Breaking the Booze Psyop with Ed Latimore: How Real Leaders Level Up Without Alcohol

This week on That Sober Guy Podcast, we step into the ring with professional heavyweight boxer, author, speaker, and legit chess assassin Ed Latimore for a hard-hitting conversation on why real strength means choosing clarity over chaos.We dive into the psychological warfare behind alcohol marketing, how society normalizes dysfunction, and why business owners, dads, and high-performing leaders are waking up and walking away from the booze trap. Ed breaks down the psyop of alcohol, the normalcy bias that keeps people stuck, and what it really takes to win in business and in life.From the boxing ring to the chessboard to the boardroom, Ed shares his story of transformation, discipline, and how quitting alcohol gave him a competitive edge most men are too numbed out to notice.It’s raw, insightful, a little funny, and all real talk—no fluff, no filters.👊 Actionable Takeaways:How to identify and crush the mental programming that says “drinking is normal”Why leaders who ditch alcohol gain more energy, time, and clarityA simple mindset shift to start building true confidence and not booze-fueled egoHow to play chess, not checkers with your personal growth🔥 Join hundreds of other high-performing men who’ve stepped into the arena of sobriety.Jump into our free men's community The Victory Circle at thatsoberguy.com, or if you're ready to go one-on-one and level up fast, hit me up for private coaching.https://edlatimore.com/products/hard-lessons-from-the-hurt-business-boxing-and-the-art-of-life/Join “The Victory Circle”, our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkoutTired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-daysWork with Shane 1 on 1 Coaching - https://www.thatsoberguy.com/coachingInvite Shane to Speak - https://www.thatsoberguy.com/speakingFor More Resources go to http://www.ThatSoberGuy.comFollow us on YouTube - https://www.youtube.com/thatsoberguypodcast Follow us on X @ThatSoberGuyPodFollow us on Instagram @ThatSoberGuyPodcastMusic - Going Late courtesy of Humans & Haven Sounds Inc.National Suicide Prevention Lifeline - 1-800-273-TALK (8255)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, we’re cracking open more than just cold ones, we’re cracking open the chaos behind one of the biggest brand faceplants in recent alcohol history. Bud Light's PR blunder cost billions, tanked its street cred, and left big beer brands scrambling like a frat boy who forgot finals week.But this isn't just about beer. It's about identity, influence, and how the alcohol industry is getting a reality check as Gen Z and younger Millennials say, “Yeah, I’m good,” and reach for a coffee instead. We explore how the shifting culture around drinking is flipping the booze biz upside down, and why that’s actually great news for anyone trying to live clean, clear-headed, and free.With a healthy dose of honesty and humor (because let's face it—this stuff is ridiculous and revealing), we unpack what big alcohol’s identity crisis means for your own transformation and why now is the perfect time to go against the grain and level up.🔥 In this episode you’ll learn:Why Bud Light’s billion-dollar fumble isn’t just a marketing mistake, it’s a wake-up call.How sober living is becoming a power move, not a punishment.What you can learn from watching the alcohol industry panic like it's the end of prohibition.💡 Actionable Takeaways:Use industry trends as proof that you’re not the weird one, the world is shifting. Ride the wave.Audit your environment: if alcohol brands are confused about who they are, are you crystal clear about who you want to be?👊 Ready to stop drinking and start dominating in your business, relationships, and health?Join our free men’s community, the Victory Circle, and connect with other high-performing guys living alcohol-free. Or hit us up for 1-on-1 coaching and build a custom path to freedom at thatsoberguy.com.Join “The Victory Circle”, our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkoutTired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-daysWork with Shane 1 on 1 Coaching - https://www.thatsoberguy.com/coachingInvite Shane to Speak - https://www.thatsoberguy.com/speakingFor More Resources go to http://www.ThatSoberGuy.comFollow us on LinkedIn - https://www.linkedin.com/in/shane-ramer-7534bb257/Follow us on