Operation: Automation | Marketing Done Better

In this episode of Operation: Automation, we're joined by Eric Melchor - the Partnerships & Personalization Ambassador from OptiMonk to talk about all the ins and outs of building a successful customer journey. From personalization to retention, we cover everything you need to know to be able to connect with your users on a brand new level. --- Learn more about Ecommerce Revolution Or read about the best practices for building a solid email list to optimize your customer journey --- Don't forget to use the promo code GR-Podcast for a 15% discount on any GetResponse plan! Check the pricing here.  ---  Blog: https://www.getresponse.com/blog  Facebook: https://www.facebook.com/GetResponse  LinkedIn: https://www.linkedin.com/company/getresponse  Instagram: https://www.instagram.com/getresponse  YouTube: https://www.youtube.com/c/getresponse/videos  ---  Reach out to us at [email protected] and let us know what you struggle with the most when it comes to marketing automation and we'll try to make an episode on that topic just for you!   --- Send in a voice message: https://podcasters.spotify.com/pod/show/getresponse/message

Today, direct mail meets marketing automation, helping you improve your marketing efforts even further! We're joined by Dennis Kelly - the CEO of Postalytics, the marketing automation software that takes email communications to your post box.  --- Use promo code GR-Podcast for a 15% discount on any plan! Check the pricing here. --- Blog: https://www.getresponse.com/blog Facebook: https://www.facebook.com/GetResponse LinkedIn: https://www.linkedin.com/company/getresponse Instagram: https://www.instagram.com/getresponse YouTube: https://www.youtube.com/c/getresponse/videos --- Reach out to us at [email protected] and let us know what you struggle with the most when it comes to marketing automation and we'll try to make an episode on that topic just for you! --- Send in a voice message: https://podcasters.spotify.com/pod/show/getresponse/message

In today's episode, we learn how to make long-form content exciting again by converting it from a boring old PDF into a sleek flip book. We're joined by Lada - Head of Content at FlippingBook – the company whose engine Apple used to create iBooks to discover what the future of lead-generating content looks like.  --- Experience the power of flipbooks firsthand with a free Global Marketer's Edition available for you right away! Just click on the link below:   http://bit.ly/3RFchtk  Or learn more about the calendar here --- Don't forget about our promo code GR-Podcast for a 15% discount on any plan! Check the pricing here. --- Blog: https://www.getresponse.com/blog Facebook: https://www.facebook.com/GetResponse LinkedIn: https://www.linkedin.com/company/getresponse Instagram: https://www.instagram.com/getresponse YouTube: https://www.youtube.com/c/getresponse/videos --- Reach out to us at [email protected] and let us know what you struggle with the most when it comes to marketing automation and we'll try to make an episode on that topic just for you! --- Send in a voice message: https://podcasters.spotify.com/pod/show/getresponse/message

Have you ever wondered why people bother with posting on LinkedIn? Are you tired of the majority of your feed being reduced to empowering entrepreneurship? We've teamed up with Darryl Praill - one of the Top 3 marketers on LinkedIn and the CMO of AgoraPulse to uncover the true meaning behind business social media accounts, the role personal branding plays in your company's success, and how many LinkedIn posts are too many in this episode of your favorite marketing podcast.  Got a funny LinkedIn story of your own? Don't hesitate and send it our way at [email protected]!  --- Use promo code GR-Podcast for a 15% discount on any plan! Check the pricing here. --- Blog: https://www.getresponse.com/blog Facebook: https://www.facebook.com/GetResponse LinkedIn: https://www.linkedin.com/company/getresponse Instagram: https://www.instagram.com/getresponse YouTube: https://www.youtube.com/c/getresponse/videos --- Send in a voice message: https://podcasters.spotify.com/pod/show/getresponse/message

Happy 2023 everyone aaaand your favorite marketing podcast is back! Over the next few episodes, we'll be looking into the most promising, proven, and effective tools to enhance your marketing strategies with the latest automated solutions. It's going to be exciting!  Also, a friendly reminder that from now on, Operation: Automation will be released every 2 weeks on Tuesdays. Make sure to subscribe not to miss the juicy marketing bites!  --- And remember: you can still use promo code GR-Podcast for a 15% discount on any plan! Check the pricing here. --- Blog: https://www.getresponse.com/blog Facebook: https://www.facebook.com/GetResponse LinkedIn: https://www.linkedin.com/company/getresponse Instagram: https://www.instagram.com/getresponse YouTube: https://www.youtube.com/c/getresponse/videos --- Reach out to us at [email protected] and let us know what you struggle with the most when it comes to marketing automation and we'll try to make an episode on that topic just for you! --- Send in a voice message: https://podcasters.spotify.com/pod/show/getresponse/message

Is your email marketing strategy for 2023 ready? In this episode, we are joined by Dmitry Kudrenko to talk about the future of email marketing automation.  Spoiler alert: the two major things happening are module-driven design templates and gamification.  It's going to be the final episode in 2022, but we've got big plans for 2023! Wanna reach out and share your questions/ideas? You'll find us at [email protected] --- Check out this Email Marketing 101 Get your free copy of the Ultimate Guide to Email Gamification  Learn more about Stripo And enjoy the listen!  --- Use a promo code GR-Podcast for a 15% discount on any plan! Check the pricing here. --- Blog: https://www.getresponse.com/blog Facebook: https://www.facebook.com/GetResponse LinkedIn: https://www.linkedin.com/company/getresponse Instagram: https://www.instagram.com/getresponse YouTube: https://www.youtube.com/c/getresponse/videos --- Send in a voice message: https://podcasters.spotify.com/pod/show/getresponse/message

