215. Demystifying and Unpacking Omnichannel Engagement

This week's guest is Elizabeth Pash, Medical Affairs Executive Leader who shares insights on how to leverage real-world evidence (RWE) in MSL activities.   This episode is sponsored by MSL Mastery, helping Medical Science Liaisons and aspiring MSLs to excel in their careers and lives through courses, coaching, and community. For more details, please visit MSLmastery (dot) com.   In this episode, Beth discusses…  What is Real World Evidence and how it is different from Clinical Trial Data  How MSLs can effectively incorporate RWE into their discussions with healthcare professionals and key opinion leaders (KOLs)  Challenges MSLs typically face when presenting RWE to stakeholders, and how can they overcome them  Ways RWE can be used to enhance the strategic value of MSL activities  Key skills MSLs need to develop in order to effectively understand and communicate RWE to diverse audiences   The MSL Talk Podcast is available on all podcast platforms and the MSL Talk YouTube Channel.    MSL Talk is a podcast that features helpful information for current Medical Science Liaisons, Medical Affairs leaders, job seekers looking to break into the pharmaceutical industry in their first MSL role as well as anyone interested in hearing good industry conversations and medical affairs discussions.   #msl #medicalaffairs #medicalscienceliaison #thoughtleaderliaison #careers

This weeks guest is Jim Hahn, Senior Business Director, Thought Leader Engagement at EMD Serono who discusses the role of the Thought Leader Liaison and how it fits into the pharma world.   This episode is sponsored by MSL Mastery, helping Medical Science Liaisons and aspiring MSLs to excel in their careers and lives through courses, coaching, and community. For more details, please visit MSLmastery (dot) com.   In this episode, Jim discusses…  The role of the Thought Leader Liaison (TLL) and how it fits into an organization (as it relates to medical affairs and commercial)?  The strategic objectives for TLLs  How TLLs are evaluated (metrics or key performance indicators)  How TLLs collaborate with MSLs, and what are the most effective ways for these roles to work together to engage KOLs and other key stakeholders  What are the key skills, competencies and backgrounds that make for a successful TLL   The MSL Talk Podcast is available on all podcast platforms and the MSL Talk YouTube Channel.     MSL Talk is a podcast that features helpful information for current Medical Science Liaisons, Medical Affairs leaders, job seekers looking to break into the pharmaceutical industry in their first MSL role as well as anyone interested in hearing good industry conversations and medical affairs discussions.   #msl #medicalaffairs #medicalscienceliaison #thoughtleaderliaison #careers

This week's guest is Juan Daccach, MD, VP Global Product Safety at Merz Aesthetics who discusses Safety and its role in Medical/Product Safety and the interaction between safety physicians and medical affairs physicians (for both pharma and device)   This episode is sponsored by MSL Mastery, helping Medical Science Liaisons and aspiring MSLs to excel in their careers and lives through courses, coaching, and community. For more details, please visit MSLmastery (dot) com.   In this episode, Juan shares…  The role of product safety in the biotech medical device industries, and how it fits with medical affairs  How  product safety differs in a pharma company vs a device company  The key challenges medical affairs professionals face when communicating safety information to healthcare providers (HCPs)  How MSLs might proactively engage with key opinion leaders (KOLs) regarding emerging safety data for a product What trends are emerging for MSLs and medical affairs as it relates to product or device safety.   The MSL Talk Podcast is available on all podcast platforms and the MSL Talk YouTube Channel.    MSL Talk is a podcast that features helpful information for current Medical Science Liaisons, Medical Affairs leaders, job seekers looking to break into the pharmaceutical industry in their first MSL role as well as anyone interested in hearing good industry conversations and medical affairs discussions. #msl #medicalaffairs #medicalscienceliaison #MSLtalk #careers

This week’s guest is Stephanie Otis, Vice President Global Medical Excellence at Ferring Pharmaceuticals discusses future trends in the MSL field including the skills and competencies that will be essential for success.   This episode is sponsored by MSL Mastery, helping Medical Science Liaisons and aspiring MSLs to excel in their careers and lives through courses, coaching, and community. For more details, please visit MSLmastery.com   In this episode, Stephanie shares…  How might MSLs need to adapt their approach to engage with KOLs and healthcare providers in the future?  How the role of Medical Science Liaisons might evolve in the next 5 to 10 years  What emerging trends or Industry challenges will have the most significant impact on MSL roles  What new skills or competencies MSLs will need to develop in order to stay relevant as the field continues to evolve  How important digital literacy and familiarity with emerging technologies (such as AI or data analytics) will be for MSLs in the future   The MSL Talk Podcast is available on all podcast platforms and the MSL Talk YouTube Channel.    MSL Talk is a podcast that features helpful information for current Medical Science Liaisons, Medical Affairs leaders, job seekers looking to break into the pharmaceutical industry in their first MSL role as well as anyone interested in hearing good industry conversations and medical affairs discussions.   #msl #medicalaffairs #medicalscienceliaison #MSLtalk #careers

This week's guest is Nandini Sabharwal, Director, Migraine and Women's Health, Field Medical Group at Pfizer and we discuss the role of artificial intelligence in every day MSL life.   This episode is sponsored by MSL Mastery, helping Medical Science Liaisons and aspiring MSLs to excel in their careers and lives through courses, coaching, and community. For more details, please visit MSLmastery.com   In this episode, Nandini shares…  The learning process and getting started with AI  How MSLs can upskill with AI tools  What Prompt Engineering is and how to master the art of “prompts”  The challenges to be aware of when adopting AI  The many benefits of using AI and what the future holds   The MSL Talk Podcast is available on all podcast platforms and the MSL Talk YouTube Channel.    MSL Talk is a podcast that features helpful information for current Medical Science Liaisons, Medical Affairs leaders, job seekers looking to break into the pharmaceutical industry in their first MSL role as well as anyone interested in hearing good industry conversations and medical affairs discussions.   #msl #medicalaffairs #medicalscienceliaison #artificialintelligence #careers

