Why "Composability" is the Key to Designing the Modern Tech Stack with HubSpot's Scott Brinker

It’s not often someone builds something so high-functioning that it’s worthy of an entire book, but the guests on this episode accomplished exactly that.Hillary Carpio and Travis Henry from Snowflake, the cloud data platform, are the authors of Busting Silos, which details how Snowflake unites sales and marketing to win its best customers. Uniting Sales and Marketing is a claim made by many, accomplished by few. But these two might’ve pulled it off.In our conversation, they teach me the right and wrong questions to be asking when it comes to attribution, we talk about how Snowflake is set up to empower people to make decisions, and how their ABM/SDR partnership 2-4x’d the meeting rate at the company.Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on LinkedIn or subscribe to our YouTube channel. You can also find Hillary and Travis's book here.Want to work with Sean? Reach out to him and the team at BeaconGTM to help with GTM execution at your company.

Kevin Knieriem, President of Strategic GTM at Clari, wrote, "The sales forecasting process is so much more than just calling a number. It represents the entire operating rhythm of the whole company."On today’s episode, we’re going deep into forecasting, specifically how Operators can contribute to the forecasting motion at their companies. And to do that, I’m bringing in two people who I know understand the ins and outs of forecasting because I built it alongside them: Paul Shea and Chris Lowry. Paul and Chris were the architects of our Operations team’s forecasting model that regularly forecasted within 5% of actual results.In our conversation, we talk about the crawl-walk-run approach you can follow to building your own model at your company, the tough conversations between Sales and Ops when your forecasts are different, and ultimately, whether all of this work is actually worth it.Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on LinkedIn or subscribe to our YouTube channel.Want to work with Sean? Reach out to him and the team at BeaconGTM to help with GTM execution at your company.

It's Q1. All of your plans for the new year have been out for a while. You’re off and running in this new Fiscal Year. But how are things going? Were you able to help your company quickly switch from Planning Mode to Execution Mode? That’s what this episode is all about. And the person to help the rest of us more successfully make that transition is Michael Heilmann. Michael spent the last 8 years building out the both the Sales and Sales Operations teams at Demandbase, where he saw explosive growth and most recently served as their VP of Worldwide Sales Operations. Today, Mike has his own consulting business, ScaledRev.In our conversation, Mike and I talk about the combination of Instructions and Calculations in a go-to-market machine, how leadership can set the tone for your transition into Execution, and why you’ve been setting your pipeline goals vs. quota wrong all along.Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on LinkedIn or subscribe to our YouTube channel.Want to work with Sean? Reach out to him and the team at BeaconGTM to help with GTM execution at your company.

I’ve always marveled at the Operators at larger companies who are tasked with the breadth of challenges and responsibilities that come with a role at that scale. How do they do it? How do they keep all of the details of a larger business in their head?To find out, I sat down with Noah Marks, a serial Operations Executive with a resume that includes Udemy, WalkMe, Okta, and Salesforce. Noah has made a career of helping companies make the jump from growth Mode to scale Mode. Today, Noah is the SVP & Head of Commercial Strategy & Operations at Diligent, a leading governance, risk and compliance SaaS company with over 25,000 customers around the world.In our conversation, we talk about the bullwhip effect of small directional tweaks, the stepping stones of scalability, and why the underlying trait of Operators is creativity.Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on LinkedIn and Twitter @Seany_Biz, or subscribe to our YouTube channel.Want to work with Sean? Reach out to him and the team at Minot Light Consulting to help with GTM execution at your company.This episode is brought to you by the RevOps experts at Fullcast, the go-to-market cloud. Check out this new e-book collaboration between Sean and the Fullcast team: Mastering RevOps Careers: Insights from Practitioners. To learn more about them, visit fullcast.com and tell them Sean sent you!

On today’s episode, we’re going to explore the relationship between Ops and Enablement and whether, wait for it, Enablement should actually report into a RevOps leader instead of being its own function.To help guide us through that conversation, we’re joined by Carlos Nouche, VP at Visualize, the global leader in implementing the ValueSelling Framework. Carlos has been in the enterprise software industry for 25 years and for the past 16 years, he’s been helping Visualize’s customers maximize their sales effectiveness.In our conversation, we talk about how Enablement teams should be structured to focus on alignment and outcomes, how to make enablement changes that actually stick, and what approach he uses with his clients to drive 2.75x higher ACVs.Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on LinkedIn and Twitter @Seany_Biz, or subscribe to our YouTube channel.Want to work with Sean? Reach out to him and the team at Minot Light Consulting to help with GTM execution at your company.This episode is brought to you by the RevOps experts at Fullcast, the go-to-market cloud. Check out this new e-book collaboration between Sean and the Fullcast team: Mastering RevOps Careers: Insights from Practitioners. To learn more about them, visit fullcast.com and tell them Sean sent you!

I think earlier in my career, I just assumed that anybody with a "C" at the beginning of their title knew everything. They had all the answers. Of course, this is a preposterous thing to think, but that doesn’t mean that we don’t look to those C-level folks for answers to our questions. So how do the rest of us who might want to sit in one of those chairs someday prepare ourselves for that moment?On today’s episode, we’re lucky to be joined by someone who, over the course of 8 years, grew from the 17th employee to the CEO of a company. That someone is Cory Munchbach, now Chief Executive Officer at customer data platform BlueConic.In our conversation, Cory and I talk about the relationship between a CEO and a COO, the importance and vulnerability that comes with asking questions, and the traits that might hold operators back from being good CEOs themselves some day.Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on LinkedIn and Twitter @Seany_Biz, or subscribe to our YouTube channel.Want to work with Sean? Reach out to him and the team at Minot Light Consulting to help with GTM execution at your company.This episode is brought to you by the RevOps experts at Fullcast, the go-to-market cloud. Check out this new e-book collaboration between Sean and the Fullcast team: Mastering RevOps Careers: Insights from Practitioners. To learn more about them, visit fullcast.com and tell them Sean sent you!