We talked to 8 marketing experts from different fields to answer the most pressing issue of the season: are you ready for Black Friday? Buckle up for a fresh new compilation of proven tips of advice on what to do, what to avoid, and what's the role of marketing automation in it all!  --- The absolute pros featured in the episode are:  Hanna Wester – Client Services Director at Rewind Creative Michael Smith – Founder at BuyerGain Brandi Sims – CEO at brandinc Nicholas Scalice – Founder at GrowthMarketer (The full Operation: Automation episode on LP optimization with Nicholas is already live as the Mid-Season Special between Sprints 1-2)  Brian Minick – COO at ZeroBounce (We lied, no episode is available yet, but it's in the works!)  Tom Barragry – Product Marketing Lead at GetResponse ;)  Kamila Luksza-Szpyt – Head of Marketing at Voluum Darryl Praill – CMO at AgoraPulse  Make sure to let us know whom you agree or disagree with the most and why! And don't forget to share your best Black Friday / Cyber Monday marketing tips by reaching out to [email protected] --- Use a promo code GR-Podcast for a 15% discount on any plan! Check the pricing here. --- Blog: https://www.getresponse.com/blog Facebook: https://www.facebook.com/GetResponse LinkedIn: https://www.linkedin.com/company/getresponse Instagram: https://www.instagram.com/getresponse YouTube: https://www.youtube.com/c/getresponse/videos --- Send in a voice message: https://podcasters.spotify.com/pod/show/getresponse/message

How far can word of mouth take your business? As far as you let it, if you use the power of referral programs wisely! For the last episode of our ecommerce marketing sprint, we’re joined by Raul Galera from ReferralCandy - an automated platform for building scalable referral programs. We discuss referral marketing and how automation can help you do it better to help you decide if it’s something you may have been sleeping on all along. Tune in! --- If you wanna learn how to use referral programs in your marketing strategies, check out these resources: Referral program benchmarks: What’s a good referral rate? How to build a referral program that works in 2022?  What other strategies go hand-in-hand with referral marketing for ecommerce --- Use promo code GR-Podcast for a 15% discount on any plan! Check the pricing here. --- Blog: https://www.getresponse.com/blog Facebook: https://www.facebook.com/GetResponse LinkedIn: https://www.linkedin.com/company/getresponse Instagram: https://www.instagram.com/getresponse YouTube: https://www.youtube.com/c/getresponse/videos --- Reach out to us at [email protected] and share your favorite referral program with us - let’s learn and get better at marketing automation together! --- Send in a voice message: https://podcasters.spotify.com/pod/show/getresponse/message

Buying into your brand. That’s the ultimate aim, the action you want your customers to take. Sure, they can look through your website, your social media, but if they’re not buying, both what you’re selling and representing, you’re not staying in business. Founded on a the-future-is-now ecommerce approach, Matteo Grassi and his company Popup took things not just to a new level — they’re aiming to ace another journey entirely. Building an approach centered on the ever-important customer journey means giving people what they need, not just what they think they want. And guiding them to level up through the process. Grassi took a production team to Kyiv recently after the recovering city was liberated to learn how Ukrainian ecommerce business owners were adapting to a new reality and to support them in rebuilding, and to provide resources around a customer-centered approach. --- Use promo code GR-Podcast for a 15% discount on any plan! Check the pricing here. --- Blog: https://www.getresponse.com/blog Facebook: https://www.facebook.com/GetResponse LinkedIn: https://www.linkedin.com/company/getresponse Instagram: https://www.instagram.com/getresponse YouTube: https://www.youtube.com/c/getresponse/videos --- Reach out to us at [email protected] and let us know what you struggle with the most when it comes to marketing automation, and we'll try to make an episode on that topic just for you! --- Send in a voice message: https://podcasters.spotify.com/pod/show/getresponse/message

Everyone wants a reward. A coupon. A discount. An extra-special offer. Customer loyalty, fans who come back, drive ecommerce. What’s the most important way to earn a customer’s loyalty and trust, for the long haul? It’s incentivizing your customers in a way that you can retain them, and taking them beyond rewards on the surface. You have to go deeper, which is how a business becomes a real brand. There’s a reason the trusty and reliable McKinsey’s Loyalty Loop is a go-to resource of great value for any ecommerce business, and has been since 2009 (with a great update in 2015) and still stands true today. Customer retention is synonymous with customer lifetime value, and the right initiatives and incentives are integral in today’s crowded cyberspace, as the head of marketing for LoyaltyLion, Fiona Stevens, shares with us in this episode about future-proofing your business starting today. There’s no need for guesswork with data-driven engagement there for you to learn from and take advantage of. --- Use promo code GR-Podcast for a 15% discount on any plan! Check the pricing here. --- Blog: https://www.getresponse.com/blog Facebook: https://www.facebook.com/GetResponse LinkedIn: https://www.linkedin.com/company/getresponse Instagram: https://www.instagram.com/getresponse YouTube: https://www.youtube.com/c/getresponse/videos --- Reach out to us at [email protected] and let us know what you struggle with the most when it comes to marketing automation, and we'll try to make an episode on that topic just for you! --- Send in a voice message: https://podcasters.spotify.com/pod/show/getresponse/message