Introducing: Not So Serious

On this episode of Not So Serious, Editor Liv Croagh sits down with husband and wife extraordinaire. Amanda and Ken started Eva in 2017 and have seen it grow exponentially in this time. How do two entrepreneurs with no marketing experience make it work? And, how does it work working with your spouse?See omnystudio.com/listener for privacy information.

In part two of the conversation, Editor Liv Croagh and Jess Hatzis talk about how important reactive marketing is, and how there was a humorous war of words between frank body and, of all businesses, 7/11.See omnystudio.com/listener for privacy information.

frank body is a powerhouse in the industry. Nine years ago, the beauty brand started from a kitchen and now has international success. Editor Liv Croagh sits down with founder Jess Hatzis to have a frank discussion about being an early adopter of influencers and why real people make all the difference in campaigns. This is part one of the two part conversation.See omnystudio.com/listener for privacy information.

On this episode of Not So Serious, editor Liv Croagh chats with Zero Co founder Mike Smith. The two talk about the circular economy that's saving the planet and why aesthetic branding means a lifetime of customers.See omnystudio.com/listener for privacy information.

This week, editor Liv Croagh sits down with Australian start-up Mr Yum’s head of marketing Boden Westover. Liv and Boden chat about the power of activations, expanding Mr Yum during lockdown and how the American market differs from Australia. This episode was brought to you by Hubspot.See omnystudio.com/listener for privacy information.

In part two of the conversation with Taryn, Liv and Taryn talk about how influencers got involved in the federal election as well as who to look out for next.See omnystudio.com/listener for privacy information.

Editor Liv sits down with Taryn Williams, founder of theright.fit, #gifted and WINK Models. In part one of this chat, Taryn and Liv talk about the shifting world of influencers and how to create your own brand.    See omnystudio.com/listener for privacy information.

For the first episode of Not So Serious, Liv Croagh sits down with Lachy Bradford and Robbie Hicks, the hosts of the Funny Business podcast. The trio chat about all things podcasting, how LinkedIn became the best business tool, if wacky brand names are the secret to success, and what the guys think about Patreon and paywalled content. Connect with Lachy and Robbie on LinkedIn, via the Funny Business podcast, and over at the Wellbeing Network.See omnystudio.com/listener for privacy information.

Not So Serious is a podcast hosted by Marketing Mag, a leading publication in Australian marketing, advertising and communications.  Each episode we sit down with a different brand or business and talk about the seriousness of marketing, but in an unserious way. From the good, the bad, the weird and the wonderful, there’s never been a more exciting time to be a marketer as the world, and the web, is your oyster.See omnystudio.com/listener for privacy information.