Mastering Podcast Guesting: Building Your Brand and Engaging Audiences with Mark Herschberg

Send us a textWhat happens when a trailblazing fitness coach takes a leap into the worlds of podcasting and real estate? Meet Tabatha Thorell, a powerhouse from Nebraska, who shares her inspiring journey from fitness to property investment and beyond. Her initial solo podcasting endeavour in 2018 was a learning curve, but she reignited her passion and launched "What Went Wrong" in January 2023, this time with a professional team backing her up. Tabitha is on a mission to inspire by sharing stories of perseverance and resilience, aiming to speak on 100 stages this year. Her dedication to spreading hope is evident as she navigates the podcasting realm with authenticity and determination.Storytelling is the heart of our conversation, where Tabatha emphasizes the transformative power of personal and emotional narratives in effective communication. The abundance of tips and tricks out there often falls short, but real stories create genuine connections and turn vulnerability into strength. By encouraging guests to share significant life moments, Tabatha crafts a podcast experience that resonates deeply with listeners, offering lessons wrapped in relatable tales. This approach not only captivates audiences but also fosters a meaningful and impactful bond between the storyteller and the listener.Connect with Tabatha:Websitehttps://tabthorell.com/Listen to the podcast https://podcasts.apple.com/us/podcast/what-went-wrong-the-untold-stories-of-bouncing-back/id1721047249Social MediaFacebookhttps://www.facebook.com/profile.php?id=61552574051672LinkedInhttps://www.linkedin.com/in/tabatha-thorell-008a9b6a/Instagramhttps://www.instagram.com/tabthorell/Support the showGot a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:[email protected] you're ready to take the plunge and join the over 3 million people who have joined the podcast space, we'd love to hear your idea and help you get started! Book your Podcast Strategy Session today:https://podcastsolutionsmadesimple.com/get-started/Never miss an episode! Subscribe wherever you get your podcast by clicking here:https://communicationconnectioncommunity.buzzsprout.comFollow us on LinkedIn:https://www.linkedin.com/company/podcast-solutions-made-simpleFollow us on Instagram:https://www.instagram.com/podcastsolutionsmadesimple/Follow us on Facebook:www.facebook.com/groups/podcastlaunchmadesimpleFollow us on Twitter:https://twitter.com/carlrichards72

Send us a textEver wondered how guesting on podcasts can reshape your personal brand? Join us as we sit down with the remarkable Mark Herschberg, author of "The Career Toolkit: Essential Skills for Success That No One Taught You" and the visionary behind the Brain Bump app. Inspired by the legendary Dori Clark, Mark set out with an ambitious target to appear on 150 podcasts and ended up surpassing 400! Discover the art of being a guest, where the spotlight isn't on selling but on impactful storytelling and reaching diverse audiences with genuine insights.Our conversation takes a deep dive into the power of podcasts as trust-building tools. We tackle the nuances of audio quality and staying sharp in conversations while offering real value to listeners. By sharing knowledge freely, Mark illustrates how you can build an authentic brand without the sales pitch. We reveal the parallels between personalized fitness coaching and podcasting, demonstrating how understanding your audience's needs can lead to more engaging, resonant content.Get ready to enhance your podcasting journey with some of the best practices shared in this episode. Whether you're a host or guest, we cover essential strategies to captivate and maintain your audience's attention. Discover how to tailor your content to fit your audience's demographics and interests, ensuring each episode leaves a lasting impression. From preparation tips for hosts to the art of concise storytelling for guests, this episode is packed with insights to refine your approach and keep your listeners coming back for more.Connect with Mark:Website:thecareertoolkitbook.com Check out the Brain Bump App:https://brainbumpapp.com/LinkedIn:https://www.linkedin.com/in/hershey/Support the showGot a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:[email protected] you're ready to take the plunge and join the over 3 million people who have joined the podcast space, we'd love to hear your idea and help you get started! Book your Podcast Strategy Session today:https://podcastsolutionsmadesimple.com/get-started/Never miss an episode! Subscribe wherever you get your podcast by clicking here:https://communicationconnectioncommunity.buzzsprout.comFollow us on LinkedIn:https://www.linkedin.com/company/podcast-solutions-made-simpleFollow us on Instagram:https://www.instagram.com/podcastsolutionsmadesimple/Follow us on Facebook:www.facebook.com/groups/podcastlaunchmadesimpleFollow us on Twitter:https://twitter.com/carlrichards72

