Optimising Onboarding Flow with Alex Robertson

Today on the podcast we are speaking with the incredible Ramli John, Managing Director at ProductLed • Author of "Product-Led Onboarding"Ramli is a marketing, design, and software development expert helping product-led SaaS companies. Today we discuss how onboarding is like throwing a MASSIVE party, the role that psychology plays in onboarding. And different frameworks you can implement to improve your sign up flow.     Podcast produced by Martin Franklin / East Coast StudioSee omnystudio.com/listener for privacy information.

Today we are speaking with Magda Griffiths, the Senior Product Manager at Gumtree, part of eBay. Magda brings years of experience in product management, from working at ninemsn to presenting talks at VIVID Sydney, and being an instructor or Product management at General assembly.Today we discuss how data is used at Gumtree, what ethical dilemmas are involved with using customer data, how to involve the whole team in building new features, and more.   Podcast produced by Martin Franklin / East Coast StudioSee omnystudio.com/listener for privacy information.

Today we are talking to an absolute weapon of a marketer, product manager, growth hacker, tech whizz, Mr Vai Namburi. Vai has built successful businesses, received prestigious awards, taught software boot camps, mentored startups at Blackbird and Incubate, speaks regularly and the list goes on. Today we learn how to build an engaged online community, how to get your first 1000 customers, tools to automate your marketing and how to create viral content which actually works.Resources:https://www.buildingstartups.co/blog/the-ultimate-startup-framework-to-build-a-successful-business-proven-strategy   Podcast produced by Martin Franklin / East Coast StudioSee omnystudio.com/listener for privacy information.

Demetre Tryfiatis whose product management career went from the very hands-on physical product designer, creating high-end furniture worth up to $800,000, to expanding Koala’s product offering into the lounge. We discuss different methodologies used between physical and digital product management, how personality and brand voice influence the product, and ideas on how to surprise and delight your customer.   Podcast produced by Martin Franklin / East Coast StudioSee omnystudio.com/listener for privacy information.

Today we are speaking with James Eyes, who has had a varied career to date, from travel to cars to consulting and now to banking as a Product Manager for UBank. We discuss how to find innovative ways of building a product within the new era of banking, the onboarding flow for a highly regulated industry, and the impact a slick design has on increasing conversions to 83%.   Podcast produced by Martin Franklin / East Coast StudioSee omnystudio.com/listener for privacy information.

Today we are speaking with Alex Robertson a product manager at Stake a growing platform which makes it easy to trade US stocks. We discuss everything from how to optimise the onboarding flow, particularly within the Fintech, and highly regulated space, how build trust and a brand within the company to differentiate yourself from competitors, and methods used to nudge a customer through to purchase. Lets dive in.   Podcast produced by Martin Franklin / East Coast StudioSee omnystudio.com/listener for privacy information.

Today we are speaking to Christian Iacullo, who has a really impressive career date. He’s been a software engineer for Freelancer and Atlassian, and is now an engineer at Canva where he rebuilt the editor search, designed and built content apps, launched the canva Developer platform and is now working on a new exciting project! Christian is also a mentor at Startmate and an angel investor. Today we learn about the role of an engineer in product management, designing products for developers and how one of Canvas new products has grown massively over the last year.   Podcast produced by Martin Franklin / East Coast StudioSee omnystudio.com/listener for privacy information.

Matt Damon and the Chairman of the World Economic Forum both call themselves fans. Al Gore and Jack Ma wear his socks. Law firms around the world use his software. And companies like Sony Pictures, and ANZ bank have been taking his advice for years.Adam Long is our incredible guest on today’s podcast and we learn all about how to build impact into your product, what exactly ethical growth is, and the journey of how a humble sock stall at the Glebe Markets turned into a global company helping fight poverty through supporting 100s of charities along the way.     Podcast produced by Martin Franklin / East Coast StudioSee omnystudio.com/listener for privacy information.

Today we are speaking to Andrea Ho, the senior growth product manager at Atlassian with aWealth of knowledge and experience up her sleeve. Hear how Andrea started as a fashion designer through to the early days of customer service at Atlassian to ending up managing an entire engineering team to help them build growth strategies and drive revenue. We discuss the role data and ML have to play in product management, ideas on how to nudge people to a new product and much more     Podcast produced by Martin Franklin / East Coast StudioSee omnystudio.com/listener for privacy information.

Colm Flanagan, a truly gifted growth marketer, and a real master of SEO. Today he speaks about his journey from the early days in Ireland to how he ventured out into the world allowing his skills and experience to mould his ideal career, all the way to how he now owns barbers and hair salons. His insights into data analytics are profound and you’ll end this podcast looking to hire a data scientist   Podcast produced by Martin Franklin / East Coast StudioSee omnystudio.com/listener for privacy information.