AI WON'T replace you, but PMMs who use it MIGHT with Susanna Bogardus, Workday

In this episode, we sit down with Kristen Brooks, Senior Director of Product Marketing at Octane, as she shares her inspiring career journey – from her early days in partner marketing at Cisco to leading enterprise strategy and demand gen alignment.

In this episode, Susanna Bogardus, Principal PMM at Workday, shares her path from account management to product marketing – and how AI tools like GPT-3 are reshaping how we work.She dives into building trust in AI, using tech to support (not replace) human roles, and why customer support is a goldmine for insights. Susanna also shares top advice for aspiring PMMs: hone your soft skills and know your customer.

In this episode, our host, Sid Khaitan, spoke with Steffi Li, Head of Product Marketing, about her path from advertising to building a career in technical B2B product marketing. She shares how a research background shaped her PMM instincts, what it’s like breaking into the field without a technical degree, and why domain knowledge and foundational processes matter – especially in early-stage startups.

In this episode, Sid talks with Michael Robin Hansen, Senior Product Marketing Manager at Thomson Reuters, about her unexpected journey from culinary school to product marketing. Michael shares how lessons from the kitchen help her manage product launches, her experience navigating layoffs, and what it takes to build a high-impact PMM team.They also cover how to break into product marketing without a technical background, the importance of curiosity and continuous learning, and why flexibility is key in fast-moving industries.Whether you're in marketing, pivoting careers, or just love a good origin story – this one’s for you.Read Michael’s PMA article here.

Laura Kaminski, Head of Product Marketing at iTrade Network, shares her journey from graphic design to leading product marketing. She dives into how AI, customer insights, and tiger teams are transforming how tech companies align strategy and drive results. A must-listen for anyone in product, marketing, or tech leadership.

In this episode, our host, Sid Khaitan, spoke with Steffi Li, Head of Product Marketing, about her path from advertising to building a career in technical B2B product marketing. She shares how a research background shaped her PMM instincts, what it’s like breaking into the field without a technical degree, and why domain knowledge and foundational processes matter – especially in early-stage startups.

In this episode of Product Marketing Life, host Collin Mayjack sits down with Jeff Hardison, the VP of Product Marketing at Calendly. They dive deep into Jeff's perspective on the evolution of product marketing, from its origins in consumer brands to its current state in the tech industry.

In this episode of Product Marketing Life, host Collin Mayjack sits down with Jonathan Pipek, a seasoned product marketing consultant, to dive deep into the world of startup product marketing. Jonathan shares his insights on the importance of getting the fundamentals right before investing in big marketing campaigns. He emphasizes the need for startups to focus on building a strong foundation around their ICP, positioning, messaging, and go-to-market strategy before attempting to scale through advertising or other channels.

In this episode of the Product Marketing Life podcast, Collin Mayjack sits down with Matt Hodges, the Head of Product Marketing at Equals. Matt shares his impressive product marketing journey, from his early days at Atlassian to his experiences at high-growth companies like Intercom and Loom.Throughout the conversation, Matt provides valuable insights into building pricing models, navigating product naming decisions, and the challenges of scaling a product marketing function. He also reflects on the importance of understanding your target audience and being willing to adapt as the market evolves.

In this episode of the Product Marketing Life podcast, host Collin Mayjack sits down with Allison Rona, a Director of Product Marketing and PMA ambassador. Allison shares her firsthand experience launching a free trial at a sales-led organization, providing valuable insights into the complexities and challenges involved.