Send us a textWhat if you could transform your business by escaping the confines of ownership, all while mastering the art of podcasting? Join us as we explore this intriguing possibility with Richard Walsh, a seasoned entrepreneur and best-selling author, who shares his captivating journey from running a gym to becoming a prominent voice in podcasting. With a career spanning over a decade in the podcasting landscape, Richard has engaged with fascinating guests, from NBA coaches to Navy SEALs, and offers a unique perspective on how the medium has evolved. He passionately discusses the technological advancements that have made podcasting more accessible and the exciting opportunities for anyone to create meaningful content and forge connections worldwide.Richard also opens up about a personal crisis that reshaped his life and business philosophy, leading to the development of his "escaping the owner prison" strategy after the 2008-2009 financial collapse. His experiences underline the importance of achieving a work-life balance while maintaining high-quality output and understanding your Ideal Client Profile (ICP). Through his insights, listeners will discover how to build a business that allows for personal growth and freedom, drawing comparisons between different business models to highlight the significance of knowing your audience. With a nod to Angela Duckworth's "Grit," Richard emphasizes the perseverance needed to achieve excellence, offering invaluable guidance to small business owners and aspiring podcasters alike.Connect with Richard:Website:https://sharpenthespearcoaching.com/Social Media:Facebook:https://www.facebook.com/richard.walsh.9231LinkedIn:https://www.linkedin.com/in/richard-walsh-866ab237/Support the showGot a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:[email protected] you're ready to take the plunge and join the over 3 million people who have joined the podcast space, we'd love to hear your idea and help you get started! Book your Podcast Strategy Session today:https://podcastsolutionsmadesimple.com/get-started/Never miss an episode! Subscribe wherever you get your podcast by clicking here:https://communicationconnectioncommunity.buzzsprout.comFollow us on LinkedIn:https://www.linkedin.com/company/podcast-solutions-made-simpleFollow us on Instagram:https://www.instagram.com/podcastsolutionsmadesimple/Follow us on Facebook:www.facebook.com/groups/podcastlaunchmadesimpleFollow us on Twitter:https://twitter.com/carlrichards72

Send us a textWhy did you begin your podcast? It's a question that often goes unasked but is pivotal for your show's direction and success. Reflecting on your 'why' can clarify your goals and outcomes, leading to a more intentional and impactful podcasting journey. In this episode of Communication Connection Community, we guide you through the critical steps of identifying your core motivations, setting clear objectives, and planning essential aspects like format, time commitment, and budget. These foundational elements are crucial whether you're just starting out or looking to elevate your show to the next level.I share my own story of transitioning from my initial podcast, Speaking of Speaking, into this current platform, revealing how it has bolstered my expertise and facilitated meaningful conversations with vetted guests. These guests, who bring valuable insights into podcasting, communication, and leadership, are selected with care to ensure rich, engaging content. Take a moment to jot down your reasons for podcasting and consider how they've evolved. From aiming for growth to maintaining your course, having a clear 'why' is your compass for success. Tune in and join us as we explore the multifaceted world of podcasting, connecting with experts and community alike.Support the showGot a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:[email protected] you're ready to take the plunge and join the over 3 million people who have joined the podcast space, we'd love to hear your idea and help you get started! Book your Podcast Strategy Session today:https://podcastsolutionsmadesimple.com/get-started/Never miss an episode! Subscribe wherever you get your podcast by clicking here:https://communicationconnectioncommunity.buzzsprout.comFollow us on LinkedIn:https://www.linkedin.com/company/podcast-solutions-made-simpleFollow us on Instagram:https://www.instagram.com/podcastsolutionsmadesimple/Follow us on Facebook:www.facebook.com/groups/podcastlaunchmadesimpleFollow us on Twitter:https://twitter.com/carlrichards72

