#454 LinkedIn is Dead, Use This B2B Marketing Strategy Instead

📞 Wanna use SEO and GEO to generate revenue? Book a call here: Book a call ► In this episode Sam has a deep conversation with Philip Illic a LinkedIn Ads Specialist from kiin.co. Philip shares a unique strategy he uses to drive booked calls with LinkedIn ads for your b2b company. We cover:👉 Avoiding overspending on LinkedIn ads👉 Being super cautious of hyped stats 👉 Why audience size matters 👉 Don’t trust LinkedIn defaults👉 Phil’s unusual play, turning a viral LinkedIn post with heavy social proof into a boosted ad, driving clicks at half the normal CPC.👉 Philip Illic on LinkedIn 📕 Grab the 90 days to revenue guide from our SEO playbook 👉 Website👉 LinkedIn👉 Breaking B2B podcast (top 2.5% b2b marketing show)👉 Daily newsletter (unlock 4 weird b2b gifts instantly) If you this content was helpful, subscribe to the channel!======================🔥 Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting🔗 breakingb2b.com======================✅ *Subscribe to Sam's Youtube Channel*🔗 YouTube💙 *Follow Sam on LinkedIn*🔗 LinkedIn🎧 *Breaking B2B - B2B Marketing & Demand Generation Podcast*🔗 BreakingB2B Podcast📧 *Try Sam's B2B marketing tips daily newsletter*🔗Breaking B2B Newsletter======================  

📞 Book a call ► Sam lays out why LinkedIn organic reach is DEAD and how pay-to-play has taken its place! Plenty more covered in this episode including;👉 Need inbound in 90 days? SEO is still the best growth lever.👉 Ads get you seen, but assets like podcasts & vids get you TRUST!👉 Evergreen content = 24/7 sales reps that never fade! 👉 Competitors ranking above you in Google = stolen pipeline.👉 Stop chasing those algorithms, build valuable assets instead!  📕 Grab the 90 days to revenue guide from our SEO playbook 👉 Website 👉 LinkedIn 👉 Breaking B2B podcast (top 2.5% b2b marketing show) 👉 Daily newsletter (unlock 4 weird b2b gifts instantly) If you liked this content, subscribe to the channel!======================🔥 Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting🔗 breakingb2b.com======================✅ *Subscribe to Sam's Youtube Channel*🔗 YouTube💙 *Follow Sam on LinkedIn*🔗 LinkedIn🎧 *Breaking B2B - B2B Marketing & Demand Generation Podcast*🔗 BreakingB2B Podcast📧 *Try Sam's B2B marketing tips daily newsletter*🔗Breaking B2B Newsletter======================  

📞 Wanna use SEO and GEO to generate revenue? Book a call here: Book a call► AI is rewriting all the established rules of SEO! Sam sits down with Vasco Monteiro to cover; LLM rank tracking - is it HPYE?. Plus they describe how the real successes come from deep, niche content, competitor comparisons, and backlinks+ being present on the platforms that LLMs scrape their data from.We talk through:👉 AI is a disruptor for SEO: LLMs are changing search behaviours fast.👉  LLM rank tracking is overrated: Tools are popping up, but reliable data just isn’t there yet.👉  Content still wins: Niche, context-rich pages rank still in Google & AI search.👉  Backlinks & brand callouts: Still powerful andLLMs love Reddit, YouTube, and Twitter.👉  Think holistically: SEO + LinkedIn + podcasts + ads = multiple touch points that build trust (& pipeline!). 👉 Vasco Monteiro on LinkedIn 📕 Grab the 90 days to revenue guide from our SEO playbook 👉 Website👉 LinkedIn👉 Breaking B2B podcast (top 2.5% b2b marketing show)👉 Daily newsletter (unlock 4 weird b2b gifts instantly) If you this content was helpful, subscribe to the channel!======================🔥 Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting🔗 breakingb2b.com======================✅ *Subscribe to Sam's Youtube Channel*🔗 YouTube💙 *Follow Sam on LinkedIn*🔗 LinkedIn🎧 *Breaking B2B - B2B Marketing & Demand Generation Podcast*🔗 BreakingB2B Podcast📧 *Try Sam's B2B marketing tips daily newsletter*🔗Breaking B2B Newsletter======================  

📞 Wanna use SEO and GEO to generate revenue? Book a call here: Book a call ► In this episode, I have a deep discussion with Vasco Monteiro about the exact marketing strategies he uses to grow his SaaS to 5 million ARR and beyond!  (including one channel that's driving 95% of his sign ups and revenues). Learn from Vasco's mistakes and begin driving sign ups, demos and revenue right now! We talk through:👉 the highs &  the lows👉 the experiments which worked👉 the experiments which didn't work!👉 All the learnings you can use to fast track growth! 👉 Vasco Monteiro on LinkedIn 📕 Grab the 90 days to revenue guide from our SEO playbook 👉 Website👉 LinkedIn👉 Breaking B2B podcast (top 2.5% b2b marketing show)👉 Daily newsletter (unlock 4 weird b2b gifts instantly) If you this content was helpful, subscribe to the channel!======================🔥 Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting🔗 breakingb2b.com======================✅ *Subscribe to Sam's Youtube Channel*🔗 YouTube💙 *Follow Sam on LinkedIn*🔗 LinkedIn🎧 *Breaking B2B - B2B Marketing & Demand Generation Podcast*🔗 BreakingB2B Podcast📧 *Try Sam's B2B marketing tips daily newsletter*🔗Breaking B2B Newsletter======================  

📞 Wanna use SEO and GEO to generate revenue? Book a call here: Book a call ► Sam was invited onto The Revenue Formula podcast to unpack what’s actually happening in the world of SEO with Toni Hohlbein.  👉  We talk about how AI overviews are changing the way people find information, and what it all means for marketers and revenue teams.👉  Sam shares when SEO still makes sense, when it doesn’t, and what to focus on if you want to drive real pipeline today. 👉  We also dive into AI-generated content, the role of brand in LLM-driven search, and how to build a practical keyword strategy that works in 2025. 🔗 The Revenue Formula 👉 BB2B Website 👉 LinkedIn 👉 Breaking B2B podcast (top 2.5% b2b marketing show) 👉 Daily newsletter (unlock 4 weird b2b gifts instantly) If you like this content, subscribe to the channel!======================🔥 Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting🔗 breakingb2b.com======================✅ *Subscribe to Sam's Youtube Channel*🔗 YouTube💙 *Follow Sam on LinkedIn*🔗 LinkedIn🎧 *Breaking B2B - B2B Marketing & Demand Generation Podcast*🔗 BreakingB2B Podcast📧 *Try Sam's B2B marketing tips daily newsletter*🔗Breaking B2B Newsletter======================  

📞 Book a call ► So good I had to share twice :D In case you missed it the first time I lay out the best SaaS marketing strategies to use in 2025 & beyond!  📕 Grab the 90 days to revenue guide from our SEO playbook 👉 Website 👉 LinkedIn 👉 Breaking B2B podcast (top 2.5% b2b marketing show) 👉 Daily newsletter (unlock 4 weird b2b gifts instantly) If you liked this content, subscribe to the channel!======================🔥 Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting🔗 breakingb2b.com======================✅ *Subscribe to Sam's Youtube Channel*🔗 YouTube💙 *Follow Sam on LinkedIn*🔗 LinkedIn🎧 *Breaking B2B - B2B Marketing & Demand Generation Podcast*🔗 BreakingB2B Podcast📧 *Try Sam's B2B marketing tips daily newsletter*🔗Breaking B2B Newsletter======================  

