From Side Hustle to Scalable Business: How Elizabeth Tran Built Digit-Eli and Learned to Charge Her Worth

What happens when empathy becomes the foundation of leadership? In this powerful conversation, Allison Walsh sits down with Erika Sinner, CEO and founder of Directory, a two-time Inc. 5000 company helping life science organizations bring critical medications to market. Erika shares how growing up in a challenging environment shaped her deep commitment to safety, culture, and purpose-driven leadership. After surviving multiple layoffs in the pharmaceutical industry and eventually being let go herself, Erika turned adversity into opportunity by building Directory, a company rooted in stability, trust, and employee well-being. But her story doesn’t stop there. Erika also shares the deeply personal journey that led her to acquire and transform Tiny Superheroes, an organization bringing empowerment and joy to children navigating serious medical journeys. By shifting the model from direct-to-consumer to hospital partnerships, she’s now transforming hospital culture and creating meaningful impact for patients, families, and healthcare teams. In this episode, you’ll learn: How empathy can be a powerful leadership strategy What it really takes to build an Inc. 5000 company How setbacks can become the catalyst for your greatest success Why culture and psychological safety drive innovation How Tiny Superheroes is changing the hospital experience for children If you’re a founder, leader, or someone navigating career transitions, Erika’s story will inspire you to believe bigger, lead with heart, and create impact that truly matters.   Connect with Erika:. Website: https://erikasinner.org/ Instagram: @erika_sinner LinkedIn: Erika Sinner   Connect with Allison: Instagram → @allisonwalsh Work with Allison: Ready to turn your story into a service-driven brand that opens doors and expands your impact?  👉 Apply to join the She Believed She Could Podcast Network and take the next step in elevating your voice, brand, and impact. 👉 Enroll for free in From Podcast to Platform and learn how to turn your story into a platform that amplifies your impact. 🤩 Access the FREE Impact Brand Accelerator: https://bit.ly/impactbrandaccelerator Subscribe for weekly episodes on mindset, confidence, personal branding, business growth, and well-being: https://pod.link/1505347834 Connect with Allison: www.allisonwalshconsulting.com/newsletter Hosted by Allison Walsh, founder of She Believed She Could™. Connect with AllisonJoin us for the SBSC Summit: https://www.shebelievedshecould.co/sbscsummitInterested in working together? Fill out this form.www.instagram.com/allisonwalshwww.shebelievedbook.comwww.allisonwalshconsulting.comSignature Course | Build Your Brand On DemandAccess The Impact Brand AcceleratorAccess From Podcast to PlatformBeauty Must-Haves! 

Allison Walsh welcomes Vivian Gonzalez, founder and CEO of Park Capital Search and Evergreen, for a powerful conversation about building a meaningful career through clarity, strategy, and self-belief. With more than two decades of experience in private equity and executive search, Vivian has helped organizations scale by placing the right leaders and creating systems that drive growth. But her journey into the industry didn’t follow the typical Wall Street pipeline. Instead, it was shaped by persistence, networking, and a deep commitment to creating opportunities where none existed. As a Latina entrepreneur, mother, and business leader, Vivian brings a unique perspective to leadership and career growth. She shares how she navigated an industry where women represent only a small percentage of leadership roles, and why emotional intelligence, relationship-building, and integrity are powerful advantages in business. Throughout the conversation, Vivian and Allison explore how strategic thinking can transform career decisions, why chasing “shiny opportunities” can derail long-term success, and how learning to bet on yourself can unlock doors you never imagined possible. They also discuss manifestation, self-awareness, and the importance of reflection as a tool for personal and professional growth. Whether you're navigating a career transition, stepping into leadership, or building a path that doesn’t follow the traditional blueprint, Vivian’s story offers both inspiration and practical guidance for creating a career aligned with your purpose and long-term vision. To connect with Vivian: linkedin.com/in/vivian-gonzalez-5671783https://www.instagram.com/viviangonzalez.parkcapital Connect with AllisonJoin us for the SBSC Summit: https://www.shebelievedshecould.co/sbscsummitInterested in working together? Fill out this form.www.instagram.com/allisonwalshwww.shebelievedbook.comwww.allisonwalshconsulting.comSignature Course | Build Your Brand On DemandAccess The Impact Brand AcceleratorAccess From Podcast to PlatformBeauty Must-Haves! 