Send us a textEver wondered why managing time feels like an impossible task despite everyone having the same 24 hours each day? Join us as our special guest, time management expert Frank Buck, unravels the mystery behind this conundrum. From the overwhelming distractions of emails and social media to shrinking attention spans, Frank dives deep into the societal factors that sabotage our productivity. Learn practical tips on prioritizing meaningful tasks over digital noise and taking back control of your time.Most people are overwhelmed by the amount of paper and digital information in their lives. Frank Buck makes organization easy so you can increase productivity, decrease stress, and enjoy life. Global Gurus ranked Frank #1 in the world in the "Time Management" category for 2019, 2020, 2021, and 2022. His career path took him from band director to principal to central office administrator and now to productivity coach and speaker.Connect with Frank (and claim your two free gifts mentioned in this episode!)Website https://frankbuck.org/SocialsLinkedIn https://www.linkedin.com/in/drfrankbuck/Facebook https://www.facebook.com/DrFrankBuck/Instagram https://www.instagram.com/drfrankbuckYouTube https://www.youtube.com/user/drfrankbuckX (Twitter) https://x.com/drfrankbuckSupport the showGot a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:[email protected] you're ready to take the plunge and join the over 3 million people who have joined the podcast space, we'd love to hear your idea and help you get started! Book your Podcast Strategy Session today:https://podcastsolutionsmadesimple.com/get-started/Never miss an episode! Subscribe wherever you get your podcast by clicking here:https://communicationconnectioncommunity.buzzsprout.comFollow us on LinkedIn:https://www.linkedin.com/company/podcast-solutions-made-simpleFollow us on Instagram:https://www.instagram.com/podcastsolutionsmadesimple/Follow us on Facebook:www.facebook.com/groups/podcastlaunchmadesimpleFollow us on Twitter:https://twitter.com/carlrichards72

Send us a textWhat if you could transform your marketing strategy to not only reach your audience but genuinely resonate with them? In this episode of the Communication Connection Community, we chat with Guillaume Wiatr, the visionary behind Strategic Narrative and founder of MetaHelm, who reveals how he spent over two years guesting on 55 podcasts to build visibility and forge meaningful connections. Guillaume shares his insights on the concept of meaningful marketing, emphasizing the importance of creating value for both the audience and the marketer. We discuss how doing your homework and truly understanding your audience can lead to impactful, lasting client relationships.Guillaume Wiatr is the creator of Strategic Narrative, the business strategy consulting and coaching methodology for entrepreneurial leaders of professional services firms.Through his company, MetaHelm, he steers experts, CEOs, and leadership teams to build a successful business they also love by growing Narrative Power, the leadership ability to defy the normal when the normal is wrong.A former big-firm strategist, Guillaume has also founded four B2B ventures. His expertise is sought by clients ranging from solopreneurs to global organizations like Microsoft, Spencer Stuart, AIG, Symrise, and the Gates Foundation.Guillaume loves teaching and mentoring entrepreneurs at startup incubators and the University of Washington’s Master of Science in Entrepreneurship, ranked #3 in the US.Guillaume's gift for you:https://www.metahelm.com/assessmentTake the assessment (mention this podcast, and you'll also receive a 30 minute consultation)Connect with GuillaumeWebsitehttps://www.metahelm.com/Social MediaLinkedIn https://www.linkedin.com/in/guillaumewiatr/YouTubehttps://www.youtube.com/@guillaumewiatrSupport the showGot a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:[email protected] you're ready to take the plunge and join the over 3 million people who have joined the podcast space, we'd love to hear your idea and help you get started! Book your Podcast Strategy Session today:https://podcastsolutionsmadesimple.com/get-started/Never miss an episode! Subscribe wherever you get your podcast by clicking here:https://communicationconnectioncommunity.buzzsprout.comFollow us on LinkedIn:https://www.linkedin.com/company/podcast-solutions-made-simpleFollow us on Instagram:https://www.instagram.com/podcastsolutionsmadesimple/Follow us on Facebook:www.facebook.com/groups/podcastlaunchmadesimpleFollow us on Twitter:https://twitter.com/carlrichards72

