The Future of Pricing and What Makes an Efficient Pricing Strategy with Chuck Lee

EP 9 | The Twenty5 and SAP partnership was built around a simple but powerful idea that pricing and estimating in aerospace and defense shouldn't live in spreadsheets and disconnected systems. It should live in one place, connected to real data, and built to get smarter over time.In this episode, Twenty5’s CEO, Magnus Bjorendahl, sits down with Dave Blatner and John Mikos, two of SAP's leading aerospace and defense industry advisors, to talk about what that partnership actually delivers for A&D companies. From creating a single source of truth across engineering, supply chain, and finance, to bridging the gap between winning a bid and delivering it profitably, to laying the right foundation for AI to actually work, this is a conversation about what one plus one equalling three looks like in practice.If you work in pricing, estimating, program management, or anywhere in the defense industrial base, this one is worth your time.Follow Twenty5 on LinkedIn & Instagram

Hear from Twenty5's co-founders, Richard Minney and Magnus Bjorendahl on how Twenty5 came to be. Exactly 8 years ago, in the same city of San Diego, Twenty5 was born from scribbled ideas on a napkin and years of SAP experience and industry expertise. This is a wonderful conversation between our founders as they reflect on the growth of Twenty5, lessons they've learned along the way, and what's in store for the future.Follow Twenty5 on LinkedIn.

Today we are sitting down with one of our clients at ZS, Jade Ellerby, Director of Finance on the Business Partnering Team. Jade shares how Twenty5 is opening new doors for ZS to transform their pricing strategy with a seamlessly integrated system, a strong foundation to make data-driven decisions, and access to granular levels of pricing data. We have had the pleasure of working with Jade over the last few months to implement Twenty5’s solution, provide guidance and support, and ensure a smooth transition for Jade and her team at ZS. Follow Twenty5 on LinkedInFollow Twenty5 on InstagramWatch more on YouTube

EP 8 | In this episode of Sharp Vision with Twenty5, we sit down with Doug Pitcher, Former Manager of Material and Labor Estimating for Sikorsky Aircraft at Lockheed Martin. Doug brings decades of experience in material cost estimating for government contracts and proposals, offering rare insights into one of the most complex and critical parts of the bidding process.We dive into why material estimating is often the most time-consuming element of proposals, the bottlenecks teams face, and the proven techniques that lead to accuracy and compliance. Doug also shares how systemic quoting solutions transform supplier collaboration, RFQ response times, and proposal competitiveness. Whether you’re leading cost estimation in aerospace & defense or looking to modernize your approach, this conversation is packed with practical strategies and lessons learned.Follow Twenty5 on LinkedIn

EP 7 | In this episode of Sharp Vision with Twenty5, we’re joined by John Tukker, SVP of Regulated Industries at Cognitus, to unpack how Aerospace & Defense firms can better navigate an era marked by shifting geopolitical priorities and the urgent need for proposal agility.We explore:The changing expectations in defense contracting and proposal developmentHow A&D firms can improve speed, accuracy, and compliance without sacrificing controlThe misconceptions around software upgrades and agilityThe evolving role of SAP and how partners like Cognitus and Twenty5 bring critical value to the tableIf you're leading transformation or pricing strategy in a defense-focused organization, this is a must-listen conversation on how to build scalability and clarity for the road ahead.Tune in now to learn how to stay agile, compliant, and ready for the future of aerospace and defense.Visit twenty5.com to start transforming your pricing strategies today.Follow along on LinkedIn

EP 6 | Government RFPs are notoriously complex, but what if you had insider knowledge from someone who’s been on both sides of the table?In this episode of Sharp Vision, we’re joined by David Baum, former Department of Defense acquisitions officer and now CEO & Founder of Red Ocean LLC, to unpack how strategic pricing, precision solutioning, and parametric methods can transform your chances of winning government contracts.We cover:What makes a compelling and evaluator-friendly Basis of Estimate (BOE)How data-driven pricing outperforms outdated analog methodsThe rise of AI-based evaluation tools and how to avoid getting flaggedWhy “probable cost” adjustments are silent killers in proposal scoringHow Twenty5 helps pricing teams build proposals that are accurate, defendable, and score higherIf you’re in government contracting, Aerospace & Defense, or proposal solutioning, this is a must-listen episode.

EP 5 | In this episode of Sharp Vision, we are joined by Patrick Wright, Head of AI at Twenty5, and Richard Minney, CPO & Co-founder of Twenty5 to explore how Artificial Intelligence is revolutionizing pricing strategies in complex, project-based businesses. From translating unstructured data into strategic insights to predicting the optimal price-to-win, AI is empowering companies to move beyond traditional cost-plus and time & materials models and toward outcome-based pricing that delivers both value and margin.Topics covered:How AI techniques like machine learning and large language models (LLMs) are transforming pricingReal-world use cases: competitor pricing, bid optimization, and billing strategiesWhy AI is essential for shifting to fixed-fee and value-based pricing modelsThe biggest misconceptions and challenges of AI adoption (and how to solve them)What the future holds: from agentic AI to smarter, data-rich pricing organizationsWhether you're hesitant about AI or already exploring new tech, this episode will give you a clear view of where pricing is headed and what your organization can do today to get ahead.Visit www.twenty5.comFollow us on LinkedIn

EP 4 | What does it really mean to have an efficient pricing strategy, and how can organizations unlock pricing as a lever for growth?In this episode of Sharp Vision, Chuck Lee, VP of Pricing at Gainwell Technologies, joins us to explore:How pricing strategies have shifted over the last decadeThe importance of transparency, collaboration, and data in pricingWhere the pricing industry is heading and AI’s influenceThe mindset shifts needed to go from reactive to proactive pricing strategyHow to best position pricing in front of an executive boardWhether you’re a pricing leader or a business strategist, this episode offers practical insights into the evolving landscape of strategic pricing in complex industries.Visit our WebsiteFollow us on LinkedIn

EP 3 | Learn more about capital projects portfolio investments and why it's crucial to be leveraging data in these strategies with Twenty5's Co-Founders, Richard Minney and Magnus Bjorendahl. In this episode, they dive into current challenges being made with investments, improvements data has in the decision-making process to build strong foundations, defining factors for a successful investment, and benefits businesses will face by making data driven decisions. Visit our website: www.twenty5.comFollow Twenty5 on LinkedIn

EP 2 | Learn more about estimating & costing in the Aerospace & Defense industry from Twenty5's Co-Founder & COO, Richard Minney, and Solution Architect, Allen Azar. In this episode, they dive into current challenges firms are facing and how they can go about finding solutions, tips to staying competitive and compliant without losing value, and upcoming innovations and trends that will shape the future of A&D. For more information visit ⁠www.twenty5.comFollow Twenty5 on ⁠LinkedIn⁠