In this episode of the She Believed She Could Podcast, Allison Walsh sits down with Megan Spencer, also known as Meg The Creator, to unpack how creators can build real income online without chasing trends, burning out, or relying on massive followings. Megan shares her journey from leaving a government job in 2020 to building a multi-stream online business through UGC, Amazon reviews, freelancing, and TikTok Shop. Together, they break down how understanding marketing fundamentals, batching content, and building simple systems can help creators land brand deals, grow consistent income, and design a business that supports real life. If you’ve ever felt overwhelmed by content creation or wondered how creators actually make money behind the scenes, this episode will completely shift your perspective.   Connect with Megan Spencer: Website: https://megthecreator.com/ Instagram: @megthecreator_   Connect with Allison: Instagram → @allisonwalsh Work with Allison: Ready to turn your story into a service-driven brand that opens doors and expands your impact?  👉 Apply to join the She Believed She Could Podcast Network and take the next step in elevating your voice, brand, and impact. 👉 Enroll for free in From Podcast to Platform and learn how to turn your story into a platform that amplifies your impact. 🤩 Access the FREE Impact Brand Accelerator: https://bit.ly/impactbrandaccelerator Subscribe for weekly episodes on mindset, confidence, personal branding, business growth, and well-being: https://pod.link/1505347834 Connect with Allison: www.allisonwalshconsulting.com/newsletter Hosted by Allison Walsh, founder of She Believed She Could™.   This episode is sponsored by AdventHealth for Women. At AdventHealth for Women, care goes beyond the physical. Their team provides whole-person care — mind, body, and spirit — empowering women to feel seen, supported, and confident in every season of life. Explore their services and commitment to women’s wellness here: 👉 https://adventhealthforwomen.com/ Connect with AllisonJoin us for the SBSC Summit: https://www.shebelievedshecould.co/sbscsummitInterested in working together? Fill out this form.www.instagram.com/allisonwalshwww.shebelievedbook.comwww.allisonwalshconsulting.comSignature Course | Build Your Brand On DemandAccess The Impact Brand AcceleratorAccess From Podcast to PlatformBeauty Must-Haves! 

Allison Walsh sits down with Michele and Aleks Arwood, a mother-daughter duo and the co-founders of Aveline, a magazine, podcast, and learning community created for young women in their season of becoming. Aleks, a journalist and editor, shares what it really looks like to start before you feel ready, how she learned to “put fear in timeout,” and why storytelling can become a roadmap for women who feel stuck in comparison. Michele brings nearly 30 years of experience in branding, marketing, and creative leadership, and together they unpack what mentorship can look like across generations. You’ll hear practical lessons on launching a big idea, building a community around your mission, learning to delegate early, and why asking for a mentor might be the boldest next step you can take.   Connect with Aleks and Michele: Aleks Arwood: @aleks.arwood Michele Arwood: @michelearwood Aveline Magazine Instagram: @avelinemagazine Aveline Magazine Website: avelinemagazine.com   Connect with Allison: Instagram → @allisonwalsh Work with Allison: Ready to turn your story into a service-driven brand that opens doors and expands your impact?  👉 Apply to join the She Believed She Could Podcast Network and take the next step in elevating your voice, brand, and impact. 👉 Enroll for free in From Podcast to Platform and learn how to turn your story into a platform that amplifies your impact. 🤩 Access the FREE Impact Brand Accelerator: https://bit.ly/impactbrandaccelerator Subscribe for weekly episodes on mindset, confidence, personal branding, business growth, and well-being: https://pod.link/1505347834 Connect with Allison: www.allisonwalshconsulting.com/newsletter Hosted by Allison Walsh, founder of She Believed She Could™.   This episode is sponsored by AdventHealth for Women: At AdventHealth for Women, care goes beyond the physical. Their team provides whole-person care — mind, body, and spirit — empowering women to feel seen, supported, and confident in every season of life. Explore their services and commitment to women’s wellness here: 👉 https://adventhealthforwomen.com/ Connect with AllisonJoin us for the SBSC Summit: https://www.shebelievedshecould.co/sbscsummitInterested in working together? Fill out this form.www.instagram.com/allisonwalshwww.shebelievedbook.comwww.allisonwalshconsulting.comSignature Course | Build Your Brand On DemandAccess The Impact Brand AcceleratorAccess From Podcast to PlatformBeauty Must-Haves! 