Instagram @ThatSoberGuyPodcastFollow us on YouTube - https://www.youtube.com/thatsoberguypodcast Follow us on X @ThatSoberGuyPodMusic - Going Late courtesy of Humans & Haven Sounds Inc.National Suicide Prevention Lifeline - 1-800-273-TALK (8255)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of That Sober Guy Podcast—the #1 sober podcast since 2014—we take a hard but honest look at a new bill that would deport undocumented immigrants caught driving under the influence.This isn’t about politics or taking sides, it’s about public safety, personal responsibility, and sobriety. We talk about how alcohol-fueled decisions can destroy lives, regardless of legal status, and how we can do better as a society.We also ask some deeper questions:Why is drunk driving still so normalized in many communities, legal status or not? And what kind of sober leadership is needed to shift that culture?You can be compassionate toward people chasing the American dream and still hold the line on dangerous behavior.Tune in for a thoughtful, no-nonsense conversation with a few laughs thrown in because hey, it’s That Sober Guy, and we’ve been keeping it real since 2014.🎯 Want to join a community of men committed to sober living, mental clarity, and leadership? Join The Victory Circle, our free men’s group built for accountability, connection, and real transformation.Join “The Victory Circle”, our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkoutTired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-daysWork with Shane 1 on 1 Coaching - https://www.thatsoberguy.com/coachingInvite Shane to Speak - https://www.thatsoberguy.com/speakingFor More Resources go to http://www.ThatSoberGuy.comFollow us on LinkedIn - https://www.linkedin.com/in/shane-ramer-7534bb257/Follow us on Instagram @ThatSoberGuyPodcastFollow us on YouTube - https://www.youtube.com/thatsoberguypodcast Follow us on X @ThatSoberGuyPodMusic - Going Late courtesy of Humans & Haven Sounds Inc.National Suicide Prevention Lifeline - 1-800-273-TALK (8255)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Is alcohol finally losing its cool? In this episode of That Sober Guy Podcast, we dive into a question more and more people are starting to ask: Is booze becoming the new cigarette? Once glamorized, now scrutinized, alcohol might be heading for a cultural downgrade.We break down the data showing the massive shift in drinking trends, including the rise of non-alcoholic drinks, declining alcohol sales, and how more high-performing men are ditching the booze to level up in business, relationships, and mental clarity. From concerts to ball games to boardrooms, being the sober guy is no longer lame. In fact, it's becoming a superpower.You’ll hear real talk, a few laughs, and maybe even a flashback to that old baseball coach who smelled like a distillery and told you to “walk it off.” Spoiler alert: He’s not the vibe anymore.Actionable Takeaways:Rethink the “normal” social script—being sober doesn’t mean being boring.Start tracking how alcohol actually impacts your energy, mood, and performance.Try swapping booze for a quality NA beer or sparkling hop water next time you’re out.👉 Ready to take the next step? Join our free men’s community, The Victory Circle, where high-performing men connect, grow, and crush life—sober.Or hit me up for 1-on-1 coaching and let’s get after it.Visit ThatSoberGuy.com for more.Join “The Victory Circle”, our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkoutTired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-daysWork with Shane 1 on 1 Coaching - https://www.thatsoberguy.com/coachingInvite Shane to Speak - https://www.thatsoberguy.com/speakingFor More Resources go to http://www.ThatSoberGuy.comFollow us on LinkedIn - https://www.linkedin.com/in/shane-ramer-7534bb257/Follow us on YouTube - https://www.youtube.com/thatsoberguypodcast Follow us on X @ThatSoberGuyPodFollow us on Instagram @ThatSoberGuyPodcastMusic - Going Late courtesy of Humans & Haven Sounds Inc.National Suicide Prevention Lifeline - 1-800-273-TALK (8255)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What happens when you take a powerhouse motivational speaker, an author who’s flipping the script on the Twelve Steps, and a brutally honest podcast host who's been rocking the sober mic since 2014? You get this week’s episode of That Sober Guy Podcast—the number one sober podcast