Bryan Edmonson - Founder & Creative Director of SEA

This week Claire is joined by Bryan Edmondson of London based design studio SEA, which is celebrating its 30th anniversary. He’s lectured in universities around the UK, speaks at conferences globally such as D&AD, Birmingham Design Festival and Northern Design Festival. He has work held at museums including the Cooper-Hewitt in New York City; and has created and worked with brands such as Jamie Oliver, EMI, Monotype, Adidas, Rolls-Royce, Christie’s, Nokia and GF Smith.In this episode, Byran talks to Claire about:+ Founding and growing a design studio over three decades and working across multiple sectors, including music, fashion, hospitality, beauty, and outdoor brands + The importance of business education, professional representation and support for the design industry + Advice for emerging designers: focus on quality, develop a distinctive voice, learn from design history, and persevere through rejectionLINKS:Red SetterDbaSEA

This week Claire is joined by graphic artist, printmaker and designer Anthony Burrill. He’s renowned for his ability to distill ideas into simple yet striking forms. His work is represented in the permanent collections of the V&A, the Design Museum in London and the Cooper-Hewitt in New York; and been exhibited internationally at institutions such as the Royal Academy in London, the Walker Art Center in Minneapolis and the Triangle in Milan. He’s spoken globally at design conferences in cities including London, Berlin, Barcelona, Toronto and Mumbai. Anthony also has an upcoming exhibition at London's National Theatre starting on the 22nd of October.In this episode, Anthony talks to Claire about:+ Early opportunities creating animations and graphics for MTV, followed by freelance work in advertising+ Moving from commercial projects towards making independent artwork, prints and books+ How letterpress printing and the phrase “Work hard and be nice to people” shaped a defining series of prints and his career (and the origin story behind that iconic print) LINKS:Red SetterDbaAnthony Burrill

This week Claire is joined by legendary bookmaker, Irma Boom, who marks our 100th episode in the series. Irma Boom is the most widely renowned and laureated book designer in the world today. She's commonly known as the 'Queen of Books', having created around 600 of them. In her bold, experimental style, she challenges the convention of traditional books in both physical design and printed content. She was the youngest ever recipient of the Gutenberg Prize, and since has received over 50 more awards. A selection of her books are held from the permanent collection of MoMA and a personalised Irma Boom archive has been set up in the University of Amsterdam and the Vatican Library.This episode was recorded in front of a live audience at D&AD’s London headquarters.In this episode, Irma talks to Claire about:+ Treating book design as an artistic, idea-led practice rather than simply designing a cover + The role of collaboration, creative control and persistence in bringing books to life+ Creating for brands like Chanel, and researching the history of books through archives and libraries, including the Vatican LibraryLINKS:Red SetterDbaIrma Boom

This week, Claire is joined by Tim Perry, a trained industrial designer who led the agency Webb deVlam through to its sale in 2016. Before that, Tim worked in design strategy at the height of Nokia’s success. He has judged for D&AD and Creativepool and is now a consultant, working with leaders of independent design agencies to help them grow. He has also developed a series of training courses focused on the business side of design.In this episode, Tim talks to Claire about:+ His time working at Nokia at its peak selling over a million handsets a day - and the impact of the iPhone launch+ His move into packaging design, then scaling an agency and navigating the complexities of its sale+ How he moved into design strategy consulting and advising independent agencies on growthLINKS:Red SetterDbaTP ConsultingSignal Awards 

This week Claire is joined by Greg Quinton, the co-chief creative officer of Design Bridge & Partners. Greg’s team has won over 2,000 awards at the highest level in design, over 380 D&AD pencils, including two black and over 20 yellow pencils. They’ve won 30 Cannes Lions, including the Grand Prix and Greg was jury president there this year. He served two terms as D&AD trustee and chair of education and is a coach at Imperial College London. He’s the co-author of the updated A Smile in the Mind, a graphic design university course favourite and has worked on brands such as HSBC, London Symphony Orchestra, The National Gallery and Aston Martin. In this episode, Greg talks to host Claire about:+ His luck in having creativity as part of the DNA of his family and being a right-brained person + On the importance of finding your passion and not chasing the money + How he doesn’t believe in perfection and that we’re all a work in progressLINKS:Red SetterDbaDesign Bridge & Partners

