Sales Page 101 With Marketing Expert Johni Cesario

Hello, beautiful souls! Today’s episode of She Leads First is for those of you who feel like you’re in the “in-between” stage—one foot in your old life and one in the new you’re hoping to step into. If you’re feeling stuck or uncertain, this episode (and the collective card reading!) might be exactly what you need.Right now, there’s a powerful season of change happening, and I’m sharing why I’ve been inspired to expand my content and embrace a new level of creativity and intuition. I discuss how I’m shifting the way I approach my work, and why it’s important to lean into our heart’s desires, even if it means letting go of what no longer serves us. Plus, there’s a special oracle reading to help guide you into the season of transformation.In this episode, I talk about:Why the collective energy feels “in-between” and how to navigate itHow to tune into your heart chakra and get clear on what needs releasingEmbracing co-creation by letting people support you in your next stepsLetting go of control and allowing the universe to surprise youA collective oracle card reading for clarity and inspirationIf you’ve been feeling torn between the old and the new, join me as I share guidance, reflections, and affirmations to help you release, receive, and expand into your next level.Connect with Me:Follow me on Instagram for more inspiration: @itsemilycincottaDon’t forget to subscribe to She Leads First for more episodes on creativity, alignment, and moving forward with purpose

Today’s episode is a little different—I’m diving into a topic that’s been on my mind a lot this week: how to know when it’s time to let go, whether it’s in your business, personal life, or just those little things that are holding you back energetically. Plus, I felt the nudge to bring a bit of my spiritual side into the mix with an oracle card reading just for you at the end!In this episode, I reflect on a recent client’s journey of closing a chapter in her business that no longer felt aligned—and how that decision opened up energy and motivation in her life. Inspired by her experience, I’m sharing my thoughts on how holding on too tightly to the past can keep us from fully embracing what’s next.In this episode, you’ll hear:How to recognize when it’s time to release something to make space for new opportunitiesThe importance of listening to your intuition and following those inner whispersWhy balancing strategy with spirituality creates true alignment[10:42] A special oracle reading to guide you in your own season of release and renewalThis episode is perfect if you’re feeling stuck or sensing it’s time to let go of something but aren’t quite sure how. Stick around until the end for a unique oracle reading that just might bring you the clarity you need!Connect with Me:Find me on Instagram for more behind-the-scenes: @itsemilycincottaSubscribe to She Leads First for future episodes on business, growth, and aligning with your purposeLet me know if the oracle reading resonates and if you’d like more episodes like this one!

In this deeply personal and unfiltered episode of She Leads First, I’m back after a four-month hiatus to share the big changes I’ve been navigating, including ending my 7-year relationship, moving to a new city, and facing unexpected challenges in my business.From the heartache of a breakup to the healing that comes from being real with myself, this episode covers it all: the highs, the lows, and the honest reflections that have led me to this new season of life. After moving from LA to Scottsdale, I’ve had to reevaluate what I truly want—not only in relationships but in my business and life as a whole. Join me as I get candid about the lessons from a failed launch, what I’ve learned about setting boundaries, and the importance of aligning my actions with my deepest desires.In This Episode, You’ll Hear:The journey of ending a long-term relationship and the courage to move onInsights into navigating a failed launch and redefining successWhy taking a break helped me get clear on what I really wantHow I’m embracing a more real, unfiltered version of myselfIf you’re in a season of change, healing, or just need encouragement to get honest about your own path, this episode is for you.Connect With Me:Follow me on Instagram for more behind-the-scenes and updates: @itsemilycincottaSubscribe to She Leads First to catch upcoming episodes on navigating life, business, and the journey to self-discovery.

Feeling like you're on your own in the world of entrepreneurship? Like everyone has it all figured out except you? Trust me, you're not alone. Consider this episode the pep talk you've been looking for! Today, Johni Cesario and I get real about the ups and downs of running an online business and unpack the most common myths about being an entrepreneur. We open up about our experiences, the late nights, the financial worries, and the passion that keeps us going. Just remember, you became an entrepreneur to live life on your terms!IN THIS EPISODE:- (9:00) Understanding the constant risks associated with entrepreneurship- (10:49) Advice for setting realistic goals for the first year of your business - (17:01) Tips for embodying confidence (even when you’re not feeling it!) - (21:37) Financial transparency and literacy on social media - (26:27) Why you need to take time for yourselfRESOURCES- Follow Elevated Xchange @elevatedxchangee- Work with Elevated Xchange HERE CONNECT WITH JOHNIOn Instagram @johniallegoryCONNECT WITH EMILYOn Instagram @itsemilycincottaWork with me HEREDive into my courses HERE

