
Navigating Sports Media:
Eric Ratchman - CRO of FanDuel Sports Network - discussed the new era of the RSN model and how they're finding sustainable success after bankruptcy.
He argues that no other media company offers the same combination of local penetration and national scale, appealing to advertisers wishing for year-round content in a given market or those looking to make a deal across markets in one or more sports.
Timestamps:
1:40 - Eric's day-to-day
6:50 - Getting out of bankruptcy and the next 5-10 years
10:40 - DTC
13:00 - Sports betting and their relationship with FanDuel
15:10 - Integrating data with team partners
19:25 - Local reach and nationwide scale
25:45 - Media consolidation
33:45 - Rapid Fire Questions
For more insights, visit our LinkedIn page or learn more about Navigate at https://nvgt.com/.
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