1096: Living with Zebras: Navigating and Humanizing the Jungle of Digital Marketing with Peter Murphy Lewis

Steven Rothberg is the Founder of College Recruiter job search site, which believes that every student and recent graduate deserves a great career...and that it should be easy and inexpensive for employers to hire them. Each year, more than 12 million students, recent graduates, and other early career candidates use College Recruiter to help them find part-time, seasonal, internship, and other early career job opportunities almost anywhere globally. Steven founded the company out of which College Recruiter grew way back in 1991. He had just graduated from law school, passed the bar, and was working as a lawyer when he decided to get out of law to, as he says, enjoy his life. He invested almost all of his savings -- about $200 -- to buy business cards, letterhead, and a fax machine. He then convinced a number of departments at his alma matter, the University of Minnesota, to allow his little business to publish their official campus map for them. He gave the school the maps for free, they distributed them to students, and the company earned its revenues from the sale of advertising around the edges of the maps. That led to also publishing employment magazines called College Recruiter and that led to the first version of the company's website going live in 1996. By 2000, the company had shutdown the profitable maps and magazines to focus on the website. Listen to this informative Sharkpreneur episode with Steven Rothberg about revolutionizing early career recruitment. Here are some of the beneficial topics covered on this week’s show: - How College Recruiter partners with affiliate sites, including college career services, scholarship sites, and other job boards. - Why the average rate of applying to a job listing after viewing it is only 5%. - How College Recruiter automatically distributes job postings to relevant partner sites based on job specifics. - Why low-skill jobs see higher application rates than specialized roles. - How AI has disrupted various industries, including job search and recruitment. Connect with Steven: Guest Contact Info Facebook: facebook.com/EntryLevelJobs LinkedIn: linkedin.com/company/collegerecruiter-com Links Mentioned: https://collegerecruiter.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Gregory Mohr is a visionary entrepreneur, Wall Street Journal Best Selling author, and the driving force behind Franchise Maven. Gregory's journey from a seasoned micro-electric circuit engineer to the CEO and founder of a thriving franchise empire is nothing short of inspiring. In his two compelling books, Real Freedom: Why Franchises Are Worth Considering and How They Can Be Used For Building Wealth and Expert Resilience: How Entrepreneurs Are Leading the Future in Mind, Mastery, and Meaning. Gregory shares the central theme of his life's work: the transformative power of franchising. Drawing on his vast experience as a restaurant manager, engineer, and franchise owner, Gregory offers a roadmap to financial freedom through the strategic investment in franchises. Gregory's early days as a restaurant manager marked the genesis of his expertise as a turnaround specialist for distressed businesses. His key insight? Success hinges on how employees are treated. This foundational principle became the cornerstone of his approach to business and franchise ownership – listen to your team, address their concerns, and treat them with respect. This simple yet powerful philosophy laid the groundwork for Gregory's success in various ventures, from dry cleaners to storage units. As the CEO and founder of Franchise Maven, Gregory has been a guiding force for hundreds of individuals and business owners, helping them navigate the complex world of franchising. His track record speaks volumes – 260 people empowered to open 500 franchise territories under his guidance. Gregory's journey took a turn when, inspired by the Rich Dad/Poor Dad series, he pursued an MBA and transitioned from engineering to business ownership. The desire to own his own business led him to explore franchise opportunities, and with his firsthand experience, Gregory is uniquely equipped to guide others. Having faced the pitfalls of ignoring critical criteria, Gregory candidly shares his own missteps. A business-to-business sales and service franchise, contrary to his preference for a home-based business, taught him valuable lessons. Through this experience, Gregory discovered his passion for investigating business opportunities and assisting prospective franchise owners in avoiding the pitfalls he encountered. Listen to this informative Sharkpreneur episode with Greg Mohr about finding the perfect business fit. Here are some of the beneficial topics covered on this week’s show: - How owning a franchise is a great alternative to running an independent business because a franchise comes with a structured business model. - How owning a franchise doesn’t take a full-time commitment or millions of dollars. - Why it’s important to understand the franchise industry before investing in one. - How prospective franchisees need to speak with multiple existing franchisees to get a true sense of the business. - How it’s critical to explore various funding options and understanding the capital requirements for each franchise. Connect with Greg: Guest Contact Info X: @Franchise_Maven Instagram: @franchisemaven Facebook: facebook.com/FranchiseMaven LinkedIn: linkedin.com/company/franchise-maven Links Mentioned: https://www.franchisemaven.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

