Disruptors podkast

The One Hire Every Real Estate Business Needs Right Now

26.09.2026
0:00
1:22:43
Do tyłu o 15 sekund
Do przodu o 15 sekund
Our AI That Calls And Books Appointments: https://objectionproofselling.com/ai-sales-agent-yt Maximize Your Tax Returns And Get Clarity On Your Financials With Our Tax Guys https://beccfo.com/ (Hesel Media): https://heselmedia.com (Remote Latinos): https://remotelatinos.com BONUS GET 10% OFF ON INVESTORLIFT Use promo code DISRUPTORS. https://get.investorlift.com/disruptors/ WANT TO BE A 100 MILLIONAIRE OR ARE ONE? Click here: https://objectionproofselling.com/millionaire Esteban Andrade flew in from Miami to sit down with Steve Trang on the Disruptors Podcast to share the one hire he says every real estate business needs right now — an AI specialist from Latin America at $2,000 to $2,500 a month who does not replace your team but makes every single person on it dramatically more productive. Esteban is a Colombian immigrant who transitioned from automotive engineering at Fiat Chrysler to building two companies from Miami — Hesel Media, a marketing and SEO agency serving real estate investors and home service businesses, and Remote Latinos, a staffing platform that has placed over 4,000 Latin American professionals inside US businesses in the last three and a half years and doubled in revenue in the last nine months. In this episode Esteban breaks down why the majority of real estate businesses are completely unaware of how to use AI in any meaningful way, why retraining your existing employees on AI almost never works because they lack the technical foundation to implement it, why the AI specialist hire is different from a regular VA or developer because they can coach your team on AI tools, build custom automations and dashboards from scratch and do the operational work simultaneously, how his own content person now delivers work three times faster because his AI specialist built her a custom tool, and why five years of running his business on spreadsheets ended the moment he made this one hire. Esteban and Steve cover why paid leads are a short term rental and brand plus organic SEO is the long term asset most wholesalers are ignoring entirely, how Remote Latinos now generates 17,000 organic website visits per month almost entirely from SEO built by one specialist hire three and a half years ago, why the biggest real estate operators in local markets — like Sell to Bobby in Miami doing north of ten million a year — are winning because of brand omnipresence not just ad spend, how Esteban grew his agency to $150,000 a month in 2021 spending only $6,000 to $7,000 a month on Facebook ads with a $50 cost per appointment and why those economics no longer exist, why ChatGPT is now sending motivated sellers to real estate businesses that have built the right content and brand presence online, and why the businesses that are going to thrive in any market condition are the ones that build assets rather than rent leads every single month. Follow Esteban Andrade Website (Hesel Media): https://heselmedia.com Website (Remote Latinos): https://remotelatinos.com

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