EP 438: Why Your Instagram Ads Aren’t Converting

There’s no shortage of bad Facebook Ad advice online, but A LOT of it is just plain horrible. In this episode, I’ll cover some of the worst tips I still see floating around in late 2025 and what to do instead.  Website: https://philgrahamdigital.com

In this special episode, I share some breaking news from this week that should be amazing for Facebook and Instagram advertisers and I also share a PSA of what NOT to do that can hurt many advertisers. Website: https://philgrahamdigital.com

Your Instagram ads might be getting views, maybe even likes, but are they actually getting SALES? In this short episode, I share three common reasons why Instagram ads sometimes fail to convert and offer practical ways to rethink your approach. Website: https://philgrahamdigital.com

Some of the most effective Facebook & Instagram ads don’t always look like ads at all. In this episode, we explore how native looking content (ads that look like posts) can sometimes blend seamlessly into the feed and may get more attention, spark curiosity, build trust, and could lead to unexpected results. You should be testing these no call to action style ads! Website: https://philgrahamdigital.com

AI and Advantage+ are powerful but many advertisers make big mistakes when them that may cost time and money. Today, I share the three most common (and potentially costly) mistakes advertisers make when they hand over too much control to Meta’s AI, plus practical fixes you can deploy today. I am pro-AI and pro-Advantage+, but ONLY when you remain the pilot and don't give up too much control!  Website: https://philgrahamdigital.com

Discover 3 common mistakes both experienced and new Facebook and Instagram advertisers are making, and the quick, practical fixes that could be a game changer. Website: https://philgrahamdigital.com

Are Facebook Lead Ads better than sending traffic to your landing page? In this quick episode, I break down the pros, cons, and what’s actually working in 2025. You’ll learn when to use each strategy and how to make the smart choice for your funnel and audience. Website: https://philgrahamdigital.com

Imagine an ad so specific it feels like it’s speaking directly to your fears, goals, or desires. That’s micro-targeting and it’s what many smart advertisers are doing in 2025 and beyond. Website: https://philgrahamdigital.com

Have you ever been stuck staring at a blank screen, trying to write a scroll stopping Facebook ad? In this quick episode, I’m sharing 3 super simple ways to generate better hooks fast. No magic, no fluff, just real methods I use when I need great ad copy right now.  Website: https://philgrahamdigital.com

When I’m launching a new ad, I don’t always start with polished, high production "perfect" video ads. I start “ugly” and there’s a reason for it. In this short episode, I’ll explain why scrappy, low fidelity ads can often outperform the fancy stuff.  Website: https://philgrahamdigital.com