BONUS - The BIGGEST MISTAKE You're Making When It Comes to Referrals

This week, we are resharing one of our most popular episodes with the one and only: Jaynie Carlucci! Jaynie is so in tune with what drives her clients and their decision-making styles that she became a top producer in the New Jersey real estate market and did more than $30 million in sales in 2022 alone! In this episode, Jaynie discusses the importance of building genuine connections and how her business background and training in neuro-associative programming (NAP) help her tap into her clients’ deepest needs and wants.  Listen to find out how you can use NAP to form more genuine connections with clients.  Be sure to check out our show notes at https://remindermedia.com/podcast/ for more in-depth information and added details not included in the episode.   Connect | Resources To contact Jaynie, go to https://thebossteamcollection.com/ Email: [email protected] Instagram: https://www.instagram.com/thenjreboss/   0:32 Introduction 1:50 Jaynie’s backstory 3:05 Keys to success 6:25 Breaking into the luxury market 8:20 Neuro-linguistic programming (NLP) 18:30 How to keep your brand top of mind 22:30 Building your brand early 23:28 The book that has had the most impact on Jaynie 26:40 Action Item   Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.   Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast

Quick—what’s your personal brand? Don’t worry if you don’t know (well, maybe worry a little) because in this Silver Dollar episode of Stay Paid, we’re explaining not only what a personal brand is but also how you can strategically build one that inspires trust and loyalty. If you do know yours, are you sure it’s what you think it is? Join us to understand the nature of a personal brand and how an unmanaged one can silently destroy your business, discover a powerful exercise that will clarify your unique value proposition into a single, compelling sentence, and get three resources you can leverage to enhance and promote your professional identity. 💥 Let us help you get more referrals and repeat business! Visit the home of Stay Paid at remindermedia.com to explore the world's best marketing, and download a FREE SAMPLE of the gold standard in personally branded magazines. Connect | Resources ·      The Brand Gap: How to Bridge the Distance Between Business Strategy and Design by Marty Neumeier ·      Blog: A Real Estate Agent's Guide to Building a Personal Marketing Plan ·      Free e-book: The Relationship Marketer's Guide to Branding You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library. We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.   0:00     Introduction 0:57     Discovering your brand 3:15     Step 1: Unique value proposition 8:34     Extended example 10:50   Step 2: Consistent brand identity 14:23   Step 3: Leverage online content 18:42   Step 4: Leverage influencers 20:25   Step 5: Networking 20:51   Action Item Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing 5 Steps to Building a Personal Brand  

This week on Stay Paid, we’re speaking with Katie Lucie, real estate agent, contributor to Broke Agent Media (BAM), and hyperlocal expert on all things in Juniper, Florida. She’s rocking her numbers, and during her interview, she shares the most important prerequisite to a farming strategy that works right out of the gate, how to integrate your geofarming plan with neighborhood events, why social media vanity metrics don’t deserve your attention, and how to manage your home life and work life and still get it all done. She also offers her best advice for agents navigating this potentially career-changing market. 💥 Let us help you get more referrals and repeat business! Visit the home of Stay Paid at remindermedia.com to explore the world's best marketing, and download a FREE SAMPLE of the gold standard in personally branded magazines. Connect | Resources ·      Blog: How to Calculate Turnover Rate When Selecting a Farm ·      Free case study: Only 4 Months into ReminderMedia’s Postcard Campaign, Agent Lands Two Listings on the Same Street You can get more free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 1:13     Katie’s business bio 2:07     Extreme time management 4:22     Judicious prospecting 6:06     Geofarm tip 1: Turnover rate 7:35     Geofarm tip 2: The demographic 9:55     Client touchpoints 14:53   From farming to convos 17:04   Geofarm tip 3: The dominant agent 18:02   Approach to social media [Golden Nugget] 20:06   The hype about viral videos 23:37   3 things agents should do right now 27:46   Action Item   Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing   You can get more free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library. Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast   Geofarming Genius: Top-Producing Agent Shares Brilliant Hyperlocal Geofarming Tactics

