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Jeff Charlton built a $31 million business out of his basement with nothing but a credit card, grit, and relentless follow-up. In this episode, he reveals how he scaled from $4 million to $31 million in six years using timeless marketing, old-school sales persistence, and a people-first culture that keeps his company thriving. You’ll hear how he went from handwriting CRM notes on index cards to running one of the largest direct mail and print marketing firms serving top real estate investors across America.
Jeff breaks down the exact strategies that fueled his growth from mastering cold calls to acquiring 26 companies, building affiliate networks, and never cutting marketing even in tough times. He explains why most entrepreneurs fail to scale, how to create consistent lead flow through direct mail and branding, and how building trust and accountability transformed his team into a growth engine.
Whether you’re scaling a small business, leading a sales team, or building your own marketing company, this episode is a blueprint for sustainable growth. Learn the systems Jeff used to dominate an old-school industry, leverage relationships for massive expansion, and build a $31M empire all while keeping integrity and culture at the core.
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