ROAS Doesn't Matter, AOV Does

In this episode, Nate breaks down some common misconceptions about how marketing performance is evaluated, and shows you how to focus on profit rather than ROAS or CAC. This episode is brought to you by Postscript's Tariff Relief Fund: https://postscript.io/tariff-relief-fund And shoutout to our main sponsor, Intelligems.io for being the most reliable & impactful SaaS, helping us grow our top line revenue and profit by split testing every aspect of our website.

Lynchburg is a tiny town in Tennessee that is home to the biggest whiskey brand in the world. And while I didn't talk to anyone there about ecommerce marketing tactics, I think there's a lot DTC brands could learn from how they do things at Jack Daniel's. So, in today's episode of tactical & practical, I'm going to talk through how inspired I've been by their: 1. Long Term Thinking & Strategy 2. Product Expansion & Elevation 3. Culture of people who really care about what they do. I hope you take some time to think on those 3 points and how it can be applied to your brand, and I hope you grab a bottle of Jack Daniel's Single Barrel soon. There's more lessons hidden at the bottom of those bottles. Sponsored by Intelligems.io & Postscript.io

I'm upset - mainly at myself, and at a lot of voices in the ecom industry for not preaching CONSISTENCY. Every tactic is branded as a "quick fix" or "unlimited money hack" - and that's not true. Real growth comes from executing simple tactics, excellently, and consistently, for a long, long time. That's what I want you to take away from this episode Tactical & Practical is sponsored By Intelligems.io & Postscript.io

In this episode, I break down the evolution of our bundle strategy, and how it's become a big part of what we do, even at a brand where buying multiple items isn't all that common. Brought to you by Intelligems.io & Postscript.io Intelligems is the ultimate profit-growth platform, and after 2 years of being a paying customer, it's clear to me that EVERY shopify brand should consistently testing their website content, copy, images, prices, offers, shipping thresholds, and a whole lot more. You don't need a pricey CRO agency anymore, you just need an intelligems account to extract the most profit from your brand. You already know that Postscript is the most reliable SMS marketing platform out there, but you DON'T KNOW that I've been beta testing their latest AI innovation for the last 3 months, with AMAZING results. Shopper is a AI Chat Bot, salesman, and customer support agent all in one. That little robot has been SLINGING watches for us, and it could be boosting your bottom line too. Go to Postscript.io and let 'em know that Nate told you about Shopper, and you want to get in on the action!

In this episode, Nate brings his 2 years of price testing experience to the spotlight, to specifically give you a tactical roadmap of how to extract the most profit possible in a world where your COGS might DOUBLE. This episode is very fittingly sponsored by the best price testing software in the game: Intelligems.io - They can also help you test every element of your shopify store to add more dollars to your top and bottom line. Sign up for Intelligems.io today!

I've seen 7-, 8-, 9-figure brands, and even a BILLION dollar brand CRUSH with this simple headline format. In this episode of tactical & practical, I break down exactly how you can use this for your brand. Enter Nate's copywriting giveaway here: https://docs.google.com/forms/d/e/1FAIpQLSfqFH8zqq5AFefNBNtYV0SFnR-MkdT_ybmxMMovcvHne1lzvw/viewform Sponsored By Intelligems.io - the PERFECT solution for split testing on your website to increase your top & bottome line!

This episode is all about how to MAXIMIZE the end of your biggest sales of the year. Tactical & Practical is brought to you by Intelligems.io - the one-stop-shop for all things PROFIT GROWTH. Test anything on your website in order to maximize revenue & profit per site visitor with Intelligems! Tell 'em I sent you, and start adding dollars to your bottom line today!

On this episode, Nate discusses how traditional customer feedback can be BIASED & INACCURATE. But, he shows you how to extract valuable customer feedback from their behavior, and how to apply it to your business. Tactical & Practical is brought to you by Intelligems.io - the one-stop-shop for all things PROFIT GROWTH. Test anything on your website in order to maximize revenue & profit per site visitor with Intelligems! Tell 'em I sent you, and start adding dollars to your bottom line today!

On this episode, Nate explains why creating products & content for the top 10% of earners in America will be absolutely required for success in ecom. Tactical & Practical is sponsored by Intelligems.io Intelligems is the ULTIMATE profit optimization tool, and they've become a MASSIVE part of our growth strategy. Testing prices, copy, content, & personalized experiences consistently on our website has driven a huge amount of incremental revenue & profit for us in the last 2 years! If you're testing your website constantly, you're leaving money on the table, so go checkout Intelligems.io !

On this episode, Nate explains the simplest, but one of the most Tactical & Practical is sponsored by Intelligems.io Intelligems is the ULTIMATE profit optimization tool, and they've become a MASSIVE part of our growth strategy. Testing prices, copy, content, & personalized experiences consistently on our website has driven a huge amount of incremental revenue & profit for us in the last 2 years! If you're testing your website constantly, you're leaving money on the table, so go checkout Intelligems.io !