2.3. Loyalty Programs Done Better with Fiona Stevens - Head of Marketing @ LoyaltyLion
Everyone wants a reward. A coupon. A discount. An extra-special offer. Customer loyalty, fans who come back, drive ecommerce.
What’s the most important way to earn a customer’s loyalty and trust, for the long haul? It’s incentivizing your customers in a way that you can retain them, and taking them beyond rewards on the surface. You have to go deeper, which is how a business becomes a real brand. There’s a reason the trusty and reliable McKinsey’s Loyalty Loop is a go-to resource of great value for any ecommerce business, and has been since 2009 (with a great update in 2015) and still stands true today.
Customer retention is synonymous with customer lifetime value, and the right initiatives and incentives are integral in today’s crowded cyberspace, as the head of marketing for LoyaltyLion, Fiona Stevens, shares with us in this episode about future-proofing your business starting today.
There’s no need for guesswork with data-driven engagement there for you to learn from and take advantage of.
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