Why privacy-first advertising is reshaping media strategy

In this episode of Privacy by Design, Lisa MacLeod speaks with Richard Reeves, Managing Director of the Association of Online Publishers, and Matt McIntyre, Senior Vice President of Product Strategy for Activation at GroupM, about how to prepare for future changes in the privacy-conscious advertising ecosystem. They explore how publishers and advertisers are balancing personalisation with privacy by leveraging AI-driven advertising, first-party data strategies and Privacy Sandbox technologies. Hosted on Acast. See acast.com/privacy for more information.

In this episode of Privacy by Design, Lisa MacLeod speaks with Mayara Souza, Head of Product and Audience at Diários Associados, about their journey towards a world that doesn't rely on third-party cookies. Learn how the Privacy Sandbox Analysis Tool became their "digital detective," helping them audit cookie usage, simulate user experiences, and prepare for the decline of third-party cookies. Hosted on Acast. See acast.com/privacy for more information.

In this episode of Privacy by Design, Aled John speaks with Dr. Jonathan Roberts, Chief Innovation Officer at Dotdash Meredith, about the future of advertising in a privacy-first world. The conversation dives deep into Dotdash Meredith's real-world testing and insights from the Privacy Sandbox, showcasing how publishers can adapt beyond third-party cookies. Dr. Roberts discusses the limitations of traditional targeting and emphasises the power of first-party data. He also highlights how Dotdash Meredith's D/Cipher technology complements their Privacy Sandbox efforts, providing a sustainable, intent-based advertising solution. Hosted on Acast. See acast.com/privacy for more information.

In this episode of Privacy by Design, Lisa MacLeod welcomes Aislinn Ryan, Global Head of Supply Platforms and Strategy at NextRoll, to dive deep into the Protected Audience and Attribution Reporting APIs and their transformative impact on digital advertising. Aislinn explains how these groundbreaking APIs enable the creation of audience segments and support ad measurement while safeguarding individual user data. Learn the key differences between traditional methods and privacy-first approaches, along with actionable strategies and best practices for publishers looking to adopt these new technologies. Hosted on Acast. See acast.com/privacy for more information.

In the first episode of Privacy by Design, Lisa MacLeod speaks to Rob Beeler, founder of Beeler.Tech. Lisa and Rob discuss the importance of building close relationships with digital audiences and how the Privacy Sandbox is providing tools to help publishers maintain their brand values without the need for third-party cookies. They also discuss the importance of partnering with ad tech providers to discover and advance solutions thatcan help bridge the gap between publishers and audiences looking to engage further with online content. Hosted on Acast. See acast.com/privacy for more information.