Kicking off the 10th series of My Life in Design is typeface designer Henrik Kubel, co-founder of London-based type foundry A2-TYPE.Henrik’s work spans cultural, editorial and brand identities, with major projects including bespoke typefaces for Louisiana Museum of Modern Art in Denmark and Rail Alphabet 2, created with pioneering designer Margaret Calvert for Great British Railways. He has also designed type for organisations including The New York Times Magazine and The King’s Trust, with his work recognised by D&AD, the Type Directors Club and ISTD.In this episode, Claire talks to Henrik about:+ His discovery of type design and why custom type is so vital to branding+ Knock-backs, education and the importance of self-belief+ How he’s embracing AI right now - and what he thinks the future holds for type designLINKS:Red SetterDbaA2-TYPE

In this bonus episode, recorded live at the Cannes International Festival of Creativity, Claire met up with Roger Sho Gehrmann, the VP of Partnerships at MassiveMusic. One of the pioneers of audio branding, MassiveMusic shapes brands through music, sound, and voice, including names like TikTok, L’Oreal, Colgate and Philips. Roger has become known as 'the sonic branding guy’ and here he shares his trailblazing audio brand journey.Roger shares his career from a ‘jingle’ obsessed childhood in Australia, to art school and to forging his own creative path with skate videos leading to his first major career opportunity.He discusses the concept of sonic branding and the importance of sound in communicating brand values and emotionsHe also shares his advice to young creatives entering the design and branding industry 

In a bonus episode, recorded live at the Northern Design Festival, Claire met up with Emma Barratt, global ECD at Wolff Olins. One of the industry’s most trusted leaders in branding, she speaks regularly on global stages and heads up juries at places like D&AD, The One Show and the LIA Awards. She leads large-scale brand transformations for some of the world’s most influential companies, including Uber, Decathlon, Hyundai, Google and Blank Street. In this episode, Emma shares her journey into design and talks about being a proud Northerner and proud dyslexic - and her interest in the evolution of branding. She shares her experiences of working for global brands and studios, and the transformational impact of design on business. She also provides insights into the culture at Wolff Olins, and perspectives on the current state of the industry With thanks to the Northern Design Festival for hosting this episode. LINKS:Red SetterDbaWolff Olins

In the last episode of series 9, Claire met up with Laurence Bendjenad, Creative Director of the brand design agency Lonsdale in Paris.Laurence talks through her journey from dropping out of her law degree to finding her passion in design. She talks about working for some of the best CPG brand agencies and the opportunities to travel and live in San Francisco and NYC. LINKS:Red SetterDbaLonsdale

This week Claire meets up with legendary designer Michael Johnson, founder of brand design consultancy Johnson Banks. He’s known for defining and designing brands that make a difference, such as UCL, Shelter, Jodrell Bank, University of Cambridge, RIBA and the UN Climate Change Conference - COP26. Michael speaks design conferences around the world, teaches at leading institutions including Ravensbourne, Kingston University, Glasgow School of Art, ArtCenter Pasadena, NYC’s School of Visual Arts, and the University of Cambridge. He is an award-winning author of multiple books including the ground-breaking Branding: In Five and a Half Steps. He has dozens of designs within the V&A’s permanent collection, he’s been the recipient of D&AD’s President’s Award and the winner of seven yellows and a black pencil. In this episode, recorded live at Johnson Banks studio, Michael shares his career journey, complete with early challenges and rejections, to writing to Wally Olins (co-founder of Wolf Ollins) and a new door opening… He talks about the evolution of his studio with it’s focus on working with brands that make a difference and the importance of aligning client work with personal and company values.He also discusses the current focus on trends over longevity in brand design and how young designers need to focus on ideas.LINKS:Red SetterDbaJohnson Banks