The Anti-Woke Job Board Revolution: How Red Balloon Recruiter is Fighting Back – The Sharkpreneur podcast with Seth Greene Episode 1097 Andrew Crapuchettes Andrew Crapuchettes is a pioneer in the labor market data and analytics industry, and he is the visionary behind RedBalloon. Mr. Crapuchettes began his career as a young Silicon Valley entrepreneur, building business process automation and selling 3D modeling software. In 2001, Mr. Crapuchettes became a founding member and later CEO of Emsi (now Lightcast), which he transformed from a little-known consulting company of three employees to an international economic data firm with over 250 employees worldwide. Mr. Crapuchettes not only pioneered the operational tenets that rocketed Emsi to success, but led the company through four successful transitions to two private equity firms, a strategic buyer, and a national non-profit, with each transition producing significant returns for the investors. Mr. Crapuchettes has also contributed his talents to numerous other companies, some of which have led to additional strategic and MBO exits. He has taught graduate-level classes on 3D modeling and software architecture, and has served on the board of multiple non-profit organizations. He and his wife live in Idaho with their five children. Listen to this informative Sharkpreneur episode with Andrew Crapuchettes about how RedBalloon Recruiter is leading the anti-woke job board revolution. Here are some of the beneficial topics covered on this week’s show: - How RedBalloon was created in response to cancel culture and corporate environments that penalize personal beliefs - How RedBalloon helps create workplaces where employees can align their work with their values without fear of retribution -Why the recruitment process includes an extensive onboarding call to understand their values and the culture they seek - How using these insights ensures job postings and candidate outreach align with the client’s mission and culture - How the business model and success of RedBalloon challenge the prevailing norms in the recruitment industry by offering a values-driven approach Connect with Andrew: Guest Contact Info X: @RedBalloonWork Instagram: @redballoonwork Facebook: Facebook.com/RedBalloonWork LinkedIn: linkedin.com/company/redballoonwork Links Mentioned: https://www.redballoon.work/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Peter Murphy Lewis is a fractional CMO, typically brought in when a CEO has an abundance of data and metrics from marketing but struggles to see the path to converting that into revenue or growth. This issue is prevalent across various industries, including travel, software, media, and even zoos and banks, which are more similar than one might expect. Why did he name his consultancy “Strategic Pete”? Well, because "Tactical Ted" was already taken, because Ted isn’t his name and sometimes you need a lot more than just tactics to solve the big problems, so Strategic Pete to save the day. In addition to his marketing expertise, Peter is the host of two TV shows. The first show, which has completed three seasons, was filmed across South America. The second show, set to launch in this month, was filmed in ten cities across the USA. Peter is also the producer and host of a documentary focusing on the long-term care space, which just premiered and called “People Worth Caring About.” Listen to this informative Sharkpreneur episode with Peter Murphy Lewis about navigating the jungle of digital marketing. Here are some of the beneficial topics covered on this week’s show: - How marketing should focus on strategic storytelling that positions CEOs and executives at the forefront of their brand. - Why marketing should be led by strategic, actionable insights instead of only focusing on data. - How a company can increase its value through marketing strategies such as podcasts and partnerships. - Why it’s critical to use proper digital tracking and integrate your marketing tools to optimize performance and reduce waste. - How starting employees as interns allows them to nurture critical thinking and problem-solving skills. Connect with Peter: Guest Contact Info LinkedIn: https://www.linkedin.com/in/petermurphylewis/ Links Mentioned: https://strategicpete.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Katherine Miller is an attorney on a mission to change how people divorce and help them divorce with dignity. She is the founder of the Miller Law Group and a Director and Trainer with the Center for Understanding in Conflict. She has been working in the field of family law for more than 35 years as a mediator as well as an advocate. Listen to this informative Sharkpreneur episode with Katherine Eisold Miller about transforming the divorce process. Here are some of the beneficial topics covered on this week’s show: - How negotiation skills in divorce proceedings are crucial to creating win-win outcomes. - Why mediation can be a more productive way to handle family law cases. - How it’s a misconception that divorce has to be an "Armageddon" style event. - What makes divorce an opportunity for personal growth and reflection. - Why empathy plays a role in resolving disputes in a divorce. Connect with Katherine: Website: https://miller-law.com/ X: @millerlaw_ny Instagram: @millerlaw_ny Facebook: https://www.facebook.com/MillerLawGroupNY LinkedIn: https://www.linkedin.com/company/2945754 Links Mentioned: https://www.miller-law.com/ https://understandinginconflict.org/ https://www.amazon.com/New-Yorkers-Guide-Collaborative-Divorce/dp/0692496246 Learn more about your ad choices. Visit megaphone.fm/adchoices