You may take lengthy minutes selecting the perfect words for your blog, but in the long run, research suggests you could be better off investing that time into choosing images. In this episode of Stay Paid, we share five ways you can use images to raise your blog’s click-through rate, increase the time visitors spend reading your articles, boost social sharing, and improve readers’ retention. Join us to discover how many images you should include, and where you should place them, to get better results; the must-have image you need to include in every blog and how to optimize its effect; and AI and more traditional tools that will help you create blog images, pictures for social media posts, and videos. 💥 Let us help you get more referrals and repeat business! Visit the home of Stay Paid at remindermedia.com to explore the world's best marketing, and download a FREE SAMPLE of the gold standard in personally branded magazines. Connect | Resources Blogs ·      11 Blog Images: Best Practices for Adding Great Pictures to Every Post (from Orbit Media) ·      Understanding Copyright: How to Safely Incorporate Internet Images into Your Marketing Tools ·      InVideo: creates videos from text ·      Giphy: grab animated .gif files ·      Meme Generator (free version) ·      Pexels and Unspash: Free images You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 0:57     Blogging trends 3:53     Impact of images 3:47     #1: Use as many images as possible     5:42     #2: Use charts and graphs 6:48     #3: Include faces in every post 9:25     #4: Place quotes over images 9:59     #5: Embed videos into your blog 13:12   Bonus tips 15:09   Action Item   Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing   Best Practices for Using Images in Your Content

Krystopher Benyamein, this week’s Stay Paid guest, is the driving force behind Estate of Grace in Norwalk, California. He shares the lesson he learned after scaling Mt. Everest that redefines what it means to be “goal oriented,” emphasizes why agents need to identify one aspect of their jobs they absolutely love, and delivers three mind-blowing ways he’s capturing buyer leads along with a twist to one that we guarantee you aren’t using to secure listings. 💥 Let us help you get more referrals and repeat business! Visit the home of Stay Paid at remindermedia.com to explore the world's best marketing, and download a FREE SAMPLE of the gold standard in personally branded magazines. Connect | Resources ·      Instagram: @krysbenyamein ·      FREE e-book: The Science of How to Become a Memorable Real Estate Agent You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 1:10     Krystopher’s business bio 2:34     The lesson of Mt. Everest 4:37     The evolution of your “Why?”     5:42     Tip #1: Get a mentor     7:16     Tip #2: Don’t expect it to be easy 8:50     About NAR lawsuit 13:06   Find something you love 13:37   The common thread in success 15:57   Reframe thinking about social media 21:25   Buyer lead idea #1 [Golden Nugget] 24:09   Buyer lead idea #2 25:00   Buyer lead idea #3 26:05   Mt. Everest documentary/Juniper Fund 29:45   Action Item   Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing    

Bullying, gossiping, slacking off—these are just a few examples of the types of conduct that, if not stopped, can bring down morale, slow productivity, and, ultimately, affect your entire business. In this Stay Paid Silver Dollar episode, we discuss five different types of employees that have the potential to derail progress and ruin what you’ve built. We point out the signs to look for and suggest ways to rein in the troublemakers so they contribute to, rather than detract from, all you’re trying to achieve. 💥 Let us help you get more referrals and repeat business! Visit the home of Stay Paid at remindermedia.com to explore the world's best marketing, and download a FREE SAMPLE of the gold standard in personally branded magazines. Connect | Resources ·      Entrepreneur blog: 5 Types of Toxic Employees and How to Deal With Them (Infographic) ·      FREE e-book: The Ultimate Beginner’s Guide to Facebook Marketing You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 0:57     The danger of toxic employees 1:44     Responsibility to address the issue 2:45     #1 The hot mess 4:09     Correction 4:32     Expect greatness 5:17     #2 The slacker 6:40     The high cost of low productivity 7:30     Correction 8:40     #3 The martyr 9:19     Correction 10:26   #4 The socialite 10:59   Correction 12:50   #5 The sociopath 13:46   Correction 15:13   Action Item   Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing  

