#217 | How a Substitute Teacher Went Viral & Made His Music Career FULL TIME w/ Jayo

Want to see some of the artists/labels we've helped? Visit https://www.contrabrand.agencyFollow Jayo on IG:https://www.instagram.com/jayo/Timestamps:0:00 – How It All Started (First Viral Video) 0:40 – From Teacher to TikTok Star 1:26 – Rapid Growth and Inner Conflict 2:11 – First Successful Music-Comedy Hybrid 3:06 – Turning a Skit Into a Music Series 4:27 – Burnout and Mental Health Crash 5:19 – Ignoring Fan Engagement Early On 6:05 – Viral School Tour Moments 7:00 – Lost Brand Deals and TikTok Fear 8:13 – Reflections on Missed Growth Opportunities 9:01 – The Impact of a $100K Deal Falling Through 10:48 – Going Full-Time & Financial Mistakes 13:20 – Basketball + Music Series Takes Off 20:00 – Monetizing on Snapchat & YouTube Strategy30:00 – Live Singing Content and Mobile Mic Setup40:00 – Hooks, Watch Time & Series Strategy Explained45:00 – Emotional Hooks vs. Comedy Hooks48:00 – Returning to Authentic Music StorytellingThis channel is ran by the founders of No Labels Necessary, Sean "Brandman" Taylor and Jacorey "Kohrey" Barkley. No Labels Necessary is a music-first marketing agency that helps artists impact culture through digital content and marketing. Want to grow your music career . Join our community👇🏽http://www.nolabelsnecessary.com/#NoLabelsNecessary #indieartist #musicmarketing

Check out Landr & Get 20% Off: https://glnk.io/5wllp/seanThis channel is ran by the founders of No Labels Necessary, Sean "Brandman" Taylor and Jacorey "Kohrey" Barkley. No Labels Necessary is a music-first marketing agency that helps artists impact culture through digital content and marketing. Want to grow your music career . Join our community👇🏽http://www.nolabelsnecessary.com/#NoLabelsNecessary #indieartist #musicmarketing

Want to see some of the artists/labels we've helped? Visit https://www.contrabrand.agencyTimestamps:0:51 The Music Industry Killed Creativity?9:00 Too Many Artists ARE TRYING TOO HARD19:12 Its Not Your Music Marketing Thats Bad.. 27:50 WHAT WILL SAVE ARTISTS33:46 STOP DOING SHOWSThis channel is ran by the founders of No Labels Necessary, Sean "Brandman" Taylor and Jacorey "Kohrey" Barkley. No Labels Necessary is a music-first marketing agency that helps artists impact culture through digital content and marketing. Want to grow your music career . Join our community👇🏽http://www.nolabelsnecessary.com/#NoLabelsNecessary #indieartist #musicmarketing

🎙️ Bryan-Michael Cox: The Genius Behind R&B’s Greatest HitsIn this exclusive interview, Grammy-winning producer and songwriter Bryan-Michael Cox sits down with the No Labels Necessary Podcast to talk about his legendary career, the power of collaboration, the evolution of R&B, and what it takes to create timeless music. From Mariah Carey’s comeback to early sessions with Bow Wow, Chris Brown, and Beyoncé — B. Cox shares real stories, rare insights, and game-changing wisdom.Follow Bryan Michael Cox:https://www.instagram.com/bryanmichaelcox/Timestamps:0:00 Creating a Peaceful Creative Environment 0:22 Celebrating 20 Years of Emancipation of Mimi & Chris Brown's Debut 1:31 The Pressure & Process Behind Mariah's Comeback 3:03 B. Cox's Role in Emancipation of Mimi 4:27 Why Real Collaboration Is Fading in Music 6:01 Old School vs New School Collaboration Styles 8:32 The Songwriting Process Behind 'Don’t Forget About Us' 12:07 Why the Biggest Artists Are the Most Humble 15:01 Why the Studio Vibe Makes or Breaks the Music 18:23 Songs Come from Conversations — Always 21:04 Writing Ari Lennox’s 'Soft Girl Era' from Real Talk 24:01 Young Bow Wow’s Insane Work Ethic at Age 12 26:55 Beyoncé’s Ridiculous Natural Musical Ear 28:00 Chris Brown & Bieber Had It Early — How B. Cox Knew 33:02 Is R&B Dead or Just Underground? 36:04 The Women Carrying R&B Today 37:43 Seeing Your Influence in Today’s Music 39:01 How DJing Changed My Production Perspective 43:15 Top DJs Put on a Show — Not Just Playing Records 46:47 How the Club Experience Fuels Hit Songwriting 49:00 The Trey Songz Name Drop Was Unplanned 50:42 Why Producer Tags Matter More Than Ever 54:00 Jay-Z Rapped Like JD — So JD Called Him Up 58:00 The South’s Fight for Respect at the Source Awards 59:31 Hospitality & Nightlife: B. Cox’s New Lane 1:01:00 Why I Became an A&R at Love Renaissance 1:05:00 Love Renaissance: Artist Development Done Right 1:07:00 Final Rapid Fire: Inspirations, Producers & Superpowers This channel is ran by the founders of No Labels Necessary, Sean "Brandman" Taylor and Jacorey "Kohrey" Barkley. No Labels Necessary is a music-first marketing agency that helps artists impact culture through digital content and marketing. Want to grow your music career . Join our community👇🏽http://www.nolabelsnecessary.com/#NoLabelsNecessary #indieartist #musicmarketing