Send us a textDiscover the art of firing your resume and revolutionize your communication strategies with our special guest, Katherine McCord! Katherine, a trailblazer in people operations and neurodiversity advocacy, introduces her groundbreaking ideas alongside her work with the Neuroverse organization. Learn about the "ego mechanism" and how our brain’s defensive responses can impact everyday interactions, from heated family debates to workplace disagreements. Katherine offers invaluable insights on managing this mechanism for healthier, more effective communication.Are you addicted to negative communication? You’re not alone. This episode sheds light on the brain's reaction to stress, leading to cycles of confrontation or avoidance that affect our well-being. We dive deep into the physiological and psychological impacts of constant stress, with actionable techniques to manage these responses. By recognizing the initial physical signs of stress and using grounding exercises, you can train your brain to respond more calmly and healthily in stressful situations.Katherine is the Founder and President of the People Operations Consulting firm Titan Management, an international speaker, and the Founder of The Neuroverse, a not-for-profit organization dedicated to neurodiversity. She developed the first ever anti-bias Applicant Tracking System and created the "Make Accommodations Standard" process and campaign. She loves to stay busy and further her three missions: integrity, inclusion, and innovation. With Katherine, it's all about expanding humanity.Connect with Katherine:Websitehttps://www.titanmanagementusa.com/SocialsYouTubehttps://www.youtube.com/channel/UCDH88heZK21pHbo_aYt-sgALinkedInhttps://www.linkedin.com/in/katherine-mccord-093bb343/Support the showGot a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:[email protected] you're ready to take the plunge and join the over 3 million people who have joined the podcast space, we'd love to hear your idea and help you get started! Book your Podcast Strategy Session today:https://podcastsolutionsmadesimple.com/get-started/Never miss an episode! Subscribe wherever you get your podcast by clicking here:https://communicationconnectioncommunity.buzzsprout.comFollow us on LinkedIn:https://www.linkedin.com/company/podcast-solutions-made-simpleFollow us on Instagram:https://www.instagram.com/podcastsolutionsmadesimple/Follow us on Facebook:www.facebook.com/groups/podcastlaunchmadesimpleFollow us on Twitter:https://twitter.com/carlrichards72

Send us a textCurious about how podcasting can revolutionize your business? Tune in to learn from Donnie Boivin, a B2B networking maestro, as he recounts his remarkable journey from a top sales trainer facing financial turmoil to a thriving podcaster and entrepreneur. Discover how podcasting became his lifeline, fostering genuine connections and community support that built influential networks and turned his fortunes around.But that's not all—our conversation extends into the realm of B2B networking with the creation of Success Champions Networking (SCN). Learn how Donnie transitioned from daily podcasting to establishing SCN, a mastermind-style networking group tailored for B2B professionals. We'll explore the unique structure of SCN meetings, the rapid expansion across North America, and their ambitious goal to reach 10,000 members. Connect with Donnie:Websitehttp://www.donnieboivin.com/Success Championshttps://successchampionnetworking.com/LinkedInhttps://www.linkedin.com/in/donnieboivinListen to Growth Mode Podcastgrowth-mode.captivate.fm/listen Support the showGot a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:[email protected] you're ready to take the plunge and join the over 3 million people who have joined the podcast space, we'd love to hear your idea and help you get started! Book your Podcast Strategy Session today:https://podcastsolutionsmadesimple.com/get-started/Never miss an episode! Subscribe wherever you get your podcast by clicking here:https://communicationconnectioncommunity.buzzsprout.comFollow us on LinkedIn:https://www.linkedin.com/company/podcast-solutions-made-simpleFollow us on Instagram:https://www.instagram.com/podcastsolutionsmadesimple/Follow us on Facebook:www.facebook.com/groups/podcastlaunchmadesimpleFollow us on Twitter:https://twitter.com/carlrichards72