Brewing Success: Energizing the World with Bizzy Coffee – The Sharkpreneur podcast with Seth Greene Episode 1094 Alex French Alex French is an innovative thought leader, early adopter, and disruptor in all things consumer brands. Where others see challenge and hardships, Alex sees an opportunity to innovate, disrupt, and accelerate new ideas. With passions and expertise in health and wellness, food and beverage, technology, and the millennial consumer, Alex has had the opportunity to consult, lead teams, and launch businesses within the food and beverage industries. Listen to this informative Sharkpreneur episode with Alex French about creating a fast-growing cold brew brand. Here are some of the beneficial topics covered on this week’s show: - How identifying a personal pain point led to Bizzy Cold Brew and its product market fit. - Why understanding and engaging with your customers is crucial for your business. - What strategies a company can use to differentiate itself in a competitive market. - How to overcome the challenges of a consumer-packaged goods (CPG) brand. - What marketing campaigns helped Bizzy Cold Brew increase brand awareness. Connect with Alex: Instagram: @bizzycoldbrew Facebook: https://www.facebook.com/bizzycoldbrew LinkedIn: https://www.linkedin.com/in/alexjfrench/ Links Mentioned: https://www.bizzycoldbrew.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Wilson Zehr is the founder of Zairmail, a company revolutionizing direct mail services by making mailing campaigns as easy as sending emails. Wilson is an accomplished entrepreneur, academic, and thought leader in the fields of marketing, innovation, and business strategy. With over 25 years of experience in the technology and telecommunications industries, he has founded or participated in 6 large-scale technology startups, raising over $60 million in venture capital funding in his career. Listen to this informative Sharkpreneur episode with Wilson Zehr about the evolution of direct mail marketing and how Zairmail makes it more accessible for businesses of all sizes. Here are some of the beneficial topics covered on this week’s show: - Why integrating traditional mail with modern technology helps marketing campaigns - What types of businesses benefit from using direct mail as a tool for businesses - How Zairmail can help your business save time and money with software leveraging - Why using first-class stamps and color in direct mail can increase engagement rates - How Zairmail’s Speedy app simplifies the mailing process for even single letters Connect with Wilson: Website: https://www.zairmail.com/ LinkedIn: https://www.linkedin.com/in/wilsonzehr/ Links Mentioned: https://www.zairmail.com/speedy Learn more about your ad choices. Visit megaphone.fm/adchoices

Steve Robinson, former Chief Marketing Officer for Chick-fil-A, is the Chief Marketing Officer of S Robinson Consulting. During his 34-year tenure at Chick-fil-A, Steve was integrally involved in the company's growth from 184 stores and $100 million in sales to over 2,100 stores and $6.8 billion in annual sales. Listen to this informative Sharkpreneur episode with Steve Robinson about his journey at Chick-fil-A, the challenges of growing a fast-food brand, and the strategies that led to Chick-fil-A's success. Here are some of the beneficial topics covered on this week’s show: - How valuable a marketing department can be when growing a business - Why it is critical to move from transaction-focused to brand-focused marketing - What goes into brand building and defining a corporate purpose - How Chick-fil-A developed its unique operator model that impacts service quality - What role iconic campaigns, like "Eat Mor Chikin", play in brand recognition Connect with Steve: Guest Contact Info LinkedIn: https://www.linkedin.com/in/srobinsonconsulting Links Mentioned: https://srobinsonconsulting.com/ https://www.amazon.com/Covert-Cows-Chick-fil-Chicken-Iconic/dp/1400213169/ref=sr_1_fkmrnull_1?crid=2S490OI1JNM5&keywords=covert+cows+and+chick-fil-a&qid=1553123926&s=gateway&sprefix=covert+cows+and%2Caps%2C134&sr=8-1-fkmrnull Learn more about your ad choices. Visit megaphone.fm/adchoices

Brian Preston is the founder and host of The Money Guy Show and Managing Partner and co-founder of Abound Wealth Management. He started podcasting as a passion project in 2006 out of pure excitement to share the good news of financial strategy with the masses. Fast forward to today, and The Money Guy Show is its own enterprise, helping millions of individuals build wealth and own their time. When he’s not busy making the wonderful world of finance accessible to the public, you can find him spending time with his wife and two daughters, watching the latest movies, traveling with family and friends, and cheering for the University of Georgia Bulldogs. Listen to this informative Sharkpreneur episode with Brian Preston about the secrets to financial planning success. Here are some of the beneficial topics covered on this week’s show: - How crucial it is to work with a financial advisor who has successfully applied their methods - Why giving away valuable information for free builds trust and creates an abundance cycle - How everyone should have access to financial education - How forced financial scarcity is a strategy to automate saving and investing to avoid lifestyle inflation - How there is a psychological aspect to spending and saving and why clients should find joy in their expenditures Connect with Brian: Guest Contact Info X: @moneyguyshow Instagram: @moneyguyshow Facebook: facebook.com/themoneyguyshow Links Mentioned: aboundwealth.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Kelly Resendez is an executive at Good Leap, a leading solar financing company, and a co-owner of Go Abundance Women, a mastermind community for ambitious female business owners and leaders. Listen to this informative Sharkpreneur episode where Kelly Resendez discusses the origins and mission of Go Abundance Women, the importance of mindset in personal and professional growth, and the challenges faced by female entrepreneurs. She shares insights on maintaining work-life balance and overcoming self-sabotage Here are some of the beneficial topics covered on this week’s show: - Why vulnerability, accountability, and support are vital for female entrepreneurs - What type of value you can gain from joining a Mastermind community - How much mindset impacts growth and abundance in your life - Why you need to practice having a positive mindset in order to see results - Why having a vision can help you accomplish everything you want in life Connect with Kelly: Website: https://kellyresendez.com/ Instagram: https://www.instagram.com/kelly_resendez/ Facebook: https://www.facebook.com/kellyresendezofficial/ LinkedIn: https://www.linkedin.com/in/kellyresendez Links Mentioned: https://gobundancewomen.com/ https://www.downloadthepod.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices