Why AI Strategies Fail, and How to Fix Yours

The week between Christmas and New Year is the most underrated window to pay down Salesforce technical debt. Fewer meetings. Quieter inbox. Bigger impact. In this episode, Andy (Andre van Kampen) and I share 7 focused clean-ups that de-risk your org and set you up for a faster 2025.You’ll learn:The silent killers of mature Salesforce orgs, and how to spot them quickly.Why redesigning in Flow beats “lift-and-shift” every time.A permissioning sweep that closes more gaps than any shiny tool.A one-pager to brief your execs on debt without the jargon.

What happens when a marketing leader gives his team permission to fail and actually celebrates it?In this episode of the Salesforce Posse Podcast, we sit down with Jon Dytor, Head of Digital Marketing at Close Brothers Asset Finance, who has quietly built one of the most data-driven, fearless marketing cultures in financial services.Jon reveals how he connected Salesforce, Account Engagement and CRM Analytics to track every click from campaign to conversion, transforming marketing from a cost centre into a growth engine. But more importantly, he’s built a culture where experimentation is mandatory, where “failure” isn’t a dirty word, it’s how innovation happens.We dive deep into:✅ The fail-fast mindset that fuels Jon’s marketing team✅ How Close Brothers turned 9 websites into one Experience Cloud powerhouse✅ The dashboards and KPIs that finally united Marketing and Sales✅ Why AI in marketing is both overhyped and underused, and where it’s truly powerful✅ How to build psychological safety so your team can create, test and growThis is not another fluffy marketing conversation. It’s an honest, strategic look inside how great marketers think, experiment, and lead.If you’re in marketing, sales, or simply want to understand how to turn data and failure into success, this episode will change the way you see your campaigns forever.🎧 Listen now: and don’t forget to subscribe for more unfiltered conversations with the people shaping the future of Salesforce, AI, and digital marketing.#Salesforce #MarketingStrategy #DataDrivenMarketing #AI #SalesforcePossePodcast #JonDytor #MarketingLeadership #CloseBrothers #FailFast #DiaryOfACEOStyle

Most companies rush into AI pilots… and stall. Ronald Starreveld has spent 30+ years turning “good ideas” into enterprise-scale reality. In this candid chat we cover:* The ONE question to ask before any AI spend* Why industry-specific LLMs will change everythingHow to measure ROI when the goalposts keep movingStream on Spotify or watch right here. Hit 👍 if you learn something new!#AIstrategy #EnergyTransition #SalesforcePosse

🎧 Episode overviewJoin Francis Pindar and a powerhouse panel of Dreamin’ organisers: Louise Lockie, Kerry Townsend, Todd Halfpenny and Jade Hawken, as they pull back the curtain on community‑led Salesforce events such as London’s Calling, now heading into its 10th‑anniversary edition on 6 June 2025. Expect honest advice, behind‑the‑scenes stories and a few laughs along the way. ⏱ What you’ll learn00:00: Why community events beat corporate expos for real‑world learning02:30 : The “plushie” problem: how Dreamin’ vibes differ from World Tour hype05:45:  Content without the sales pitch: experts sharing hard‑won lessons13:20: Nine tracks, 60+ sessions: building Europe’s largest Salesforce conference19:40: First‑timer tips: networking, note‑taking and choosing sessions25:00: Planning London’s Calling 2025: pushing creative boundaries for year 1034:10: Can Dreamin’ events scale? Costs, sponsors and keeping tickets affordable47:00: Crafting stand‑out talks: moving beyond slide decks53:40:  How to start a Dreamin’ in your own region🔗 Useful links• Tickets: https://londonscalling.net• Podcast home & show notes: https://salesforceposse.com• Follow the panel on X/LinkedIn: @Radnip | @LouiseLockie | @KerryTownsend | @ToddHalfpenny | @JadeHawken• Episode sponsor: Nintex DocGen; code‑free document generation for Salesforce.💬 Join the conversationHave you attended a community event? Drop your biggest takeaway, or the Dreamin’ you’d love to see, down in the comments.👍 Like this video if you learned something new, subscribe for fortnightly Salesforce insights, and ring the bell so you never miss an episode.#Salesforce #LondonsCalling #CommunityEvents #Dreamin #SalesforceAdmin #SalesforceDev #SalesforceArchitect

Curious about how to succeed on the Salesforce AppExchange? 💡 In this episode, we dive deep with Igor Stuyver, the creator of PDF Butler, a groundbreaking app that's transformed document generation for businesses. From his humble beginnings as an architect to becoming a successful app creator, Igor shares the struggles, strategies, and lessons learned while building a successful app for the Salesforce ecosystem. 🔍 Discover how he tackled challenges like speed optimization, gaining trust from customers, and passing Salesforce's tough security review. He also spills the secrets on how to stand out in a crowded market, innovate on existing ideas, and find the perfect moment to take the entrepreneurial leap. 💥 Whether you're a Salesforce professional, aspiring app creator, or just curious about the behind-the-scenes of app development, this conversation is packed with actionable insights. Don't miss out! Visit www.SalesforcePosse.com to learn more