📞 Wanna use SEO and GEO to generate revenue? Book a call here: Book a call ► In this episode, I go over the exact 7 step SEO Marketing Strategy any B2B and SaaS company can use to start building pipeline in 90 days! 📕 Grab the 90 days to revenue guide from our SEO playbook 👉 Website 👉 LinkedIn 👉 Breaking B2B podcast (top 2.5% b2b marketing show) 👉 Daily newsletter (unlock 4 weird b2b gifts instantly) If you like this content, subscribe to the channel!======================🔥 Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting🔗 breakingb2b.com======================✅ *Subscribe to Sam's Youtube Channel*🔗 YouTube💙 *Follow Sam on LinkedIn*🔗 LinkedIn🎧 *Breaking B2B - B2B Marketing & Demand Generation Podcast*🔗 BreakingB2B Podcast📧 *Try Sam's B2B marketing tips daily newsletter*🔗Breaking B2B Newsletter======================  

📞 Wanna use SEO and GEO to generate revenue? Book a call here: Book a call ► Clark Barron (CMO of Ronin & Founding Editor of Burn It Down) joins Sam on Breaking B2B to share:  👉 Marketing can't generate revenue, only the ability to generate revenue. 👉 Ensuring your product fits the market 👉 Marketing should be measured on market impact , not sales output. 👉 Don’t let people get in the way of your success. 👉 The end goal isn’t to get leads, it’s to get a shtload of money!  🔗  Clark Barron 👉 BB2B Website 👉 LinkedIn 👉 Breaking B2B podcast (top 2.5% b2b marketing show) 👉 Daily newsletter (unlock 4 weird b2b gifts instantly) If you like this content, subscribe to the channel!======================🔥 Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting🔗 breakingb2b.com======================✅ *Subscribe to Sam's Youtube Channel*🔗 YouTube💙 *Follow Sam on LinkedIn*🔗 LinkedIn🎧 *Breaking B2B - B2B Marketing & Demand Generation Podcast*🔗 BreakingB2B Podcast📧 *Try Sam's B2B marketing tips daily newsletter*🔗Breaking B2B Newsletter======================  

📞 Wanna use SEO and GEO to generate revenue? Book a call here: Book a call ►   In this episode, I go over the exact strategy I used to rank over 25 B2B SaaS and service businesses #1 on Google using SEO. 📕 Grab the 90 days to revenue guide from our SEO playbook 👉 Website 👉 LinkedIn 👉 Breaking B2B podcast (top 2.5% b2b marketing show) 👉 Daily newsletter (unlock 4 weird b2b gifts instantly) If you like this content, subscribe to the channel!======================🔥 Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting🔗 breakingb2b.com======================✅ *Subscribe to Sam's Youtube Channel*🔗 YouTube💙 *Follow Sam on LinkedIn*🔗 LinkedIn🎧 *Breaking B2B - B2B Marketing & Demand Generation Podcast*🔗 BreakingB2B Podcast📧 *Try Sam's B2B marketing tips daily newsletter*🔗Breaking B2B Newsletter======================  

📞 Wanna use SEO and GEO to generate revenue? Book a call here: Book a call ► Sam shared the ups and downs of being a founder of a b2b services agency along with highs and lows from a mental health point of view, plus what has and hasn't worked for him.  👉 Thanks to Jolie Shapiro for the interview on the revenue mind podcast. 👉 BB2B Website 👉 LinkedIn 👉 Breaking B2B podcast (top 2.5% b2b marketing show) 👉 Daily newsletter (unlock 4 weird b2b gifts instantly) If you like this content, subscribe to the channel!======================🔥 Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting🔗 breakingb2b.com======================✅ *Subscribe to Sam's Youtube Channel*🔗 YouTube💙 *Follow Sam on LinkedIn*🔗 LinkedIn🎧 *Breaking B2B - B2B Marketing & Demand Generation Podcast*🔗 BreakingB2B Podcast📧 *Try Sam's B2B marketing tips daily newsletter*🔗Breaking B2B Newsletter======================