High-risk pregnancies are rising — and the need for specialized maternal care has never been greater.Dr. Kathryn Berryman, board-certified OBGYN and maternal-fetal medicine specialist, sits down with Allison Walsh and shares her journey from military physician to high-risk pregnancy expert serving women and families at AdventHealth for Women. After earning her medical degree at the University of Maryland and completing residency at Brooke Army Medical Center, she deployed to Iraq as an active-duty Army physician before pursuing fellowship training in maternal-fetal medicine at The Ohio State University.Today, Dr. Berryman cares for women navigating complex pregnancies, including medical complications, multiples, fetal concerns, and high-risk postpartum recovery. Her work extends beyond clinical care — she is deeply committed to teaching the next generation of physicians and advancing whole-person women’s healthcare.This conversation explores:Why high-risk pregnancies are increasingWhat maternal-fetal medicine really meansThe future of prenatal testing — including genetics and proteomicsThe importance of postpartum and fourth trimester careHow telehealth is expanding access to specialized pregnancy careBalancing motherhood, marriage, and medicineThe role of confidence in high-achieving womenDr. Berryman’s perspective blends clinical excellence, military service, and lived experience as a working mother — offering wisdom for women navigating both ambitious careers and family life. Learn more about women’s healthcare services:https://adventhealthforwomen.com/ Connect with Dr. Kathryn Berryman:https://www.adventhealth.com/find-doctor/doctor/kathryn-berryman-md-1225249568 Connect with Allison:Instagram → @allisonwalshWork with Allison: Ready to turn your story into a service-driven brand that opens doors and expands your impact? 👉 Apply to join the She Believed She Could Podcast Network and take the next step in elevating your voice, brand, and impact.👉 Enroll for free in From Podcast to Platform and learn how to turn your story into a platform that amplifies your impact.🤩 Access the FREE Impact Brand Accelerator: https://bit.ly/impactbrandacceleratorSubscribe for weekly episodes on mindset, confidence, personal branding, business growth, and well-being: https://pod.link/1505347834Connect with Allison: www.allisonwalshconsulting.com/newsletterHosted by Allison Walsh, founder of She Believed She Could™. This episode is sponsored by AdventHealth for Women.At AdventHealth for Women, care goes beyond the physical. Their team provides whole-person care — mind, body, and spirit — empowering women to feel seen, supported, and confident in every season of life.Explore their services and commitment to women’s wellness here:👉 https://adventhealthforwomen.com/ Connect with AllisonJoin us for the SBSC Summit: https://www.shebelievedshecould.co/sbscsummitInterested in working together? Fill out this form.www.instagram.com/allisonwalshwww.shebelievedbook.comwww.allisonwalshconsulting.comSignature Course | Build Your Brand On DemandAccess The Impact Brand AcceleratorAccess From Podcast to PlatformBeauty Must-Haves! 

When you have a big vision but zero “formal” experience in the space, do you move forward anyway? In this powerful episode of She Believed She Could Podcast, host Allison Walsh sits down with serial entrepreneur Rebecca Matchett to talk about how she has repeatedly built successful companies by trusting her instincts, solving real problems, and building the right team around her.From co-founding iconic fashion brand Alice + Olivia, to reinventing women’s sizing with TrioFit, to now launching Synchrony, an AI guided social app designed specifically for neurodivergent adults, Rebecca’s journey is a masterclass in mission driven entrepreneurship. She shares how she moved from fashion to tech, why she believes lack of “traditional” experience can actually be an advantage, and what it really takes to bring a vision to life in a totally new industry.You will hear a candid conversation about trusting others with your ideas, navigating app development as a non technical founder, handling missteps as learning experiences, and staying anchored in your why when the path ahead feels unclear. If you have a mission on your heart but feel intimidated by everything you do not know yet, this episode will encourage you to take the next right step.In this episode, you will learn:How Rebecca went from co founding Alice + Olivia to building tech and AI enabled solutionsThe story behind Synchrony and how it supports neurodivergent adults who struggle with isolation and lonelinessWhy not having prior experience in an industry can help you see fresh solutions and gaps in the marketPractical ways to move through perfectionism and analysis paralysis so you can actually launchHow to build a trustworthy team around your vision and navigate the risk of outsourcing developmentWhy mission, focus, and taking one small step at a time matter more than a perfect long term planWhat confidence really means when the outcome is not guaranteed Connect with Rebecca:LinkedIn: @joinsynchronyWebsite: joinsynchrony.com 🎙️ Hosted by:Allison Walsh | @allisonwalshLearn more: www.allisonwalshconsulting.com👉 Apply to join the She Believed She Could Podcast Network and take the next step in elevating your voice, brand, and impact.👉 Enroll for free in From Podcast to Platform and learn how to turn your story into a platform that amplifies your impact.🤩 Access the FREE Impact Brand Accelerator: https://bit.ly/impactbrandaccelerator👉 Subscribe for weekly episodes on mindset, confidence, personal branding, business growth and well-being: https://pod.link/1505347834Hosted by Allison Walsh, founder of She Believed She Could™.This episode is sponsored by AdventHealth for Women.At AdventHealth for Women, care goes beyond the physical. Their team provides whole-person care — mind, body, and spirit — empowering women to feel seen, supported, and confident in every season of life.Explore their services and commitment to women’s wellness here:👉 https://adventhealthforwomen.com/ Connect with AllisonJoin us for the SBSC Summit: https://www.shebelievedshecould.co/sbscsummitInterested in working together? Fill out this form.www.instagram.com/allisonwalshwww.shebelievedbook.comwww.allisonwalshconsulting.comSignature Course | Build Your Brand On DemandAccess The Impact Brand AcceleratorAccess From Podcast to PlatformBeauty Must-Haves! 

