Not Another Whisky Podcast podkast

WHISKY TALES WITH ARTHUR MOTLEY: FROM BUYING TO CONSULTING

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Arthur Motley on Cask Backrooms, Whisky Identity, and the Liquid Antiquarian


Arthur Motley joins Mitch & Daz in Bennet’s Bar for a cracking conversation on cask buying, whisky identity, and what happens when one of the industry’s most experienced retailers decides to go it alone.


From his early days at the Scotch Malt Whisky Society to 21 years at Royal Mile Whiskies — where he worked his way from cask buyer to managing director — Arthur has seen whisky from just about every angle.


He talks about the wild early-2000s cask market, when buying stock was a very different game, and how things gradually shifted from open sampling and relationship-led deals to tighter supply and buying “off paper.” The chat also dives into why he left Royal Mile, what his consultancy work looks like now, and why brand identity and route-to-market matter more than ever.


There’s plenty of whisky geekery too, including early Japanese SMWS bottlings, the rise of world whisky, and Arthur’s brilliant historical project The Liquid Antiquarian with Dave Broom. Expect big thoughts on the 1823 Excise Act, the speed of Scotch’s evolution, and the stories behind the liquid we all bang on about.


00:00 Rolling and intro

00:07 Meet Arthur Motley

02:14 Bennet’s Bar and pubs

02:40 Cornwall pub story

04:38 Joining Royal Mile

05:44 Early whisky scene

08:20 Whisky passion sparked

10:05 Cask buying then

14:19 Single malt boom

18:37 Leaving Royal Mile

22:15 Consultancy focus now

24:53 Identity and history work

27:27 Whisky History Needs Stories

29:50 Brand Identity Done Right

30:43 Bruichladdich Under Remy

34:37 First Japanese Bottlings

36:55 World Whisky Boom

39:36 Scotch as Global Style

42:19 Birth of Liquid Antiquarian

44:38 1823 vs 1494 Debate

47:38 Biggest Research Revelations

51:08 Patreon Plans and Community

56:09 Closing Thoughts and Farewell


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