed with ADHD at the start of her PhD, Skye Waterson spent years researching what actually works and writing about it for thousands of founders. The pattern she kept finding: ADHD business owners don't have a focus problem, they have an operations problem, because the whole business runs through their own head. Now she and her husband, former programmer Robert Waterson, work as fractional COOs for those founders. They find the bottleneck, hire the fix, and build the system that holds.Subscribe to our Newsletter - https://unconventionalorganization.substack.com/Follow us on Instagram - @unconventionalorganisationVisit our website - https://www.unconventionalorganisation.com/