EPISODE 231- Viral Is Nothing Without Value: 500 Global's Mareme Dieng on Smart Startup Marketing

Shubho Mukherjee, VP and Global Head of Sustainability at Nokia, shares key insights on the company's approach to digital transformation and environmental impact at Mobile World Congress. While acknowledging that the ICT industry contributes approximately 2% of global emissions, Mukherjee emphasizes the far greater potential of technology's "handprint impact" - how digital solutions can fundamentally transform traditionally physical industries.Watch the full episode here 👉 http://bit.ly/40qt74K

Mareme Dieng is a Partner at 500 Global and a Forbes Afrique 30 Under 30 honoree, known for her dynamic contributions to innovation, entrepreneurship, and global education. With a background spanning multiple continents, she has led international partnerships at Draper University, developed innovation programs in France and Africa, and was a program manager and hackathon leader for global tech initiatives.On The Menu:1. Cultural differences shaping entrepreneurship across Africa, Europe, US.2. Entrepreneurship by necessity vs entrepreneurship by choice.3. How global models adapt to local market needs.4. Smart budget allocation for early-stage startup marketing.5. Social media content quality versus distribution spending.6. Health tech and mobility sector transformation potential.Click here for a free trial: https://bit.ly/495qC9UFollow us on social media to hear from us more -Facebook- https://bit.ly/3ZYLiewInstagram- https://bit.ly/3UsdrtfLinkedin- https://bit.ly/43pdmdUTwitter- https://bit.ly/43qPvKXPinterest- https://bit.ly/3KOOa9uHappy creating!#MaremeDieng #500Global #Outgrow #SmartStartups #Marketing #ViralMarketing #MarketerOfTheMonth #Podcastoftheday #Marketingpodcast

Don McGuire's approach to audience negotiation focuses on finding the sweet spot between your message and what your audience actually wants to hear. As Qualcomm's CMO, he demonstrates how successful marketing isn't about pushing your agenda—it's about negotiating a mutual understanding where your brand goals align with audience needs. This involves reading audience signals, adapting your communication style, and finding compromise points that create genuine connection. Rather than one-way broadcasting, McGuire advocates for a negotiation mindset where you give your audience value in exchange for their attention and engagement. The key is treating every audience interaction as a strategic negotiation where both sides win—you get reach and resonance, they get relevance and value.Watch the full episode here👉 https://bit.ly/44zqeRE

Eric Tak has headed the ECB’s Product Proposition Division of the Directorate Digital Euro since June 2024. He is responsible for managing the design and refinement of the digital euro product proposition, including the distribution model via payment service providers, and liaising closely with internal and external stakeholders.On The Menu:1. Preserving cash benefits while enabling remote digital transactions.2. Offline payment functionality using token-based NFC technology solutions.3. Consumer adoption incentives beyond the current payment method satisfaction.4. Non-programmable money approach despite social media speculation buzz.5. Stablecoin differences, central bank backing versus private money.6. Innovation competition strategy, the private sector is building on the ECB platform.7. European payment sovereignty and universal accessibility mission goals.Click here for a free trial: https://bit.ly/495qC9UFollow us on social media to hear from us more -Facebook- https://bit.ly/3ZYLiewInstagram- https://bit.ly/3UsdrtfLinkedin- https://bit.ly/43pdmdUTwitter- https://bit.ly/43qPvKXPinterest- https://bit.ly/3KOOa9uHappy creating!#EricTikka #ECB #Outgrow #Wallets #Marketing #EuropeanCentralBank #MarketerOfTheMonth #Podcastoftheday #Marketingpodcast

Rolandas Juteika is the CEO & Chairman of the Board at Revolut Securities Europe and Head of Wealth and Trading at Revolut. He has led the company’s business strategy, risk management, and compliance, driving its rapid growth in the EEA. He is also a board member of the Lietuvos Finansų Maklerių Asociacija, contributing to financial brokerage governance in Lithuania.On The Menu:1. AI’s role in revolutionizing digital investing experiences.2. Asset tokenization and its future potential in finance.3. Balancing innovation with regulatory compliance in fintech.4. Traditional banks vs fintech: adapting to survive.5. Growing Gen Z interest in ESG investing.6. Rise of hyper-personalization in digital financial services.7. Challenges in merging asset classes on a single platform.Click here for a free trial: https://bit.ly/495qC9UFollow us on social media to hear from us more -Facebook- https://bit.ly/3ZYLiewInstagram- https://bit.ly/3UsdrtfLinkedin- https://bit.ly/43pdmdUTwitter- https://bit.ly/43qPvKXPinterest- https://bit.ly/3KOOa9uHappy creating!#RolandasJuteika #Revolut #Outgrow #Trading #Marketing #FutureWealth #Wealth #MarketerOfTheMonth #Podcastoftheday #Marketingpodcast

Dr. Richard James Burgess is the President and CEO of the American Association of Independent Music (A2IM), with a distinguished career in the music industry. A celebrated producer, author, and musician, he has worked with major labels and independent artists, producing gold and platinum albums.On The Menu:1. Creating platforms to unite isolated music entrepreneurs and professionals.2. Spreading best practices and insights via panels, roundtables, and conferences.3. Encouraging cost-effective, community-driven marketing over big-budget campaigns.4. Acknowledging AI’s creative potential despite controversy and uncertainty.5. What independent artists and labels can learn from startup methodology.6. Assessing the potential of NFTs and decentralized tech in artist monetization.Click here for a free trial: https://bit.ly/495qC9UFollow us on social media to hear from us more -Facebook- https://bit.ly/3ZYLiewInstagram- https://bit.ly/3UsdrtfLinkedin- https://bit.ly/43pdmdUTwitter- https://bit.ly/43qPvKXPinterest- https://bit.ly/3KOOa9uHappy creating!#RichardBurgess #A2IM #Outgrow #Music #Marketing #AI #NFT #MarketerOfTheMonth #Podcastoftheday #Marketingpodcast

