
From Dragons' Den to Olympic Gold: How Chris Rea Built Y1
What does it take to turn a university side hustle into a multi-million-pound sports brand used by Olympic champions?
Chris Rea started out selling onesies from his student bedroom. Fourteen years later, he and his co-founder Tom have built Y1 into an international hockey brand, with athletes competing at the highest levels of the sport.
But the journey was far from straightforward.
After appearing on Dragons' Den and receiving an offer, Chris knew it was time to take his business seriously. Yet rapid early growth eventually gave way to challenges, burnout and a difficult decision to step back into employment.
That apparent setback became one of the most valuable experiences of his entrepreneurial career.
In this episode of Screw It Just DO It, Chris shares how he rediscovered his direction, learned from ambitious founders, raised investment from his own community and transformed a broad fashion business into a specialist sports brand.
We explore the importance of knowing when to pivot, why being exceptional in a niche can beat trying to appeal to everyone, and how Y1 went from testing hockey sticks with international players to celebrating Olympic gold medals.
In this episode:
● The Dragons' Den moment that changed everything
● Building a business while studying at university
● Burnout, setbacks and returning to employment
● Why specialising in hockey transformed Y1
● Raising investment from customers and supporters
● Building a sports brand trusted by Olympic athletes
● Expanding into padel and international markets
Subscribe to Screw It Just DO It for more conversations with founders and entrepreneurs who stopped waiting and took action.
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