
You can have the numbers completely right and still make the wrong decision.
Leon Morales built an entire company around that premise. He's President and Chief Energy Officer at DNA Behavior International, the world's only Behavior and Money Insights Company, and a proud Air Force veteran who spent 17 years in corporate leadership at Cox Communications before any of this.
His core message is blunt: people before numbers.
On this episode of Prepare4Growth: Still Human, we ask him what that actually means in practice.... how hidden behavioral issues quietly wreck high-stakes decisions, what real psychological safety looks like versus the poster-on-the-wall version, and whether handing more decisions to AI and dashboards makes behavioral visibility more essential or easier to ignore.
This is a conversation for anyone who's ever watched a decision go wrong with all the right numbers on the table.
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