Round Table China podkast

Is trying the new buying?

0:00
28:11
Do tyłu o 15 sekund
Do przodu o 15 sekund
What if the newest trend in shopping isn't buying, but trying? Free tastes, test drives, and no-questions-asked returns are reshaping malls into showrooms for a growing trial economy. For consumers, the risk feels almost nonexistent. For brands, trust becomes the currency. But when does trying stop functioning as a preview and start replacing purchase altogether? And what happens when the free samples run out? On the show: Steve, Yushun & Yushan.

Więcej odcinków z kanału "Round Table China"