“I didn't choose a niche for the first 5 years of my business”

(PSA: I’ve got a cold so excuse my voice!) 😆Martha Barnard-Rae is a TEDx speaker, copywriter, and the CEO of Word Candy. In this episode, we chat about Martha's late diagnosis of ADHD and autism, the challenges of running a business while being neurodivergent, and how she’s adapted the way she does business to suit her individual needs. Martha opens up about the systemic failings in recognising neurodivergence in women and girls, and the importance of building a business and life tailored to her own requirements. This episode is a call for empathy, understanding, and making radical changes to better accommodate diverse needs. Links from the show: Save $50 on Design Your VIP Week: emancopyco.com/vip-podcast Martha’s website: wordcandy.com.au Martha’s Instagram: @wordcandycomms Martha’s podcast: The One That Works For You Podcast: https://pod.link/1676212620Martha’s TEDx Talk - ADHD in Girls and Women: https://www.youtube.com/watch?v=ybk2IzwV6Zg&ab_channel=TEDxTalks Find the transcript of this episode on my site, emancopyco.com/podcast  If you loved this episode, take a screenshot, post it on Instagram, and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco.Loving the podcast?Join the podcast's private membership and unlock bonus content: https://emancopyco.com/membershipSupport the show and leave a rating or review here: https://ratethispodcast.com/mistakesGet the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/btsWork with Eman Copy Co. to power up your email strategy, your launches, and your revenueFill in the enquiry form on this contact page: https://emancopyco.com/contact/Want to learn with me?Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/Say hi 👋🏽Connect with Eman on Instagram: https://www.instagram.com/emancopyco/Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/Tools for your business: (Affiliate links 👇🏽)Start your 14-day trial with ConvertKit: https://emancopyco.com/convertkit

Join the Mistakes That Made Me Private Membership for $1 now: https://www.emancopyco.com/membership-trialHead over to see ALL the tools I love: https://www.emancopyco.com/recommended-toolsAnd check out:Teachery Lifetime Plan: https://www.teachery.co/limited-time?a=T2ggAfDr - STILL AVAILABLEVideoAsk: www.videoask.com/ref/ktuwie11a9Senja: https://senja.io/?via=eman50Butter: https://butter.cello.so/OIHjpOvCEKAKit (formerly ConvertKit): https://www.teachery.co/limited-time?a=T2ggAfDrGet the transcript hereLoving the podcast?Join the podcast's private membership and unlock bonus content: https://emancopyco.com/membershipSupport the show and leave a rating or review here: https://ratethispodcast.com/mistakesGet the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/btsWork with Eman Copy Co. to power up your email strategy, your launches, and your revenueFill in the enquiry form on this contact page: https://emancopyco.com/contact/Want to learn with me?Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/Say hi 👋🏽Connect with Eman on Instagram: https://www.instagram.com/emancopyco/Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/Tools for your business: (Affiliate links 👇🏽)Start your 14-day trial with ConvertKit: https://emancopyco.com/convertkit

Join me and MTMM guest Liz Mosely for a special episode where we talk about how we figure out pricing for our services.This interview was first published in the MTMM: Private Membership. If you're not in there, you're missing out ;)Join us inside the Private Membership for $1 here: https://emancopyco.com/membership-trialAfter your 7-day $1 trial, membership is just $11 a month. Cancel anytime.Get the transcript for this episode hereLoving the podcast?Join the podcast's private membership and unlock bonus content: https://emancopyco.com/membershipSupport the show and leave a rating or review here: https://ratethispodcast.com/mistakesGet the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/btsWork with Eman Copy Co. to power up your email strategy, your launches, and your revenueFill in the enquiry form on this contact page: https://emancopyco.com/contact/Want to learn with me?Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/Say hi 👋🏽Connect with Eman on Instagram: https://www.instagram.com/emancopyco/Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/Tools for your business: (Affiliate links 👇🏽)Start your 14-day trial with ConvertKit: https://emancopyco.com/convertkit

Sonia Thompson is a well-known and well-respected inclusive marketing strategist, consultant, and coach. She shares her journey of going from feeling completely directionless in her business, to being THE go-to inclusive marketing expert and being regularly featured in publications like Forbes, Inc, and Hubspot.In this episode, we chat about the impact of niching, as well as why even smaller brands and businesses should make the effort to be inclusive in their marketing.00:00 Introduction05:02 Meet Sonia36:54 Sonia's mistake01:07:36 How this mistake made Sonia01:20:15 What you can learn from Sonia's experience01:22:06 Final thoughtsLinks from the show:Grab Eman’s Nail Your Niche masterclass: https://inkhouse.lpages.co/nail-your-niche/ Check out Sonia’s website: www.inclusionandmarketing.com Join Sonia’s newsletter: www.inclusionandmarketing.com/newsletter Listen to the Inclusion & Marketing Podcast: https://link.chtbl.com/6vXcKyF_ Find the transcript of this episode on my site, emancopyco.com/podcast If you loved this episode, take a screenshot, post it on Instagram, and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco.Loving the podcast?Join the podcast's private membership and unlock bonus content: https://emancopyco.com/membershipSupport the show and leave a rating or review here: https://ratethispodcast.com/mistakesGet the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/btsWork with Eman Copy Co. to power up your email strategy, your launches, and your revenueFill in the enquiry form on this contact page: https://emancopyco.com/contact/Want to learn with me?Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/Say hi 👋🏽Connect with Eman on Instagram: https://www.instagram.com/emancopyco/Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/Tools for your business: (Affiliate links 👇🏽)Start your 14-day trial with ConvertKit: https://emancopyco.com/convertkit

