Attribution, MMM, MTA and all the other Ms

This Podcast is sponsored by Team Simmer.Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.Sign up to the Simmer Newsletter for the latest news in Technical Marketing.NEW! - Mastering GA4 With Google BigQuery Course with Johan van de Werken is now out and you can get 15% discount on it if you buy it by the end of the month (September). The 15% discount will be applied automatically at checkout! Doesn't work together with another discount code. Get it here: https://www.teamsimmer.com/all-courses/mastering-ga4-with-google-bigquery/Latest content from Juliana & Simo:Subscribe to Juliana's newsletter: https://julianajackson.substack.com/Latest on the SimoAhava.com blog > #GTMTips: How To Load Google Scripts From A Server Container - https://www.simoahava.com/gtmtips/new-way-load-google-scripts-server-container/Latest from Juliana: https://julianajackson.substack.com/p/how-to-do-data-analysisAlso mentioned in the episode:Loads of goodies on sGTM Pantheon from Gunnar Griese: https://gunnargriese.com/tags/gtm-server-side/GA4 Dataform - https://ga4dataform.com/ (shouts to Jules, Krisztián, Johan, Artem, Simon)Analytics Summit - https://www.analytics-summit.com/Measure Summit - https://measuresummit.com/Measurecamp Helsinki - https://helsinki.measurecamp.org/Google Tag Gateway - https://developers.google.com/tag-platform/tag-manager/gateway/setup-guide?setup=manualsGTM Pantheon - https://github.com/google-marketing-solutions/gps-sgtm-pantheonArben Kqiku - upcoming instructor on Team Simmer for R for Data analysis - https://www.linkedin.com/in/arben-kqiku-301457117/ This podcast is brought to you by Juliana Jackson and Simo Ahava.  

This Podcast is sponsored by Team Simmer.Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.Sign up to the Simmer Newsletter for the latest news in Technical Marketing.Latest content from Juliana & Simo:Subscribe to Juliana's newsletter: https://julianajackson.substack.com/Latest on the SimoAhava.com blog > Common Mistakes When Working With Click Identifiers, guest post by Jude Nwachukwu Onyejekwe : https://www.simoahava.com/analytics/common-mistakes-click-identifiers/Latest from Juliana: https://julianajackson.substack.com/p/eu-ai-act-explainedConnect with Tim CeuppensLinkedin: https://www.linkedin.com/in/timceuppens/Also mentioned in the episode:Apple Paper about LLM reasoning > https://machinelearning.apple.com/research/illusion-of-thinkingOpenAI Status Page (for when the thought leadership runs out) > https://status.openai.comMeasureCamp Brussels – Nov 15 > https://www.measurecamp.org/brussels/ This podcast is brought to you by Juliana Jackson and Simo Ahava.  

This Podcast is sponsored by Team Simmer.Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.Sign up to the Simmer Newsletter for the latest news in Technical Marketing.Latest content from Juliana & SimoSign-up to Juliana's newsletter: Beyond The Mean. Subscribe here: https://julianajackson.substack.com/Latest from Simo: Basic Consent Mode GuideLatest from Juliana: Don't use LLMs to do Data AnalysisConnect With Barbara GalizaLinkedin: https://www.linkedin.com/in/barbara-galiza/Attribution Masterclass: https://attributionmasterclass.com/ (use the coupon code DEVIATION. It's 25% ($100) off )021 Newsletter: https://www.021newsletter.com/Also mentioned in the episode:David Vallejo - GA4 new cookie format explained - https://www.thyngster.com/google-analytics-4-cookie-format-change-from-gs1-to-gs2-explainedShouts to Slobodan Manic and No Hacks Podcast for helping me with some technical difficulties on this episode. Go ahead and check his podcast for thought provoking conversations about CRO/Growth and product. This podcast is brought to you by Juliana Jackson and Simo Ahava.  

This Podcast is sponsored by Team Simmer.Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.Sign up to the Simmer Newsletter for the latest news in Technical Marketing.Latest content from Juliana & SimoSign-up to Juliana's newsletter: Beyond The Mean. Subscribe here: https://julianajackson.substack.com/Latest from Simo: Clarification On GTM Auto-Loading Google Tag For Ads And Floodlight EventsLatest from Juliana: Brand Moments, Contextual Experience Debt, and Perception-Led Segmentation: A New Framework for Digital ExperienceConnect With Dave CainLinkedin This podcast is brought to you by Juliana Jackson and Simo Ahava.  

Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.Sign up to the Simmer Newsletter for the latest news in Technical Marketing.Latest content from Juliana & SimoJuliana just launched her newsletter - Beyond The Mean. Subscribe here: https://julianajackson.substack.com/NEW content from Juliana : You are not switching analytics tools. You are switching the way you work.#GTMTips: SGTM Fetches GA4 Configurations Automatically by Simo Ahava#GTMTips: Quickly Duplicate Tags In Google Tag Manager by Simo AhavaMentioned in the episodeFree AI Agents Course from HuggingFaceReplit AIConnect with Nicola StrandLinkedin: https://www.linkedin.com/in/nicolastrand/ This podcast is brought to you by Juliana Jackson and Simo Ahava.  

From our Sponsors at SimmerGo to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.Latest content from Juliana & Simo#GTMTips: Quickly Duplicate Tags In Google Tag Manager by Simo AhavaSend App Data To Server-side Google Tag Manager by Simo AhavaHow to Nail Client Discovery using 10 Behavior Science Principles by Juliana JacksonHow to Measure AI ROI in CX: The Value Chain Framework by Juliana Jackson This podcast is brought to you by Juliana Jackson and Simo Ahava.  

From our Sponsors at SimmerGo to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.PS: Huge BlackFriday discounts on courses are available until November 30th.Latest content from Juliana & SimoCookie Access With Shopify Checkout And SGTM by Simo AhavaCookie Status Project by Simo AhavaFive AI Predictions for 2025 That Will Shape How We Think About Data and Customer Experience by Juliana JacksonHow to Measure AI ROI in CX: The Value Chain Framework by Juliana JacksonAlso mentioned in the EpisodeCRAP Talks by Bhav PatelCausl A/B Testing CalculatorPeople in Analytics Starter Pack on Bluesky by Mehdi Oudjida - https://go.bsky.app/Huxv35JConnect with Bhav PatelBlueskyLinkedin This podcast is brought to you by Juliana Jackson and Simo Ahava.  

From our Sponsors at SimmerGo to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.A new course is out now! Chrome DevTools for Digital MarketersLatest content from Juliana & SimoArticle: Cookie Access With Shopify Checkout And SGTM by Simo AhavaArticle: Unlocking Real-Time Insights: How does Piwik PRO’s Real-Time Dashboarding Feature work? by Juliana JacksonAlso mentioned in the EpisodeStape's blog: https://stape.io/blogStape website: https://stape.ioMeasure Slack: https://www.measure.chat/Connect with Denis Golubovskyi This podcast is brought to you by Juliana Jackson and Simo Ahava.  

From our Sponsors at SimmerGo to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.A new course is out now! Chrome DevTools for Digital MarketersLatest content from Juliana & SimoArticle: GA4 to Piwik PRO Using Server-side Google Tag Manager by Simo AhavaArticle: Unlocking Real-Time Insights: How does Piwik PRO’s Real-Time Dashboarding Feature work? by Juliana JacksonAlso mentioned in the EpisodeKick Point Playbook content consumption tracking recipe from DanaKick Point Playbook Newsletter - The HuddleDana's LinkedIn Learning CoursesGoogle Developers AcademyConnect with Dana DiTomasoDana's LinkedinKick Point Playbook website This podcast is brought to you by Juliana Jackson and Simo Ahava.  

From our Sponsors at SimmerGo to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.A new course is out now! Chrome DevTools for Digital MarketersLatest content from Juliana & SimoNew Piwik PRO Templates In Server-side Google Tag Manager by Simo AhavaArticle: Unlocking Real-Time Insights: How does Piwik PRO’s Real-Time Dashboarding Feature work? by Juliana JacksonAlso mentioned in the EpisodePiwik PROServer Side Webinar with Simo and Piwik PROGTM ToolsStape.ioGoogle Algo Leak explainedGenerative Engine OptimisationGoogle Satisfaction Score PaperSMX LondonConnect with Michael KingLinkedinhttps://ipullrank.com/ This podcast is brought to you by Juliana Jackson and Simo Ahava.