Kay Rawlins didn’t just follow a calling, she helped transform a city. In this episode, Allison sits down with Kay Rawlins, co-founder of Orlando City and Orlando Pride and Senior Vice President & Club Ambassador, to unpack what it really takes to build something from the ground up, earn community buy-in, and lead with confidence in rooms that underestimate you.Kay shares her unconventional path from dropping out at 17, to owning preschools, to launching a professional soccer club that became a Central Florida institution. They talk about building “the plane while flying it,” guerrilla marketing and community advocates, why women must be over-prepared (for now), and how finding your tribe can carry you through the hardest seasons. Plus: Kay’s mentorship philosophy, the power of boundaries, and the simple shift that changes how we check in on people.Connect with Kay Rawlins on LinkedIn 🎙️ Hosted by:Allison Walsh | @allisonwalshLearn more: www.allisonwalshconsulting.com👉 Apply to join the She Believed She Could Podcast Network and take the next step in elevating your voice, brand, and impact.👉 Enroll for free in From Podcast to Platform and learn how to turn your story into a platform that amplifies your impact.🤩 Access the FREE Impact Brand Accelerator: https://bit.ly/impactbrandaccelerator👉 Subscribe for weekly episodes on mindset, confidence, personal branding, business growth and well-being: https://pod.link/1505347834Hosted by Allison Walsh, founder of She Believed She Could™.This episode is sponsored by AdventHealth for Women.At AdventHealth for Women, care goes beyond the physical. Their team provides whole-person care — mind, body, and spirit — empowering women to feel seen, supported, and confident in every season of life.Explore their services and commitment to women’s wellness here:👉 https://adventhealthforwomen.com/ Connect with AllisonJoin us for the SBSC Summit: https://www.shebelievedshecould.co/sbscsummitInterested in working together? Fill out this form.www.instagram.com/allisonwalshwww.shebelievedbook.comwww.allisonwalshconsulting.comSignature Course | Build Your Brand On DemandAccess The Impact Brand AcceleratorAccess From Podcast to PlatformBeauty Must-Haves! 

Suneera Madhani is back, and the lessons hit different this time. Suneera breaks down what it really took to scale Stax Payments to a $1.1B exit, why she chose to step away when the next milestone was “obvious,” and how she’s approaching her next company, Worth, with clearer boundaries and a bigger vision for impact.We talk founder to CEO identity shifts, why “people, process, profit” scales every business, how women get stuck majoring in minor details, and the focus framework she teaches thousands of founders through CEO School. If you’re building in a season where ambition is high but alignment matters more than ever, this episode is your reset.Connect with Suneera Madhani:Instagram: @suneeramadhaniWebsite: https://suneeramadhani.com/ 🎙️ Hosted by:Allison Walsh | @allisonwalshLearn more: www.allisonwalshconsulting.com👉 Apply to join the She Believed She Could Podcast Network and take the next step in elevating your voice, brand, and impact.👉 Enroll for free in From Podcast to Platform and learn how to turn your story into a platform that amplifies your impact.🤩 Access the FREE Impact Brand Accelerator: https://bit.ly/impactbrandaccelerator👉 Subscribe for weekly episodes on mindset, confidence, personal branding, business growth and well-being: https://pod.link/1505347834 Hosted by Allison Walsh, founder of She Believed She Could™. Connect with AllisonJoin us for the SBSC Summit: https://www.shebelievedshecould.co/sbscsummitInterested in working together? Fill out this form.www.instagram.com/allisonwalshwww.shebelievedbook.comwww.allisonwalshconsulting.comSignature Course | Build Your Brand On DemandAccess The Impact Brand AcceleratorAccess From Podcast to PlatformBeauty Must-Haves! 

