123. Bruce Bassett - AI Expert

Tim Zulawski – President of AMB Sports & Entertainment – on the fan-friendly concessions strategy at Mercedez-Benz stadium and how it leads to higher fan satisfaction, increased merchandise sales, and creates "super advocates" for the Atlanta Falcons, Atlanta United, and the stadium itself.   As they prepare to host major events like the FIFA World Cup, Super Bowl, and Final Four, their concession prices will not change.   Listen to the full episode here: https://nvgt.com/podcast?ppplayer=1e977ebc536a4f7840f232ca6e253547&ppepisode=8414c1e30131e9e15dd33a38c05e3c4d   For more insights, visit our LinkedIn page or learn more about Navigate at https://nvgt.com/.

Amber Cox – COO & GM of the Indiana Fever – on new WNBA fans buying season tickets or becoming passionate about the league after giving it a chance for the first time. Often, their first exposure comes from attending a game or tuning in to watch stars like Caitlin Clark.   She calls Caitlin Clark the "ultimate multiplier effect" for the WNBA, in amplifying the momentum that has been building for the a long time.   Listen to the full episode here: https://nvgt.com/podcast?ppplayer=1e977ebc536a4f7840f232ca6e253547&ppepisode=390463d02dd14920ffbf164c4fb756f5   Amber's quote is very similar to Vince Kozar's POV on the WNBA easily retaining around once they give the league a chance, which he shared earlier this year on our show.   For more insights, visit our LinkedIn page or learn more about Navigate at https://nvgt.com/.

Navigating Sports Media:   Pat Dimon - Head of Front Office Sports Studios and Owner of A Frame Productions - is one of the biggest names in the sports docuseries space. He joins Umar Hussain to discuss the the new joint venture with Front Office Sports, and why some sports docs cut through the clutter while others miss the mark.   He also gives his thoughts on where rightsholders should be investing in non-live content to help grow their brands.   Timestamps: 2:10 - Pat's background 5:35 - Why certain sports doc series work and others don't 8:45 - Full Swing 21:30 - Role Playing Exercise: Where should you invest resources in non-live content? 31:00 - Rapid Fire Questions   For more insights, visit our LinkedIn page or learn more about Navigate at https://nvgt.com/.

"If all progress in AI stopped tomorrow, it would still take five to 10 years for what we've got now to diffuse through the market."   Bruce Bassett - internationally renowned computer science expert & embedded AI strategist at Navigate - on the importance of building an AI-native culture within your organizations. It's not enough to chase the newest tools, or to build a custom AI agent. If the pace of improvement continues to be exponential, then you'll have to integrate AI into everything that you do.   The core question: how long do we expect AI improvement to maintain its current exponential trajectory?   Listen to the full episode here: https://nvgt.com/podcast?ppplayer=1e977ebc536a4f7840f232ca6e253547&ppepisode=c460dd05805825a94c1cba9a4201a65e   For more insights, visit our LinkedIn page or learn more about Navigate at https://nvgt.com/.

Amber Cox - COO & GM of the Indiana Fever - stepped into her role at the dawn of the Caitlin Clark era - a moment that’s fueled unprecedented growth for both the Fever and the WNBA. But as Amber shares, that surge didn’t start with Caitlin; her arrival simply created a powerful “multiplier effect” on momentum that was already building.   Timestamps: 2:10 - Amber’s career in the WNBA 9:10 - Joining the Fever as Caitlin Clark is drafted  15:45 - Caitlin Clark’s multiplier effect 23:20 - Asking players to participate in marketing content  26:00 - Managing 2 roles (COO & GM) 28:20 - The attention on Caitlin Clark 33:05 - The facilities arms race in the WNBA 37:10 - Collaborating with the Pacers 46:50 - Rapid Fire Questions     For more insights, visit our LinkedIn page or learn more about Navigate at https://nvgt.com/.

"This is a business where you can lose having a superior product"   Robert Davari – CEO and Founder of Tixr – on the challenges of raising money in the crowded ticketing space. Investors are looking for emerging technologies, particularly in AI, and don't often have the patience to support a challenger brand like Tixr.   As an entrepreneur, Robert has always preferred bootstrapping his businesses and building slowly with a focus on creating the best possible product.   Listen to the full episode here: https://nvgt.com/podcast?ppplayer=1e977ebc536a4f7840f232ca6e253547&ppepisode=d128b48b527134dadc3b2f4bafce4225   For more insights, visit our LinkedIn page or learn more about Navigate at https://nvgt.com/.

Bruce Bassett is the Founder of Grai Labs, embedded AI strategist with Navigate, and is one the world's leading experts on Artificial Intelligence. With decades of experience in academia and practical AI applications, he applies his knowledge and beliefs to the sports industry, and gives tips for staying afloat in a tidal wave of AI innovation.   Details: 2:00 - AI in the Sports Industry 6:15 - What should you be doing right now with AI? 22:30 - Revolutionary tech beyond AI 25:40 - Rapid Fire Questions   Notes: Bruce's favorite depiction of AI in fiction: Robot & Frank   For more insights, visit our LinkedIn page or learn more about Navigate at https://nvgt.com/.

"Every Red Sox or every Bruins game is a theatrical hit."   Ahmed Darwish - Chief Marketing Officer at NESN - explains the importance of making games accessible to fans, and how NESN's continuity helps fans have a reliable options for watching their favorites teams.   Despite streaming reshaping the industry and new players emerging, sports continue to hold strong media value.   Listen to the full episode here: https://nvgt.com/podcast?ppplayer=1e977ebc536a4f7840f232ca6e253547&ppepisode=26384a6a11beff0e3a5a84278a24a4f1   For more insights, visit our LinkedIn page or learn more about Navigate at https://nvgt.com/.

Jared Orton – President of the Savannah Bananas – on the origins of the Bananaland at Sea fan cruise, which the team is bringing back for another voyage in 2026.   The Savannah Bananas are known for providing the very best in fan engagement, and the creativity and detailed planning that went into the fan cruise are the perfect example.   Listen to the full episode here: https://nvgt.com/podcast?ppplayer=1e977ebc536a4f7840f232ca6e253547&ppepisode=fc87122340fbf55d3eccd66e0094711a   For more insights, visit our LinkedIn page or learn more about Navigate at https://nvgt.com/.

"I believe in my alma mater LSU more than anybody will ever know"   Scott Woodward – Athletics Director at LSU – on his approach to coach hiring, and swinging for the fences to secure the very best available. No matter how well an AD operates on the business side, they are still judged by noteworthy hires they make. That's why alignment with your institution and stakeholders is key.   Listen to the full episode here: https://nvgt.com/podcast?ppplayer=1e977ebc536a4f7840f232ca6e253547&ppepisode=73ba4b4bc47497339d91f6283bee4e37   For more insights, visit our LinkedIn page or learn more about Navigate at https://nvgt.com/.