If you work in Marketing Technology, chances are you’ve come across the MarTech Map graphic at some point in your career. You know the one – the graphic that depicts the entire marketing technology landscape filled with so many logos that they are impossible to even see with the naked eye.In 2011, there were 150 companies on the graphic. In 2014, 10 years ago, there were just shy of 1,000. Today, that number is over 13,000 martech software tools available in the market. The man behind that famous graphic, Scott Brinker, is the VP Platform Ecosystem at HubSpot and Editor at chiefmartec.com. He's also our guest on this episode to make sense of it all for the rest of us and break down his new "Martech for 2024" report.In our conversation, we talk about the “hack-pack-stack” approach to building your tech stack, he explains to me why "composability" is the key to creativity in Operations, and of course, I couldn’t let Scott leave without him teaching me some real, tactical use cases for AI in Operations.Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on LinkedIn and Twitter @Seany_Biz, or subscribe to our YouTube channel.Want to work with Sean? Reach out to him and the team at Minot Light Consulting to help with GTM execution at your company.This episode is brought to you by the RevOps experts at Fullcast, the go-to-market cloud. Check out this new e-book collaboration between Sean and the Fullcast team: Mastering RevOps Careers: Insights from Practitioners. To learn more about them, visit fullcast.com and tell them Sean sent you!

Making the decision to go off on your own to build your own business is a daunting one. Social media would make you think that it’s all the rage right now to find small businesses, buy them, and then sit back and let the passive income roll in.But while there may be some exceptions to the rule, this isn’t the reality for most businesses. So I was wondering how this actually works in the real world?Our guest on this episode, Christi Loucks, is someone who can teach us. Christi is the CEO of Revenue Accelerator, a B2B Lead Gen Services company that creates and executes outbound sales motions for tech companies.In our conversation, we talk about the decision to take control of her own destiny, how she found and ultimately stepped into her new role as CEO, and why the pairing of a Dealmaker and a Visionary was ultimately what led to where she is today.Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on LinkedIn and Twitter @Seany_Biz, or subscribe to our YouTube channel.Want to work with Sean? Reach out to him and the team at Minot Light Consulting to help with GTM execution at your company.This episode is brought to you by the RevOps experts at Fullcast, the go-to-market cloud. Check out this new e-book collaboration between Sean and the Fullcast team: Mastering RevOps Careers: Insights from Practitioners. To learn more about them, visit fullcast.com and tell them Sean sent you!

There are some teams called Revenue Operations, but when you pull the curtain just a little bit, it’s really just Sales Operations in disguise, maybe with some added responsibilities to other internal stakeholders.Revenue Operations is often viewed as the silver bullet to siloed decision-making and inconsistent data sources, but you can’t expect a perfectly cohesive operation simply by naming an organizational structure. If Sales is still the dominant voice in your Go-to-Market planning and execution, you’re missing out on the potential benefits of a truly cross-functional Revenue Operations group. We as Operators are uniquely positioned in our organizations to build, strengthen, and maintain these cross-functional relationships. We are the “central connectors” of our companies. So how do you develop the right types of relationships beyond Sales to pull this off? In this episode, we go function by function with all of the key internal customers outside of Sales to find out.Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on LinkedIn and Twitter @Seany_Biz, or subscribe to our YouTube channel.Want to work with Sean? Reach out to him and the team at Minot Light Consulting to help with GTM execution at your company.This episode is brought to you by the RevOps experts at Fullcast, the go-to-market cloud. Check out this new e-book collaboration between Sean and the Fullcast team: Mastering RevOps Careers: Insights from Practitioners. To learn more about them, visit fullcast.com and tell them Sean sent you!

It’s so easy to get used to the echo chamber of B2B Tech Companies selling to other B2B Tech Companies. You learn a certain way of doing things, and you sell to people and companies that are just like your own.But what if some of your typical tactics don’t work on a different type of customer? On this episode, we explore a different buyer altogether in the world of Education Technology. Our guides to EdTech are Rachel Jordan and Laurence Hall from TeachFX, a tool that captures and analyzes teachers' classroom instruction and surfaces insights about talk time patterns and instructional feedback. Rachel is the Head of Marketing and Laurence is the Head of Sales, and together they’re crafting their own go-to-market approach in the EdTech space.In our conversation, we talk about what it means to be Mission to Mission instead of B2B, we outline how they fight the tendency to go whale hunting, and how it’s actually easy to find unicorns when you know where all the unicorns hang out.Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on LinkedIn and Twitter @Seany_Biz, or subscribe to our YouTube channel.Want to work with Sean? Reach out to him and the team at Minot Light Consulting to help with GTM execution at your company.This episode is brought to you by the RevOps experts at Fullcast, the go-to-market cloud. Check out this new e-book collaboration between Sean and the Fullcast team: Mastering RevOps Careers: Insights from Practitioners. To learn more about them, visit fullcast.com and tell them Sean sent you!