for people who are ready to ditch the chaos and live with purpose.This week, we sit down with Dr. Samantha Harte, author of Breaking The Circuit and host of The Truth About Addiction Podcast. She’s on a mission to help people rewrite their recovery stories—and spoiler alert: joy and healing are not optional, they’re part of the plan.Dr. Harte dives deep into how our emotional wiring impacts addiction, what real healing actually looks like, and why redefining the Twelve Steps can open doors for anyone facing adversity—not just those in traditional recovery.Expect inspiration, a few laughs, and practical tools that don't require a PhD or a yoga retreat in Bali. Whether you're sober curious, 10 years deep, or just tired of hitting the same wall, this episode is your permission slip to start breaking your own circuit.Subscribe, share, and stay sober—because sobriety is a lot better with a little humor and a whole lot of truth.https://drsamanthaharte.com/IG - @drsamanthahartehttps://podcasts.apple.com/us/podcast/the-truth-about-addiction/id1604438985Join “The Victory Circle”, our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkoutTired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-daysWork with Shane 1 on 1 Coaching - https://www.thatsoberguy.com/coachingInvite Shane to Speak - https://www.thatsoberguy.com/speakingFor More Resources go to http://www.ThatSoberGuy.comFollow us on YouTube - https://www.youtube.com/thatsoberguypodcast Follow us on X @ThatSoberGuyPodFollow us on Instagram @ThatSoberGuyPodcastMusic - Going Late courtesy of Humans & Haven Sounds Inc.National Suicide Prevention Lifeline - 1-800-273-TALK (8255)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this powerful and deeply authentic episode of That Sober Guy Podcast, we sit down with Army veteran and host of This Sober Vet Podcast, Joe Yurick, who’s celebrating three years of sobriety — and he’s got stories, insight, and a mission that’ll inspire you to the core. We dive into some real talk around:Rewiring your brain's reward system after giving up alcoholWhy veterans are especially vulnerable to addiction and mental health strugglesThe sobering truth behind the statistic: 22 veterans a day die by suicideThe life-saving power of connection, support, and serviceHow Joe uses This Sober Vet Podcast to create a lifeline for other veterans on the path to recoveryThis episode is packed with wisdom, raw honesty, a few laughs (because what’s healing without humor?), and a shared commitment to living life fully, without a crutch.Actionable Takeaways:Find a New Reward – Whether it’s cold plunges, jiu-jitsu, meditation, or mowing your lawn with headphones and a fresh podcast—find something healthy that fires off those dopamine hits.You’re Not Alone – Connection is the opposite of addiction. Plug into a support system, whether it's a local group, a sponsor, or a community like Victory Circle.Speak Up, Reach Out – Especially for veterans: your story, your struggle, and your recovery matter. You don’t have to suffer in silence.👊🏼 Join the Free Sober Guy Men’s Community – Victory Circle, where like-minded guys are getting real about sobriety, accountability, and building something better.Need more direct support? 1-on-1 sober coaching is available — we’re here to help.For more information or to reach out to Joe, go to www.thissobervet.comJoin “The Victory Circle”, our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkoutTired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-daysWork with Shane 1 on 1 Coaching - https://www.thatsoberguy.com/coachingInvite Shane to Speak - https://www.thatsoberguy.com/speakingFor More Resources go to http://www.ThatSoberGuy.comFollow us on YouTube - https://www.youtube.com/thatsoberguypodcast Follow us on X @ThatSoberGuyPodFollow us on Instagram @ThatSoberGuyPodcastMusic - Going Late courtesy of Humans & Haven Sounds Inc.National Suicide Prevention Lifeline - 1-800-273-TALK (8255)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Struggling to quit drinking? You're not alone—and you don't have to do it alone either. In this powerful episode of That Sober Guy Podcast, we dive into the critical role of accountability, support systems, and why being part of a men’s recovery community can be the game-changer you need to finally break free from alcohol.Whether you're just starting your sobriety journey or looking to strengthen your foundation, this episode delivers raw truth, actionable tips, and inspiration from real men walking the same path. We also reveal a BIG ANNOUNCEMENTthat could help you take your recovery to the next level—don’t miss it!