This time on Stay Paid, we speak with Jacki Semerau Tait, an agent, coach, author, and speaker, and staunch proponent of relationship marketing. Most agents know that garnering referrals is superior to constantly chasing new leads, making building relationships with their SOI preferable to cold calling, sourcing internet leads, door knocking, and other approaches to lead generation. Even so, not all understand how to implement and sustain an effective relationship marketing strategy. This is where listening to Jacki’s interview will help. Join us to discover a simple approach to effectively managing relationships with everyone in your database regardless of its size, the highly feasible routine that will produce at least one appointment every week, and what you should do to organically connect and network with other agents you may not have considered working with before. 💥 Let us help you get more referrals and repeat business! Visit the home of Stay Paid at remindermedia.com to explore the world's best marketing, and download a FREE SAMPLE of the gold standard in personally branded magazines. Connect | Resources ·      FREE e-book: Getting Started with Relationship Marketing ·      FREE printable: 12 Month Pop-By Printable Bundle You can get more free resources, including additional e-books and printables as well as lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 0:57     Jacki’s business bio 2:21     Living a life on purpose, in purpose 4:58     The basis of relationships 6:41     Building relationships at scale    10:00   Touchpoint strategy 13:32   10 call a day, 5 days a week   16:24   “Shortcut” fees 18:01   Building a referral agent network     19:21   Coaching for relational agents 23:06   Where to focus in this market 27:34   Action Item   Making Relationship Marketing Work for You

In this Silver Dollar episode, we’re sharing eight robust tools (plus lots of examples) that will bolster your efficiency, allowing you to squeeze more from each 24-hour day. These tools will relieve you of the burden of the minutiae that robs you of precious hours, freeing you to provide best-in-class service to your clients while also reclaiming your sanity—we mean, weekends. 💥 Let us help you get more referrals and repeat business! Visit the home of Stay Paid at remindermedia.com to explore the world's best marketing, and download a FREE SAMPLE of the gold standard in personally branded magazines. Connect | Resources ·      Original source: Best CRM Software of 2024 ·      FREE e-book: How 5 Top Producers Generate Referrals You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 1:27     #1. CRM     5:06     #2. Integration tools 6:22     #3. Calendar management 8:06     #4. Graphics software 10:35   #5. Freelance sourcing 11:45   #6. Social media automation 13:01   #7. Organization tool 13:49   #8. Marketing automation 16:06   Action Item   Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing 400 Medicare Apps in One Month—WHAAT?

If you didn't catch our interview with the Girls with Grit the first time, you’re in luck! Founders Lauren Rocco, Jamie Tulak, and Tara McCarthy tackle the struggles of the 2023 housing market that continue to dog agents in 2024. Tune in to hear the Golden Nuggets you may have missed, and get ready to look at current market challenges in a different light. Listen to discover tactics for becoming “5-Mile Famous” and dominating your local market, niches that—regardless of market conditions—will always need to buy and sell, and how to approach client events so they become your #1 source of new leads. 💥 Let us help you get more referrals and repeat business! Visit the home of Stay Paid at remindermedia.com to explore the world's best marketing, and download a FREE SAMPLE of the gold standard in personally branded magazines. Connect | Resources ·      The 2024 Girls with Grit Collective Annual Conference is scheduled for April 21–24 in Nashville, Tennessee. ·      Bonus episode: 12 Client Appreciation Events Inspired by Top Agents and Producers ·      FREE e-book: How 5 Top Producers Generate Referrals ·      FREE e-book: Lead Generation for Real Estate Agents You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 2:24     Business biographies 8:15     The 3-part mission of Girls with Grit 13:30   4 hot real estate niches 15:36   Tips for your messaging 19:05   Strategies for keeping in front of audience 21:23   CRM of preference 23:28   Lead gen: being 5-mile famous 24:40   The issue with online leads 27:52   Lead gen: client events 30:31   How do you get started after relocating? 34:02   Girls with Grit conference 36:20   Action Item Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing The Girls with Grit Share Timeless Lead-Gen Strategies [Repost]

What’s the difference between the winners and losers, great and mediocre, and high achievers and those who scrape by? What enables our top sales professional to close 1,200 sales a year while the rest average 400–500? Join us this week to find out the only two things keeping you from achieving more of what you want. 💥 Let us help you get more referrals and repeat business! Visit the home of Stay Paid at remindermedia.com to explore the world's best marketing, and download a FREE SAMPLE of the gold standard in personally branded magazines. Connect | Resources You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 0:57     What makes a winner?     4:46     #1 Work ethic 7:32     Success happens when you do the work 9:01     #2 Belief in a vision 11:45   Belief comes from effort 14:40   Action Item   Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing     THE MINDSET OF A WINNER // It comes down to 2 things