The Pubcast with Jon Loomer podkast

Let Results Be Your Guide

14.05.2025

The Pubcast with Jon Loomer

0:00

8:41

"Let results be your guide" is more than just a catchphrase. It's the antidote to rigid marketing formulas. Jon explains why universal answers to questions like "How often should I update creative?" and "Should I restrict by age or gender?" miss the point, and how focusing on your actual performance data leads to better advertising decisions.

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Let Results Be Your Guide
14.05.2025
8:41
"Let results be your guide" is more than just a catchphrase. It's the antidote to rigid marketing formulas. Jon explains why universal answers to questions like "How often should I update creative?" and "Should I restrict by age or gender?" miss the point, and how focusing on your actual performance data leads to better advertising decisions.
The Baseball Manager Analogy: What Advertisers Get Wrong
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A baseball manager's job is to put talented players in position to succeed, not over-manage with unnecessary bunts and quirky strategies. Jon explains why advertisers make the same mistake - focusing on complex campaign tactics instead of what actually wins: great ads.
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Small budgets create a cascade of problems beyond just limited results. Jon explains why low ad spend makes it impossible to meaningfully test, optimize, or learn from your campaigns - and what to do when you simply can't spend more.
The Four Traits of Successful Advertisers
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After 13+ years of working with Meta advertisers, Jon has identified four key characteristics that separate successful advertisers from those who struggle. It's not about tactics - it's about your approach to complexity, change, learning, and responsibility.

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