Messaging, Wellness & PT’s Trillion-Dollar Opportunity

What if you never had to "recruit" again? In this episode of PT Pintcast, Will Humphreys shares how physical therapy clinic owners can build teams through connection, vision, and emotion — not just job postings. You’ll learn how to write job ads that feel like love letters, how to use intentional friction to filter out bad fits, and why creating safety is your most powerful leadership tool.About the Guest:Will Humphreys is a PT, entrepreneur, author, and founder of Freedom Through Profits, where he helps practice owners grow profitable businesses they love. He previously built and exited a successful clinic group and now teaches others how to scale with systems, purpose, and heart.Will's Ultimate PT OT SLP Summit: https://www.summit.virtualrockstar.com/What You’ll Learn:Why hiring isn’t a numbers game — it’s a connection gameThe neuroscience of storytelling in businessHow to lead with authenticity and build loyaltyTools to create an emotional brand that stands out in PTLinks + Mentions:???? Will Humphreys on YouTube: https://www.youtube.com/@willhumphreys???? Reach out to Will: https://freedomthroughprofits.com???? More from PT Pintcast: https://www.ptpintcast.com???? Get Will’s Free Hiring Email Template: https://freedomthroughprofits.com/hiring-letter???? Book Mention: Start With Why by Simon Sinek

Today’s PT Breakfast Club serves up fake ads and real strategy.From a podcast started with $80 and a mic in a PT school bedroom — we now outrank million-dollar marketing departments. Why? Consistency. Vision. Showing up.In this episode:???? How to rethink continuing ed as a Combine model???? Why your CEU program should just partner with MedBridge???? Red Bull isn’t an energy drink brand — and neither are you???? The McDonald's SMS review tactic that clinics should steal???? Fake ads with real lessons — CordyCluck™ & CPTGPT™This one hits hard, gets weird, and ends on a chicken.

This episode goes deep with Logan from Blue Rose Physical Therapy and Blue Rose Running on why ROI should stand for Return on Impact, not investment.We break down the truth about running injuries, the psychology behind pain, and why trust is the #1 clinical skill PT school barely teaches.Plus — our segment “Run It or Rethink It,” where we tackle stretching, shoe mileage, gait analysis, and more.

PTs talk about business education like it’s Bigfoot — everyone says it exists, nobody has actually seen it. So Jimmy McKay and David Fathalikhani decided to stop waiting for someone else to build it.In this episode, they break down the creation of the first crowd-sourced, free MBA-style curriculum for physical therapists, launching January 1, 2026.You’ll hear:How one LinkedIn post attracted dozens of volunteer instructorsWhy PTs struggle with business (fear, uncertainty, no roadmap)How the year-long curriculum is structured (monthly themes + weekly micro-lessons)Why finance, operations, leadership, culture, law, and real estate must be part of PT educationWhat PTs can finally learn that DPT programs never had time to teachHow the entire project stays free and open to the professionWhether you’re launching a cash practice, growing a clinic, or just want to understand the business of healthcare, this is the foundation for everything that comes next.

Jimmy, Tony, and Dave dive into the real business of being a creator in healthcare. From product video rates to licensing fees, unfiltered insight flows in this wide-ranging conversation built to empower clinicians to price fairly, think like entrepreneurs, and show up with confidence.???? Topics Covered:How Tony Maritato monetizes product videos ethicallyPricing structures: "good, fast, cheap — pick two"The psychology of perceived value in clinical and content workLive selling, platform reach, and licensing rightsBuilding systems to automate brand outreach repliesWhy PTs are primed to succeed in the creator economyReal examples from their own businesses and side hustles????️ Hosts & Guests:Jimmy McKay, PT, DPT — LinkedIn | PTPintcast.comTony Maritato — Learn Medicare Billing YouTubeDave Kittle — The Dave Kittle Show YouTube???? Subscribe & Follow???? Apple Podcasts???? Spotify???? YouTube???? Instagram???? Twitter/X???? Website

This was supposed to be PT Book Club.Instead, Jimmy and The ED DPT rebuilt healthcare from scratch.In this episode:Why adult hospitals feel terribleWhy kids’ hospitals feel amazingHow Man Cave Health gets thousands of men screenedThe power of designing for humans, not checklistsWhy PT events need new names (no more “conclaves”)The case for Mega TicketsCommunicating your value without feeling grossOne of the best tangent episodes we’ve ever had.????️ Guest: Rebekah Griffith, The ED DPThttps://theeddpt.com/

The “Best Fake PT on LinkedIn” is back.Hunter McWhorter joins us to talk messaging, longevity, branding, wellness, collaboration, and why PTs are standing in front of a trillion-dollar wave without a surfboard.You’ll hear:• Why gyms are quietly eating PT’s lunch• What Farmer’s Dog can teach PTs about messaging• Why clear communication = survival in 2026• Why PT desperately needs more outsiders• Supplements, stigma & hot takes• Collaboration > competitionPlus:Sponsor shoutouts from Brooks IHL (Residencies/Fellowships) and Empower EMR, and a PSA for Team Gleason.Share with a colleague who needs better messaging in their life.

Guest: Jason CraigOrganization: Global Community Health VolunteersJason shares his 15-year journey running interdisciplinary global health trips for physical therapy, pre-med, and nursing students. From the first trip to Costa Rica shot on a camcorder, to this year's 26-student PT cohort in Guatemala, this episode is about impact, storytelling, and what it really means to serve communities abroad — and why students (and donors) keep coming back.Topics Covered:The birth of Global Community Health VolunteersHow service trips are structured and fundedAdvice for students who want to goFundraising lessons learned (ditch the bake sales)Why content matters — and how to tell stories that stickSupport the Mission: → Donate via Zeffy (no fees) → Follow Jason Craig for updates and stories → Reach out if your organization wants to get involvedSubscribe to PT Pintcast: Apple | Spotify | YouTube

Episode Summary:The physical therapy profession is facing a perfect storm: DOE loan limitations, rising automation, and an identity vacuum. In this episode, Jimmy McKay and guests pull no punches, calling out broken models and offering an inspired, action-oriented vision for creators, clinicians, and associations alike.Whether you’re running a clinic, building a brand, or looking for more meaning — this is your reminder: you are not just a biller. You are a builder.Takeaways:Loan caps ≠ death sentence. They might be the wakeup call PT needed.Creators are businesses now — and therapists can be both.Why risk reversal and "results in advance" is the most powerful offer you can make.How to build a $12K content machine in a single day.“People don’t buy because they’re afraid to fail again.” How to flip that.Shoutouts:Will Boyd, Dana, David Rouen, Drew (the A+ shooter ????), and every creator thinking bigger than a 9-5.

If you’ve ever wondered whether you’re making the right financial moves as a clinician, this episode is your playbook.Will Butler, PT turned financial advisor, breaks down the real-world money lessons every therapist wishes they learned in school—from disability insurance to income protection to keeping more of the money you work hard to earn.Will’s mission is simple: help clinicians build financial confidence so they can build better careers and better lives.In this episode, we cover:How football shaped Will’s approach to financial planningWhat every clinician must know about disability insuranceKey financial tools that protect your income and reduce stressWhy financial literacy matters for every adult (and especially PTs)Why this conversation matters:You can replace a job. You can replace money.You can’t replace time.Smart financial decisions buy back your freedom.Follow:@disappointingaffirmations — Dave Tarnowski’s satirical mental-health insightsDeep Dive:Graham Stephan’s YouTube channel for approachable personal finance content“When you engage a professional, respond to the professional—even if you’re uncomfortable with the feedback you might receive.” — Will Butler