Five years after her first appearance, Allison Walsh welcomes Elizabeth Tran back to the show to reflect on the evolution that changed everything — from navigating corporate uncertainty and imposter syndrome to building Digit-Eli, a successful website design and SEO business serving women entrepreneurs.Elizabeth shares the defining moments that shaped her growth, including being laid off, betting on herself, hiring her first assistant, raising her rates, and learning to separate confidence from external validation. Guided by Allison, her longtime mentor who believed in her potential long before Elizabeth fully believed in herself, the conversation explores how mentorship, alignment, and self-trust accelerated her path forward.The discussion highlights the power of personal branding, why confidence is built through action rather than perfection, and how a well-crafted website can reflect achievements many women forget to celebrate. Whether you’re growing a side hustle, scaling a service-based business, or learning to charge your worth, this conversation reinforces that belief is often the first — and most powerful — business decision you’ll ever make.Connect with Elizabeth Tran:Instagram: digit.eliWebsite: digit-eli.com 🎙️ Hosted by:Allison Walsh | @allisonwalshLearn more: www.allisonwalshconsulting.com👉 Apply to join the She Believed She Could Podcast Network and take the next step in elevating your voice, brand, and impact.👉 Enroll for free in From Podcast to Platform and learn how to turn your story into a platform that amplifies your impact.🤩 Access the FREE Impact Brand Accelerator: https://bit.ly/impactbrandaccelerator👉 Subscribe for weekly episodes on mindset, confidence, personal branding, business growth and well-being: https://pod.link/1505347834 Hosted by Allison Walsh, founder of She Believed She Could™. Connect with AllisonJoin us for the SBSC Summit: https://www.shebelievedshecould.co/sbscsummitInterested in working together? Fill out this form.www.instagram.com/allisonwalshwww.shebelievedbook.comwww.allisonwalshconsulting.comSignature Course | Build Your Brand On DemandAccess The Impact Brand AcceleratorAccess From Podcast to PlatformBeauty Must-Haves! 

Power isn’t limited. Success isn’t scarce. And another woman’s shine is not your competition.In today’s episode of the She Believed She Could Podcast, Allison Walsh dives deep into the truth about power, comparison, confidence, and visibility for ambitious women. If you’ve ever felt triggered by another woman’s success, struggled with comparison, or found yourself dimming your light to stay comfortable, this conversation will reframe everything.This episode explores how powerful women rise together, how comparison can become fuel instead of self-sabotage, and why turning up your own light is essential for your next level of leadership, confidence, and personal brand growth.You’ll also hear about The Spotlight Experience, a transformational opportunity designed for women who are ready to be seen, heard, and positioned as leaders in their industry. Learn more here: https://www.allisonwalshconsulting.com/spotlight-experienceIf this episode resonates, make sure to like, subscribe, and share it with a woman who needs the reminder that her light matters.🎙️ Hosted by:Allison Walsh | @allisonwalshLearn more: www.allisonwalshconsulting.com👉 Apply to join the She Believed She Could Podcast Network and take the next step in elevating your voice, brand, and impact.👉 Enroll for free in From Podcast to Platform and learn how to turn your story into a platform that amplifies your impact.🤩 Access the FREE Impact Brand Accelerator: https://bit.ly/impactbrandaccelerator👉 Subscribe for weekly episodes on mindset, confidence, personal branding, business growth and well-being: https://pod.link/1505347834 Hosted by Allison Walsh, founder of She Believed She Could™. Connect with AllisonJoin us for the SBSC Summit: https://www.shebelievedshecould.co/sbscsummitInterested in working together? Fill out this form.www.instagram.com/allisonwalshwww.shebelievedbook.comwww.allisonwalshconsulting.comSignature Course | Build Your Brand On DemandAccess The Impact Brand AcceleratorAccess From Podcast to PlatformBeauty Must-Haves!