What Makes Good Branding with Kevin McGroarty

In this episode, Nico introduces Ainsley, the podcast's future host. They discuss how entrepreneurship has grown especially in the online sphere since the pandemic. They also cover how certain types of online entrepreneurship like selling courses and drop shipping have become more popular.

Gabriel Fleury shares his experience creating DeepPurpl, an Acai Bowl restaurant in Chicago. From opening days before the pandemic to national expansion, DeepPurpl has had a challenging road to success.

In this episode, Riz Zaheer joins us to discuss his many ventures. His entrepreneurial spirit was especially ignited during the quarantine in 2020 when he built an e-commerce brand from scratch—with zero capital.

Mike Zingg, a senior at LUC shares his entrepreneurial journey as a photographer. What started as a hobby turned into freelancing and eventually a self-made company. This and more in our conversation with Mike.

Jaime Orejuela, a senior at Loyola University Chicago majoring in economics, talks to us about his experience at Loyola Limited. Loyola Ltd creates experiential learning opportunities rooted in creativity, innovation, & entrepreneurship. Jaime talks us through the challenges of a young organization that had to restart after the pandemic.

In this episode, we talk about the importance of good branding. Companies of all sizes need to differentiate themselves and establish brand identity. Kevin talks us through what makes good branding great and shares some examples. Listen to some tips to improve your business and brand for the future!

In this episode, we talk to Bill Feeley, a seasoned investor. Bill talks about his innovations in the field, from being an early promoter of online trading to creating a trading company that focuses on giving opportunities to ex-convicts. Innovation can be internal and in many cases can be one simple change that leads to a brand-new opportunity.

A conversation with John Thomson, co-founder of Swol Technologies a social digital fitness company. John shares his path to entrepreneurship and his experience with entrepreneurship during his time at Loyola.

We host Dr Jenna Drenten, associate professor at the Quinlan School of Business. Our conversation focuses on how can we use new social media platforms to create a new venture. How can we explore these to make sure that we do our best as consumers, and also as entrepreneurs?

In this episode, we have a conversation with Professor Eve Geroulis on how education can help shape us into entrepreneurs. We talk about the good and the bad of current education and what changes both institutions and students can make to be more successful.