Every year, we review our favorite smells that launched into the world in the last 12 months, broken down by such innovative categories as "best body mist," "Best candle," and "best body product smell..." you get it. Here's a tight, correct list of our favorite new smells born in 2025. [What we smell like today: Imaginary Authors Yesterday Haze, Dancing Scorched Wood] This episode is sponsored by Cécred (hurray!) Use code SMELL20 to enjoy 20% off the Clarifying Shampoo & Scalp Scrub and Hydrating Shampoo at Cecred.com.  Shop our 👚 NEW MERCH👕 now available on our website. It's very cute, very cool, and we made it especially for you :) 🌐 Find more info, episodes, and merch at Smellyalater.live ☎️ Leave us a voice message on the SYL Hotline at Speakpipe.com/smellyalater and we may respond on a future episode. 📱 Follow us on Instagram @smellyalater.mp3 💌 Leave a comment in our Spotify episode prompts and/or a (nice) review wherever you stream (⭐️⭐️⭐️⭐️⭐️ only)  

We speak of brands often, sometimes (often) critically, other times admiringly. One such brand in the latter is Serviette, helmed by Trey Taylor. A creative culmination of his own tastes, education in fashion, and upbringing in the Great North, Serviette explores the tension between class with modern olfactory concepts, and a whole moodboard's worth of far-reaching cultural references. [What we smell like today: Necessaire Olibanum, Maison Crivelli Tubereuse Astrale] This episode is sponsored by Cécred (hurray!) Use code SMELL20 to enjoy 20% off the Clarifying Shampoo & Scalp Scrub and Hydrating Shampoo at Cecred.com.  Shop our 👚 NEW MERCH👕 now available on our website. It's very cute, very cool, and we made it especially for you :) 🌐 Find more info, episodes, and merch at Smellyalater.live ☎️ Leave us a voice message on the SYL Hotline at Speakpipe.com/smellyalater and we may respond on a future episode. 📱 Follow us on Instagram @smellyalater.mp3 💌 Leave a comment in our Spotify episode prompts and/or a (nice) review wherever you stream (⭐️⭐️⭐️⭐️⭐️ only)  

Things have gotten too complicated, too niche, too try-hard. Sometimes it's nice when familiar things are done well — as you'll hear in this episode, in which we smell through some newness from Billie Eilish and Kayali. [What we smell like today: Rite of Way Rising Sun, John Varvatos Rock Volume 1] This episode is sponsored by Cécred (hurray!) Use code SMELL20 to enjoy 20% off the Clarifying Shampoo & Scalp Scrub and Hydrating Shampoo at Cecred.com.  Shop our 👚 NEW MERCH👕 now available on our website. It's very cute, very cool, and we made it especially for you :) 🌐 Find more info, episodes, and merch at Smellyalater.live ☎️ Leave us a voice message on the SYL Hotline at Speakpipe.com/smellyalater and we may respond on a future episode. 📱 Follow us on Instagram @smellyalater.mp3 💌 Leave a comment in our Spotify episode prompts and/or a (nice) review wherever you stream (⭐️⭐️⭐️⭐️⭐️ only)  

Another year, another round of smelly things you can buy for your loved ones, obligatory gift recipients, assigned gift swap honorees, and also just yourself! We have roughly a dozen items that smell nice, abet nice smells, are delicious, and/or can be lit on fire in this episode, as well as an abundant balance of chit-chat about smells we've smelled lately. (So, you know, the usual.) [What we smell like today: Fabbrica Della Musa Dynasty, Mancera Tonka Cola] *This episode is sponsored by Cécred (hurray!) Use code SMELL20 to enjoy 20% off the Clarifying Shampoo & Scalp Scrub and Hydrating Shampoo at Cecred.com.  Shop our 👚 NEW MERCH👕 now available on our website. It's very cute, also very cool, and we made it especially for you :) 🌐 Find more info, episodes, and merch at Smellyalater.live ☎️ Leave us a voice message on the SYL Hotline at Speakpipe.com/smellyalater and we may respond on a future episode. 📱 Follow us on Instagram @smellyalater.mp3 💌 Leave a comment in our Spotify episode prompts and/or a (nice) review wherever you stream (⭐️⭐️⭐️⭐️⭐️ only)  

We are delighted to welcome Robyn Melissa Watkins, Senior VP of Product Development at Cécred (AKA Beyoncé's haircare brand). After a truly Holy shit, how does my hair look this good airdried?? moment Sable had when trying the line, we were very excited to discover not only how its signature scent Temple Oud was created, but also the formula development process to create products that can enhance all hair types and their unique needs (obviously, we can only speak for our own hair experiences, but the experiences so far have been pretty great!). [What we smell like today: Lore Lovely & A Little Twisted, Parfums de Marly Eragon] *This episode is sponsored by Cécred (hurray!) Use code SMELL20 to enjoy 20% off the Clarifying Shampoo & Scalp Scrub and Hydrating Shampoo at Cecred.com.  Shop our 👚 NEW MERCH👕 now available on our website. It's very cute, also very cool, and we made it especially for you :) 🌐 Find more info, episodes, and merch at Smellyalater.live ☎️ Leave us a voice message on the SYL Hotline at Speakpipe.com/smellyalater and we may respond on a future episode. 📱 Follow us on Instagram @smellyalater.mp3 💌 Leave a comment in our Spotify episode prompts and/or a (nice) review wherever you stream (⭐️⭐️⭐️⭐️⭐️ only)  