Send us a textJoin us as we chat with master publicity strategist Jill Lublin, who transitioned from the music business to becoming a PR expert. Jill reveals her passion for helping entrepreneurs craft focused and consistent messages that solve marketplace problems without draining their budgets. Learn how clarity, consistency, and persistence in communication can significantly boost your business growth and shape your public perception across all interactions—from online engagements to everyday encounters.We'll also guide you through the rapidly changing world of publicity, emphasizing the importance of choosing the right platforms for your audience. Avoid the traps of chasing every trendy platform and stick to what truly works for you and your listeners. With practical advice on mastering one platform before moving on to the next, and tips on effectively connecting with your audience, this episode is packed with actionable insights. With 200+ speaking engagements each year, master publicity strategist and consultant, and bestselling author, Jill Lublin, consistently wows audiences worldwide with her entertaining and interactive keynotes, seminars, and training programs on publicity, networking, kindness and influence marketing.Jill has shared her powerful networking and publicity strategies on the stages of Tony Robbins, T. Harv Eker, Jack Canfield, Mark Victor Hansen, Loral Langemeier, James Malinchak, Lisa Nichols, Richard Simmons, and many others. Additionally, thousands of people have attended her popular ‘Crash Course in Publicity’, which she teaches live several times a month at locations around the U.S. and Canada, as well as a live online class. Her popular home study system is used by clients worldwide who are ready to create greater success and revenues for themselves and their companies.Jill's Free Gift:Free Publicity Action Guidehttp://publicitycrashcourse.com/freegiftConnect with Jill:http://publicitycrashcourse.comSocial MediaFacebook:https://www.facebook.com/publicitycrashcourseLinkedInhttps://www.linkedin.com/in/jilllublin/X (formerly Twitter)https://twittSupport the showGot a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:[email protected] you're ready to take the plunge and join the over 3 million people who have joined the podcast space, we'd love to hear your idea and help you get started! Book your Podcast Strategy Session today:https://podcastsolutionsmadesimple.com/get-started/Never miss an episode! Subscribe wherever you get your podcast by clicking here:https://communicationconnectioncommunity.buzzsprout.comFollow us on LinkedIn:https://www.linkedin.com/company/podcast-solutions-made-simpleFollow us on Instagram:https://www.instagram.com/podcastsolutionsmadesimple/Follow us on Facebook:www.facebook.com/groups/podcastlaunchmadesimpleFollow us on Twitter:https://twitter.com/carlrichards72

Send us a textCan video really transform the traditionally audio-only podcasting space? In this episode of Communication Connection Community, we explore this intriguing question with our special guest, Loreta Tarozaite. Loreta, the founder and CEO of Loreta Today, shares her wealth of knowledge from over 20 years in video storytelling and corporate communication. From her beginnings as a TV news anchor in Lithuania to her current role in the U.S., Loretta provides a fascinating look at the common pitfalls executives face on camera and offers actionable strategies to avoid them.We dive deep into the significance of executive visibility, particularly through platforms like YouTube. Loreta and I discuss how executives, regardless of company size, can leverage video to humanize their brands and enhance their reputations. Through historical examples like Harlan Sanders and Steve Jobs, we illustrate the long-lasting impact of visible leadership. Loreta provides invaluable advice on overcoming the fear of judgment and time constraints that many executives encounter when appearing on camera, emphasizing the power of authentic human connection.A veteran media professional. Loreta specializes in B2B technology companies in growth-stage and organizations in transitional chaos that need to effectively manage marketing and communications during the fast-moving changes stage.  As a communications and visual storytelling strategist, she helps C-suite leaders and founders elevate their executive and brand presence that unlocks trust, visibility, authority, and impact in the market.  She takes you from scrappy to world-class PRESENCE.Support the showGot a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:[email protected] you're ready to take the plunge and join the over 3 million people who have joined the podcast space, we'd love to hear your idea and help you get started! Book your Podcast Strategy Session today:https://podcastsolutionsmadesimple.com/get-started/Never miss an episode! Subscribe wherever you get your podcast by clicking here:https://communicationconnectioncommunity.buzzsprout.comFollow us on LinkedIn:https://www.linkedin.com/company/podcast-solutions-made-simpleFollow us on Instagram:https://www.instagram.com/podcastsolutionsmadesimple/Follow us on Facebook:www.facebook.com/groups/podcastlaunchmadesimpleFollow us on Twitter:https://twitter.com/carlrichards72