Want us to run a Clipping/Marketing Campaign for you? Apply to HERE! https://contrabrand.typeform.com/to/WWcw8JCYWhop Explained.https://youtu.be/fjTNvChFpgQTimestamps:This channel is ran by the founders of No Labels Necessary, Sean "Brandman" Taylor and Jacorey "Kohrey" Barkley. No Labels Necessary is a music-first marketing agency that helps artists impact culture through digital content and marketing. Want to grow your music career . Join our community👇🏽http://www.nolabelsnecessary.com/#NoLabelsNecessary #indieartist #musicmarketing

Check out Wallstream:https://wallstream.com/l/bnListen to Our Podcasts Here:https://podcasts.apple.com/us/podcast/no-labels-necessary/id1658301063This channel is ran by the founders of No Labels Necessary, Sean "Brandman" Taylor and Jacorey "Kohrey" Barkley. No Labels Necessary is a music-first marketing agency that helps artists impact culture through digital content and marketing. Want to grow your music career . Join our community👇🏽http://www.nolabelsnecessary.com/#NoLabelsNecessary #indieartist #musicmarketing

Managers, Record Labels & Agencies Interested in Who and Clipping Campaigns:https://contrabrand.typeform.com/to/XsJqbDvHArtists Interested in getting access to WHOP and learning how to do your own clipping campaigns:https://fvr.fan/nln/whop-signup?tags=whopListen to Our Podcasts Here:https://podcasts.apple.com/us/podcast/no-labels-necessary/id1658301063Timestamps:This channel is ran by the founders of No Labels Necessary, Sean "Brandman" Taylor and Jacorey "Kohrey" Barkley. No Labels Necessary is a music-first marketing agency that helps artists impact culture through digital content and marketing. Want to grow your music career . Join our community👇🏽http://www.nolabelsnecessary.com/#NoLabelsNecessary #indieartist #musicmarketing

This channel is ran by the founders of No Labels Necessary, Sean "Brandman" Taylor and Jacorey "Kohrey" Barkley. No Labels Necessary is a music-first marketing agency that helps artists impact culture through digital content and marketing. Want to grow your music career . Join our community👇🏽http://www.nolabelsnecessary.com/#NoLabelsNecessary #indieartist #musicmarketing

In this episode of No Labels Necessary, we sit down with artist-turned-label-CEO Derek Minor to break down how to build your music empire — and avoid the traps that ruin most careers. From bad label deals to shady management, Derek shares the real lessons that helped him take full ownership of his career. Whether you're an artist, manager, or entrepreneur, this conversation is packed with the strategies, mindset shifts, and real talk you need to succeed long-term in the music business.Interested in going direct-to-fan with the best text and email platform for musicians? 👇🏾⁠https://foreverfanmusic.com/?el=nlnbuttonTimestamps:0:00 – Artist First, CEO Next: Intro to Derek Minor1:25 – 50/50 Manager Splits: Why It’s Risky3:10 – Bad Management Decisions Can Leave You Stuck4:50 – "Everyone Got Paid More Than Me" on Tour6:00 – Why Derek Minor Doesn't Have a Manager Right Now7:00 – Management vs Partnership: Know the Difference9:10 – Artists Must Think Like Business Owners11:20 – Spotting the Wrong Manager Before It’s Too Late13:00 – Why Artists Leave Good Managers Too Early15:00 – Artist vs Businessman: Balancing Both Sides17:10 – Signs of a Bad Label or Bad Manager19:00 – Labels With No Plan = Red Flag21:00 – Fame ≠ Fortune: Why Clout Doesn't Pay25:00 – Artists Must Take Full Responsibility for Their Careers31:00 – Interviewing Labels Like They Interview You36:00 – How to Run a Fair Label and Fix Mistakes39:00 – Red Flags: People Who Blame Everyone Else42:00 – Streamers and Direct-to-Fan Mindset45:00 – Why Building Your Own Business is Easier Today48:00 – Derek’s Future Plans: Artist Imprints and RMG AmplifyThis channel is ran by the founders of No Labels Necessary, Sean "Brandman" Taylor and Jacorey "Kohrey" Barkley. No Labels Necessary is a music-first marketing agency that helps artists impact culture through digital content and marketing. Want to grow your music career . Join our community👇🏽http://www.nolabelsnecessary.com/#NoLabelsNecessary #indieartist #musicmarketing

SilkSoSmart is a music marketing strategist and creative coach helping independent artists grow fanbases, monetize content, and build careers without a label. Known for his sharp insights on social media growth, music promo, and brand building, Silk’s helped hundreds of DIY musicians turn content into real momentum. If you’re trying to get heard, get paid, and stay independent — he’s the guy you want to hear from.Interested in going direct-to-fan with the best text and email platform for musicians? Visit ⁠https://www.foreverfanmusic.com/?el=nlnbutton⁠to start your free 14-day trial!Timestamps: 0:00 – Real Music Marketers Only: Meet SilkSoSmart1:15 – How JWOP Went Viral: Ads + Seeding Breakdown3:02 – Don't Promote Directly to Your Music5:04 – Stream Numbers vs Fan Ownership: The Real Goal7:36 – What Is Seeding & How $40 Posts Can Go Viral10:42 – Building Forever Fans vs Chasing the Algorithm13:04 – Shifting From Monthly Listeners to Direct Revenue17:00 – $8K From 20 Fans: The Power of Superfans25:01 – Fans Want to Support, But You Have to Let Them33:48 – What’s Next: Fan Pages, Data, and Long-Term WinsListen to Our Podcasts Here:https://podcasts.apple.com/us/podcast/no-labels-necessary/id1658301063This channel is ran by the founders of No Labels Necessary, Sean "Brandman" Taylor and Jacorey "Kohrey" Barkley. No Labels Necessary is a music-first marketing agency that helps artists impact culture through digital content and marketing. Want to grow your music career . Join our community👇🏽http://www.nolabelsnecessary.com/#NoLabelsNecessary #indieartist #musicmarketing