This weeks guest is John Pracyk, Chief Medical Safety Officer, at Olympus who discusses the importance of continuous learning for professional growth and development This episode is sponsored by MSL Mastery, helping Medical Science Liaisons and aspiring MSLs to excel in their careers and lives through courses, coaching, and community. For more details, please visit MSLmastery.com In this episode, John shares…  The benefits of continuous learning for your career  How to identify your knowledge and skill gaps  How to balance the demands of your current job and continuous learning  How organizations can foster an environment of learning and development  Why it is important for professionals to step out of their comfort zone The MSL Talk Podcast is available on all podcast platforms and the MSL Talk YouTube Channel.     MSL Talk is a podcast that features helpful information for current Medical Science Liaisons, Medical Affairs leaders, job seekers looking to break into the pharmaceutical industry in their first MSL role as well as anyone interested in hearing good industry conversations and medical affairs discussions. #msl #medicalaffairs #medicalscienceliaison #MSLtalk #careers

This week is a solo episode, Tom Caravela, Founder and Managing Partner at The Carolan Group discusses the concept of what you practice in private, is rewarded in public.   This episode is sponsored by MSL Mastery, helping Medical Science Liaisons and aspiring MSLs to excel in their careers and lives through courses, coaching, and community. For more details, please visit MSLmastery.com   In this episode, I discuss….  How can you get what you want out of your career, your life.  The rule of 100  How to become an expert and top performer in any area  The 4 step process for finding success   The MSL Talk Podcast is available on all podcast platforms and the MSL Talk YouTube Channel.    MSL Talk is a podcast that features helpful information for current Medical Science Liaisons, Medical Affairs leaders, job seekers looking to break into the pharmaceutical industry in their first MSL role as well as anyone interested in hearing good industry conversations and medical affairs discussions.   #msl #medicalaffairs #medicalscienceliaison #MSLtalk #careers

My guest this week is Patrina Pellett, MSL Excellence Lead at MSL Mastery and we discuss the benefits of conducting a time audit for maximizing your calendar.   This weeks episode is sponsored by MSL Mastery, helping Medical Science Liaisons and aspiring MSLs to excel in their careers and lives through courses, coaching, and community. For more details, please visit MSLmastery.com   In this episode, we discuss….    What is a time audit and how do I go about it  Why is a time audit a good idea for time management success  What are the challenges to be aware of when make calendar audits and adjustments  How can one categorize their calendar items in a time audit and why is it important  How does a time audit lead to better work life balance   The MSL Talk Podcast is available on all podcast platforms and the MSL Talk YouTube Channel.     MSL Talk is a podcast that features helpful information for current Medical Science Liaisons, Medical Affairs leaders, job seekers looking to break into the pharmaceutical industry in their first MSL role as well as anyone interested in hearing good industry conversations and medical affairs discussions.   #msl #medicalaffairs #medicalscienceliaison #timemanagement #careers

My guest this week is Michelle Offner, Clinical Nurse Educator at Syneos Health and we discuss the evolving role of Clinical Educators for Pharma and Field Medical This weeks episode is sponsored by Syneos Health Commercial Solutions, the leading provider of the industry’s broadest and most fully integrated offerings. Blending a deep understanding of human behavior and the latest technology with hard-earned knowledge and insights gained from supporting the commercialization of more products than any other partner, Syneos delivers predictive solutions that reduce risk, accelerate commercial performance, and fulfill the company’s industry promise to patients. For more details, please visit syneoshealth.com   In this episode, we discuss….  Who Clinical Educators call on and who are the main external customers  Who Clinical Educators interact with internally and the main cross functional partners  How Clinical Educators work with commercial counterparts and how does it differ from MSLs  How compliance and regulatory guardrails affect Clinical Educators  and is it the same as the MSL  How Clinical Educators influence health outcomes and what value there  is to patients as well as families   The MSL Talk Podcast is available on all podcast platforms and the MSL Talk YouTube Channel.    MSL Talk is a podcast that features helpful information for current Medical Science Liaisons, Medical Affairs leaders, job seekers looking to break into the pharmaceutical industry in their first MSL role as well as anyone interested in hearing good industry conversations and medical affairs discussions.   #msl #medicalaffairs #medicalscienceliaison #msltalk #careers

My guests this week are Vandana Grover, Sr Director, Head of Digital Strategy and Innovation at Eisai and Stevan Tomich, Lead Omni Channel Strategist at AbbVie who discuss the value of social listening for MSL success.    This episode is sponsored by medical.watch. Medical.watch helps you understand what HCPs are saying about your products and diseases on social media. Free sign up at medical dot watch.   Learn….  How successful MSLs are going about social listening  What social channels are most viable right now and where should MSLs be “listening  What is the structure (for lack of a better word) an MSL could follow for social listening  What types of key insights might an MSL learn about their KOLs through social listening How social listening can play a part in conference preparation and strategy   The MSL Talk Podcast is available on all podcast platforms and the MSL Talk YouTube Channel.     MSL Talk is a podcast that features helpful information for current Medical Science Liaisons, Medical Affairs leaders, job seekers looking to break into the pharmaceutical industry in their first MSL role as well as anyone interested in hearing good industry conversations and medical affairs discussions.   #msl #medicalaffairs #medicalscienceliaison #msltalk #sociallistening