Known for exquisitely powerful scent profiles that explore the deepest resins and ambers, the most vibrant florals, and the most complex musks, the Omani fragrance brand Amouage has become a regular mention in the perfume social orbit. We have the brand's creative director Renaud Salmon as a guest on this episode, going long on all things Amouage — how they blend raw materials for different expressions, the story behind the conceptual mono-names of the perfumes, and how all facets of the brand come together. [What we smell like today: d'Annam White Rice, Serviette Ruche] Find our 👚BRAND NEW MERCH👕 now available on our website. It's very cute, also very cool, and we made it especially for you :) 🌐 Find more info, episodes, and merch at Smellyalater.live ☎️ Leave us a voice message on the SYL Hotline at Speakpipe.com/smellyalater and we may respond on a future episode. 📱 Follow us on Instagram @smellyalater.mp3 💌 Leave a comment in our Spotify episode prompts and/or a (nice) review wherever you stream (⭐️⭐️⭐️⭐️⭐️ only)  

Ok, we have a lot of smells we're catching up with this week, including newness from Abel, D'Orsay, Bianco Profumo, The Nue Co, d'Annam, LORE, Ellis Brooklyn, and etcetera... [What we smell like today: D'Orsay Holy Berry, Bianco Profumo Caffè Amaro] Find our 👚BRAND NEW MERCH👕 now available on our website. It's very cute, also very cool, and we made it especially for you :) 🌐 Find more info, episodes, and merch at Smellyalater.live ☎️ Leave us a voice message on the SYL Hotline at Speakpipe.com/smellyalater and we may respond on a future episode. 📱 Follow us on Instagram @smellyalater.mp3 💌 Leave a comment in our Spotify episode prompts and/or a (nice) review wherever you stream (⭐️⭐️⭐️⭐️⭐️ only)  

We have the pleasure of chatting with perfumer Isaac Sinclair on this episode — the only kiwi perfumer (we've heard of) and the olfactive partner for Abel. He tells us about Symrise's upcycling tech that's kind of like the agua fresca of fruit notes, how the "oriental" olfactive family was originally "ambery," and how Abel's directive for creating "natural" fragrance is that none of the ingredients involve fossil fuel derivatives (kind of a first in luxury fine fragrance!). Abel's rebrand launches today with beautiful new bottles, a brat green packaging update, and some new names for familiar scents. [What we smell like today: Valentino Born In Roma Ivory, Tocca Laila] Find our 👚BRAND NEW MERCH👕 now available on our website. It's very cute, also very cool, and we made it especially for you :) 🌐 Find more info, episodes, and merch at Smellyalater.live ☎️ Leave us a voice message on the SYL Hotline at Speakpipe.com/smellyalater and we may respond on a future episode. 📱 Follow us on Instagram @smellyalater.mp3 💌 Leave a comment in our Spotify episode prompts and/or a (nice) review wherever you stream (⭐️⭐️⭐️⭐️⭐️ only)  

We have the pleasure of welcoming the enigmatic Chris Collins on this episode. Founder of his eponymous fragrance line, World Of Chris Collins features a collection of scents that the fragworld considers very... let's just say [parted lips emoji, wink emoji, sweaty face emoji]. He shares his story about collecting Bath & Body Works scents when he was a teen, modeling for Ralph Lauren, and eventually starting his own fragrance brand with some mentorship from "a guy named Kilian." [What we smell like today: World of Chris Collins Long Kiss Goodnight, Margiela Replica Matcha Meditation] Find our 👚BRAND NEW MERCH👕 now available on our website. It's very cute, also very cool, and we made it especially for you :) 🌐 Find more info, episodes, and merch at Smellyalater.live ☎️ Leave us a voice message on the SYL Hotline at Speakpipe.com/smellyalater and we may respond on a future episode. 📱 Follow us on Instagram @smellyalater.mp3 💌 Leave a comment in our Spotify episode prompts and/or a (nice) review wherever you stream (⭐️⭐️⭐️⭐️⭐️ only)  

After smelling the zesty candle collab between SIDIA and Esthetician Sofie Pavitt, we're very pleased to welcome Erin Kleinberg on this episode to chat all things scent in her bodycare and home line, SIDIA, as well as her many endeavors in beauty and fashion media that (little did we realize) we've been interacting with throughout our own careers in beauty media. Small world! [What we smell like today: Gucci Muschio Di Luce, Alloy Studio Silver haze] Find our 👚BRAND NEW MERCH👕 now available on our website. It's very cute, also very cool, and we made it especially for you :) 🌐 Find more info, episodes, and merch at Smellyalater.live ☎️ Leave us a voice message on the SYL Hotline at Speakpipe.com/smellyalater and we may respond on a future episode. 📱 Follow us on Instagram @smellyalater.mp3 💌 Leave a comment in our Spotify episode prompts and/or a (nice) review wherever you stream (⭐️⭐️⭐️⭐️⭐️ only)