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What happens when two of music’s biggest names trade tequila shots for Topo Chicos? In this bold (and slightly ballsy) episode, Shane respectfully challenges Post Malone and Morgan Wallen to take on 90 days sober — not to prove a point, but to help change the game.We break down what 90 alcohol-free days could do — not just for careers, health, and families — but for the millions watching from the sidelines. From skyrocketing productivity to building unshakable mental clarity, this episode dives into why ditching the booze could be the most rebellious and revolutionary move in country and hip-hop today.We also explore:The ripple effect on drinking culture & young fansHow sobriety could sharpen the brand, not soften the edgeWhy real strength looks like choosing clarity over chaosAs always, it’s raw, it’s real, and it’s rooted in over a decade of lived experience. That Sober Guy Podcast has been the #1 sober podcast since 2014 — and we’re just getting warmed up.Feeling inspired or sober curious?Join our FREE men’s community, The Victory Circle, where we talk real-life wins, struggles, and solutions.Or, hit me up for 1-on-1 coaching if you’re ready to change your life from the inside out.Hit play — and let’s talk about what’s possible when the fog lifts and the fire returns.Join “The Victory Circle”, our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkoutTired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-daysWork with Shane 1 on 1 Coaching - https://www.thatsoberguy.com/coachingInvite Shane to Speak - https://www.thatsoberguy.com/speakingFor More Resources go to http://www.ThatSoberGuy.comFollow us on YouTube - https://www.youtube.com/thatsoberguypodcast Follow us on X @ThatSoberGuyPodFollow us on Instagram @ThatSoberGuyPodcastMusic - Going Late courtesy of Humans & Haven Sounds Inc.National Suicide Prevention Lifeline - 1-800-273-TALK (8255)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to That Sober Guy Podcast — the #1 sober podcast since 2014, where real talk meets real transformation. In this episode, we’re tossing the keg and lighting up some truth instead. 🚫🍻Feeling fried, stuck, or like you’re living life with the volume turned down? You’re not alone. High achievers across the globe are ditching the booze—not because they hit "rock bottom"—but because they’re done being burned out, fogged up, and half-present. From entrepreneurs to pro athletes, people are waking up to the truth: You don’t need alcohol to be successful. In fact, it's holding you back.Join host Shane Ramer, former party king turned sober coach, as he dives into why performance-driven leaders are canceling the party—and why you should, too. Learn how quitting alcohol isn’t the end of fun, but the beginning of freedom, clarity, and real power.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ever wonder why the most driven, successful, Type-A go-getters often find themselves reaching for that after-hours drink (or five)? In this episode of That Sober Guy Podcast, we peel back the curtain on the real reasons high performers drink — and more importantly, how you can stop without turning into a productivity potato or losing your hard-earned edge.Whether you're a CEO, a performer, athlete, or just someone who crushes deadlines with one hand and pours whiskey with the other, this one's for you. We’re talking honest insights, actionable steps, and some laughs along the way (because sobriety doesn’t have to be so dang serious).Join “The Victory Circle”, our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkoutTired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-daysWork with Shane 1 on 1 Coaching - https://www.thatsoberguy.com/coachingInvite Shane to Speak - https://www.thatsoberguy.com/speakingFor More Resources go to http://www.ThatSoberGuy.comFollow us on YouTube - https://www.youtube.com/thatsoberguypodcast Follow us on X @ThatSoberGuyPodFollow us on Instagram @ThatSoberGuyPodcastMusic - Going Late courtesy of Humans & Haven Sounds Inc.National Suicide Prevention Lifeline - 1-800-273-TALK (8255)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.