We just wrapped up another fantastic Elevated Xchange event, and Johni Cesario and I are back together to share a behind-the-scenes peek at our favorite moments, and how we tackled some unexpected challenges. I promise – when you attend an event, and everything seems to be running smoothly, it's often not the entire reality for the event planners. So many things can change just hours before an event, and you have to get really creative to find solutions! In this episode, we discuss the importance of a supportive network, tips for presenting in front of a crowd, and the top takeaways from our brilliant speakers. IN THIS EPISODE:- (7:23) Our favorite parts of the event - (12:58) The importance of building a supportive network - (21:00) Tips for facing unexpected challenges with event planning- (28:57) How Johni overcame her public speaking anxiety for this event - (39:09) Top takeaways from our incredible speakers RESOURCES- Follow Elevated Xchange @elevatedxchangee- Work with Elevated Xchange HERE - Follow Chris Harder @chriswharder- Follow Lori Harder @loriharder - Follow Felicia Romero @feliciaromero- Follow Veronica Clark @veronicalclark- Follow Anette and Paul Oran @cohere.liveCONNECT WITH JOHNIOn Instagram @johniallegoryCONNECT WITH EMILYOn Instagram @itsemilycincottaWork with me HEREDive into my courses HERE

Imagine effortlessly turning your website visitors into buyers, addressing all their questions before they even think to ask, and scaling your online business to new heights! It's much simpler than you think once you've created a solid long-form sales page for your offer. Not quite sure how to do it? Well, you're in luck because the sales page and marketing expert Johni Cesario is back on the show to share all her sales page wisdom with you! In this episode, you will hear why a long-form sales page is crucial for your online business, how to optimize your page for maximum conversion, and practical tools and strategies for creating a sales page that stands out from the crowd. IN THIS EPISODE:- (4:14) The truth about long form sales pages vs. selling on social media - (15:13) Understanding the essential patterns of a successful sales page - (19:19) How to optimize your sales page with copywriting, positioning, and proof - (26:21) Tools to streamline the creation of your sales page - (28:14) Top tips for making your sales page stand out RESOURCES- Follow Elevated Xchange @elevatedxchangee- ChatGPTCONNECT WITH JOHNIOn Instagram @johniallegoryCONNECT WITH EMILYOn Instagram @itsemilycincottaWork with me HEREDive into my courses HERE

Navigating the ever-changing world of Instagram while trying to make your content stand out can be really confusing and frustrating! That's why, in this episode, I share a game-changing strategy to help you cut through all the noise and attract your ideal clients straight to your offer. I call it the 3 M's of content creation – myths, misconceptions, and mistakes. Once you understand how to use these for your industry and turn them into content, you can effortlessly create social media posts that grab your audience's attention, let them know why they need your offer, and position yourself as the go-to in your industry.IN THIS EPISODE:- (5:11) A simple exercise for understanding the perspective of your ideal client - (8:18) Examples of identifying industry myths - (9:56) How to correct common misconceptions and mistakes you can solve with your offer- (13:10) Tips and tricks for turning the 3 M’s into contentCONNECT WITH EMILYOn Instagram @itsemilycincottaWork with me HEREDive into my courses HERE

Today, we're having a little heart-to-heart about something we all face at some point in our entrepreneurial journey. Over the past year, I've been experiencing a massive shift and transformation in both my personal and business life, which can be pretty scary to navigate if you've never been through it before. That's why I'm here to help! In this episode, I share four lessons that I've learned and leaned on during this time that have helped me work through the changes. So, if you feel like you're in a season of change, too, these four tips will help you get to the other side with a stronger you and a stronger business!  IN THIS EPISODE:- (5:08) Tips for navigating the fear of what others might think and removing your ego from the situation - (7:24) How to understand the cause of your resistance to creativity and advice for working through it - (10:49) Why you need to detach yourself from timelines- (13:13) Embracing beginner energy - (18:00) The importance of giving yourself time and grace CONNECT WITH EMILYOn Instagram @itsemilycincottaWork with me HEREDive into my courses HERE

I know that getting negative feedback can feel like the world is literally ending! But I'm here to remind you that customer feedback is actually a fantastic opportunity for you to grow as a leader and improve your offer. In this episode, I guide you through my step-by-step process of productively handling negative feedback. You’ll hear my tips on how to separate your emotions from the feedback, respond to it in a way that benefits both you and your client, and use it to uplevel your business. Trust me, with a positive mindset and approach, you'll be able to turn any negative feedback into an opportunity for growth!IN THIS EPISODE:- (3:48) Tips for viewing the situation objectively- (5:49) Why you need to look at all of the facts behind the feedback and reflect on it- (10:29) How to acknowledge and respond to feedback with fairness to yourself and the client - (13:44) Tips for using the feedback to update your program or offer- (15:50) The importance of learning from constructive criticism and growing as a leader CONNECT WITH EMILYOn Instagram @itsemilycincottaWork with me HEREDive into my courses HERE

Do you ever feel like you spend way too much of your valuable time and energy crafting marketing content? And I totally get how frustrating it is when you hit a wall trying to come up with ideas for reels, emails, sales pages, etc. In this episode, I reveal a super simple hack I use to get inspiration for my marketing and build my toolbox of content blueprints. That way, when it's time to create your materials, you'll have everything you need to drive potential customers to take action. Trust me – being able to quickly put together a sales page that converts or write an email that grabs attention will completely set you apart as an entrepreneur!  IN THIS EPISODE:- (4:14) How to analyze viral reels and identify the structure that made them successful - (8:20) Tips and tricks for collecting blueprints for your marketing structure- (12:35) Why this is a fair practice - (16:15) Advice for hiring people who understand how to position your marketingCONNECT WITH EMILYOn Instagram @itsemilycincottaWork with me HEREDive into my courses HERE