In this episode of The Salesforce Posse Podcast, host Francis Pindar sits down with Shane Smyth, CTO of Saltbox and Salesforce B2B Commerce expert. Shane shares his fascinating journey into the Salesforce ecosystem, starting back in the days of ExactTarget, and dives deep into the world of B2B Commerce. From the evolution of Salesforce Commerce Cloud to practical tips for creating successful storefronts, this conversation is packed with valuable insights. Key topics include: The history and differences between Salesforce B2B and B2C Commerce Best practices for storefront design and platform integration Navigating product pricing, order fulfilment, and checkout complexities Future trends in B2B Commerce and the impact of Salesforce innovations like Hyperforce and Data Cloud Whether you're a seasoned Salesforce professional or new to B2B Commerce, Shane’s advice and experience will provide actionable insights to help you elevate your digital commerce strategy. Don't miss this knowledge-packed episode! You can find Shane on LinkedIn and YouTube! 00:00 Introduction to the Podcast 00:15 Meet Shane Smith: B2B Commerce Expert 01:56 Shane's Journey into Salesforce 04:21 Understanding Salesforce B2B Commerce 06:00 Differences Between B2B and B2C Commerce 10:28 Building a Successful B2B Storefront 16:08 Challenges in B2B Commerce 25:26 Future Trends in Salesforce B2B Commerce 30:43 Getting Started with B2B Commerce 39:39 Final Thoughts and Advice 42:09 Closing Remarks You can find Shane on LinkedIn and YouTube! 🔔 Subscribe for more episodes on Salesforce best practices and industry insights!

In this episode of the Salesforce Posse podcast, host Francis Pindar sits down with Ian Gotts, founder and CEO of Elements.cloud, for an eye-opening conversation that every Salesforce professional needs to hear. Ian takes us on a journey from his early days as one of Salesforce’s first customers to the cutting-edge innovations in Data Cloud that are shaping the platform's future. Curious about how Salesforce is evolving to handle the massive amounts of data that drive today’s business decisions? Want to know how Data Cloud can finally deliver on the promise of Customer 360? Ian doesn’t just talk theory—he shares practical insights and real-world examples that can help you navigate this complex landscape. From understanding the critical importance of planning and data strategy to avoiding costly pitfalls, this episode is packed with advice that could make or break your next Salesforce project. But that’s not all. Ian and Francis dig into why the days of being a Salesforce generalist are over and why specialising in areas like data and AI is the key to future-proofing your career. They discuss the challenges of implementing Data Cloud, the hidden opportunities it presents, and why getting your hands dirty with this technology could be the smartest move you can make this year. Whether you are just starting your Salesforce journey or looking to deepen your expertise, this episode will inspire you to think differently about your career and the technology shaping our world. Don’t miss out—tune in and get ahead in the rapidly evolving Salesforce ecosystem.

Step into the forefront of Salesforce innovation in this captivating episode of the Salesforce Posse podcast. Recorded at the heart of London’s Calling, this episode features host Francis Pindar in conversation with Salesforce experts Vanessa Grant and Adam Olshansky, exploring the architectural advancements and strategic insights driving Salesforce's next era. Amid the vibrant atmosphere of London's premier Salesforce event, this episode unravels the journey from traditional Salesforce roles to the cutting-edge realms of AI and architecture. Vanessa, with her extensive consulting experience, and Adam, hailing from his technical architect role at Google, shed light on the evolving Salesforce landscape, highlighting the critical role of business analysis and the transformative power of AI. "Architecting Success" offers a deep dive into the pivotal shifts and emerging trends in the Salesforce ecosystem, providing listeners with a roadmap to navigating and excelling in this dynamic environment. The podcast not only charts the technical evolution of Salesforce but also captures the personal growth stories and professional insights of those leading the charge. Tune in to "Architecting Success" for an insider’s perspective on the next generation of Salesforce development, the strategic importance of business analysis, and the innovative integration of AI. This episode is a must-listen for anyone eager to grasp the future directions of Salesforce, from seasoned architects to newcomers aspiring to shape the next wave of success in the Salesforce community. Join us on this journey at London's Calling and be part of the conversation defining Salesforce's next era.

In this episode of the Salesforce Posse podcast, host Francis Pender engages with Vanessa Grant, a Los Angeles-based business analyst and consultant with over 13 years in the Salesforce ecosystem. Vanessa discusses the critical role of quality business analysis in Salesforce projects, sharing insights from her experience and emphasizing the importance of effective stakeholder management. Ideal for Salesforce professionals seeking to enhance their BA skills or understand its impact, this episode is packed with valuable advice and fun anecdotes from Vanessa's career journey. What you will learn What is a Salesforce Business Analyst? Why developing strong business analysis skills is crucial for Salesforce admins and developers. The significance of quality business analysis in Salesforce projects. Vanessa Grant's journey from music to Salesforce and her approach to business analysis. Strategies for managing complex stakeholder relationships effectively. The challenges business analysts face in the Salesforce ecosystem and how to overcome them.

Welcome to another episode of the Salesforce Posse Podcast! In this episode, we're diving deep into the fascinating intersection of Salesforce and the nonprofit sector. Our special guest is Lawrence Newcombe, a Lead Technical Architect and Certified Technical Architect (CTA) at giveclarity.org. With years of experience in the charity and nonprofit sectors, Lawrence is the go-to expert on how Salesforce architecture is being leveraged to bring about positive change. What You'll Learn: Getting Started: Lawrence shares his journey of how he entered the nonprofit world and the role Salesforce played in that evolution. Salesforce and Nonprofits: Discover the primary reasons why nonprofits and charities are adopting Salesforce for essential tasks like fundraising and program management. Implementation Nuances: Learn about the distinct strategies employed when implementing Salesforce in small vs large nonprofit organisations. Career Tips: Hear Lawrence's advice for anyone looking to gain experience and build a career working with Salesforce in the nonprofit sector. Challenges: Understand the hurdles nonprofits face, including the difficulties in recruiting the right talent for Salesforce roles. Future Outlook: Get a glimpse into what’s on the horizon for Salesforce’s Nonprofit Cloud and how data analytics and artificial intelligence might shape the future. If you're interested in the Salesforce ecosystem, particularly in a nonprofit or charity setting, then this episode will offer a wealth of knowledge and insights. Don't miss out! Tune in to enrich your understanding of how Salesforce is not just a CRM but a powerful architecture that can drive change and impact in the nonprofit and charity sectors.