Jennifer Quigley-Jones is the CEO of Digital Voices, an award-winning Influencer Marketing agency she founded in 2017 with just a £500 personal investment. She is passionate about empowering the next wave of entrepreneurs and frequently speaks at international events like TEDx, SXSW, and Web Summit.On The Menu:1. Define and track ROAS and CAC metrics each quarter.2. Act as a strategic partner, not just a service provider.3. Leverage YouTube for stronger ROI over Instagram stories.4. Maintain brand approval rights and content licensing in influencer deals.5. Integrate influencer campaigns with CRO, microsites, and analytics.6. Recognize lost credit when consumers act outside tracked funnels.Click here for a free trial: https://bit.ly/495qC9UFollow us on social media to hear from us more -Facebook- https://bit.ly/3ZYLiewInstagram- https://bit.ly/3UsdrtfLinkedin- https://bit.ly/43pdmdUTwitter- https://bit.ly/43qPvKXPinterest- https://bit.ly/3KOOa9uHappy creating!#JenniferQuigley #DigitalVoices #Outgrow #SocialMedia #InfluencerMarketing #ROI #MarketerOfTheMonth #Podcastoftheday #Marketingpodcast

Jaime Marconette is the VP of Music Insights & Industry Relations at Luminate, the data company behind the Billboard charts. With a background in digital strategy and data-driven artist marketing, he previously led digital strategy at Sony Music Nashville. His expertise spans music insights, industry relations, and progressive marketing strategies.On The Menu:1. How data-driven decisions shape marketing, touring, and fan engagement.2. Building background through major label digital strategy and independent artist services.3. Identifying optimal social platforms for targeted promotional efforts.4. Tailoring communications to diverse audiences across Instagram, TikTok, Snapchat, etc.5. The impact of AI on music marketing, data analysis, and industry operations.6. Addressing complex issues around AI-generated content revenue allocation.7. How technology, AI, and digital tools will shape the next phase of music marketing.Click here for a free trial: https://bit.ly/495qC9UFollow us on social media to hear from us more -Facebook- https://bit.ly/3ZYLiewInstagram- https://bit.ly/3UsdrtfLinkedin- https://bit.ly/43pdmdUTwitter- https://bit.ly/43qPvKXPinterest- https://bit.ly/3KOOa9uHappy creating!#JaimeMarconette #Luminate #Outgrow #SocialMedia #Marketing #Data #MarketerOfTheMonth #Podcastoftheday #Marketingpodcast

Rose Wang is the COO of Bluesky Social, bringing a wealth of experience in tech, entrepreneurship, and sustainability. Previously, she was Head of Customer Experience at AI platform Forethought and the CEO/co-founder of Chirps, a sustainable cricket protein food company. On The Menu:1. Builds a new social web where no single entity controls content decisions.2. Ensures seamless user experience despite rapid expansion through robust infrastructure.3. Implements proactive moderation tools to enhance online security.4. Uses content filtering and unique post-quoting mechanisms to reduce toxicity.5. Encourages organic social interactions instead of algorithm-driven echo chambers.6. Focuses on user experience over advertiser demands, reshaping the digital landscape.Click here for a free trial: https://bit.ly/495qC9UFollow us on social media to hear from us more -Facebook- https://bit.ly/3ZYLiewInstagram- https://bit.ly/3UsdrtfLinkedin- https://bit.ly/43pdmdUTwitter- https://bit.ly/43qPvKXPinterest- https://bit.ly/3KOOa9uHappy creating!#RoseWang #BlueSky #Outgrow #SocialMedia #Marketing #Digitization #MarketerOfTheMonth #Podcastoftheday #Marketingpodcast

Kasia Jablonska is the Director of Digital and OnDemand at BBC Studios Ltd, overseeing product development, content strategy, and curation for B2B2C/B2C players and FAST (Free Ad-Supported Streaming Television) channels across EMEA. With executive-level expertise in commercial strategies, business development, and digital monetization, she has driven multimillion-dollar revenues and strategic partnerships at leading media companies, including Endemol Shine, NBCU, and Scripps. On The Menu: 1. Using data-driven insights for content and audience decisions. 2. Adapting content to regional audience preferences for higher success. 3. Innovative ad formats attract smaller advertisers. 4. Integration with existing broadcaster models for sustainable growth. 5. Optimizing workflows with technology, processes, and collaboration. 6. Reintroducing older content to new audiences at lower costs. Click here for a free trial: https://bit.ly/495qC9U Follow us on social media to hear from us more - Facebook- https://bit.ly/3ZYLiew Instagram- https://bit.ly/3Usdrtf Linkedin- https://bit.ly/43pdmdU Twitter- https://bit.ly/43qPvKX Pinterest- https://bit.ly/3KOOa9u Happy creating! #KasiaJablonska #BBC #Outgrow #FASTMareting #Marketing #Digitization #MarketerOfTheMonth #Podcastoftheday #Marketingpodcast