In this episode, I’m speaking to Liz Mosley, a graphic designer and podcast host. We chat about Liz’s journey of overcoming the fear of rejection.Liz shares her unique strategy of seeking 100 rejections to build resilience, and why embracing rejection can be a growth catalyst. Listen for an inspiring conversation about transforming setbacks into growth and success.Links from the show:Liz Mosley’s website: https://www.lizmosley.net/ Liz Mosley on Instagram: https://www.instagram.com/lizmmosley A freebie Trello template for people to track their rejections: https://lizmosley.myflodesk.com/rejection-template  The maker’s of Liz’s podcast website: https://studiocotton.co.uk/Get your Atomicon 2025 tickes: https://atomic.site/atomicon/?aap=528 Find the transcript of this episode on my site, emancopyco.com/podcast If you loved this episode, take a screenshot, post it on Instagram, and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco.Loving the podcast?Join the podcast's private membership and unlock bonus content: https://emancopyco.com/membershipSupport the show and leave a rating or review here: https://ratethispodcast.com/mistakesGet the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/btsWork with Eman Copy Co. to power up your email strategy, your launches, and your revenueFill in the enquiry form on this contact page: https://emancopyco.com/contact/Want to learn with me?Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/Say hi 👋🏽Connect with Eman on Instagram: https://www.instagram.com/emancopyco/Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/Tools for your business: (Affiliate links 👇🏽)Start your 14-day trial with ConvertKit: https://emancopyco.com/convertkit

It’s finally here! Eman Copy Co., the email micro-agency I’ve been building for six months, has finally launched. In this episode, I share the how, why, and who of it all, and I also dish on the total costs. You’ll get my thoughts on going from a solo entrepreneur to a team leader, the building process, the challenges, and what I hope to gain from it all.Check out the new emancopyco.com for more information on me, my team, and how to work with us.  00:00 Introduction08:37 What's changing17:20 What's not changing18:07 Why change my business model22:29 The team29:58 What goes into building a micro agency45:20 What I'm most excited about48:02 Challenges51:02 What all of this cost58:13 Your questions, answered01:14:41 A call to actionIf you loved this episode, take a screenshot, post it on Instagram, and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopycoOh, and here’s a link to the people I mentioned in this episode:Krista Walsh Copywriting: https://kristawalshcopywriter.com/ Mikka Cruz (web designer): https://studioelias.com/ Modestly Maha (personal stylist): https://www.instagram.com/modestlymaha/ Natalie Gates (brand voice and messaging guide creator): https://www.nataliegates.ca/ My assistant, Nicole: https://www.instagram.com/worksmartkindagal/ Loving the podcast?Join the podcast's private membership and unlock bonus content: https://emancopyco.com/membershipSupport the show and leave a rating or review here: https://ratethispodcast.com/mistakesGet the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/btsWork with Eman Copy Co. to power up your email strategy, your launches, and your revenueFill in the enquiry form on this contact page: https://emancopyco.com/contact/Want to learn with me?Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/Say hi 👋🏽Connect with Eman on Instagram: https://www.instagram.com/emancopyco/Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/Tools for your business: (Affiliate links 👇🏽)Start your 14-day trial with ConvertKit: https://emancopyco.com/convertkit

It’s been two years since we launched Mistakes That Made Me! In this special anniversary episode, I’m celebrating this milestone with my podcast producer, Zuri Berry. We reflect on the journey, chat about our favorite episodes, and share what we’ve learned about mistakes after two years of interviewing extraordinary business owners.Find the transcript of this episode on my site, emancopyco.com/podcastLinks from this episode:Behind the scenes of Mistakes That Made Me: emancopyco.com/bts More on Zuri Berry: zmcpodcasts.comIf you loved this episode, take a screenshot, post it on Instagram, and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco.Loving the podcast?Join the podcast's private membership and unlock bonus content: https://emancopyco.com/membershipSupport the show and leave a rating or review here: https://ratethispodcast.com/mistakesGet the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/btsWork with Eman Copy Co. to power up your email strategy, your launches, and your revenueFill in the enquiry form on this contact page: https://emancopyco.com/contact/Want to learn with me?Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/Say hi 👋🏽Connect with Eman on Instagram: https://www.instagram.com/emancopyco/Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/Tools for your business: (Affiliate links 👇🏽)Start your 14-day trial with ConvertKit: https://emancopyco.com/convertkit

Dielle Charon has cracked the code. This business coach earned more than a million dollars in 2022 and $370K in the first 2 months of 2023. She says one of the reasons for this success is her focus on delivering quality programmes and buttoning up her business processes.But it took a lot of mindset work to give up chasing the glamour of internet fame and social media celebrity.In this episode, Dielle shares how her biggest mistake early on in her coaching business was comparing herself to other business coaches on social media and spending too much time trying to become popular online. Now, she’s focused on being comfortable with her own experiences and skills to find the success she's looking for.Find the transcript of this episode on my site, emancopyco.com/podcastLinks from this episode:Dielle’s website: https://diellecharon.comDielle’s podcast: Black, Banked, and Booked OutDielle’s free training: https://diellecharon.com/free-trainingJoin Eman's newsletter and get her 35-minute email class for FREEIf you loved this episode, take a screenshot, post it on Instagram and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopycoAnd if you’re interested in working with me, visit emancopyco.com/contactLoving the podcast?Join the podcast's private membership and unlock bonus content: https://emancopyco.com/membershipSupport the show and leave a rating or review here: https://ratethispodcast.com/mistakesGet the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/btsWork with Eman Copy Co. to power up your email strategy, your launches, and your revenueFill in the enquiry form on this contact page: https://emancopyco.com/contact/Want to learn with me?Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/Say hi 👋🏽Connect with Eman on Instagram: https://www.instagram.com/emancopyco/Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/Tools for your business: (Affiliate links 👇🏽)Start your 14-day trial with ConvertKit: https://emancopyco.com/convertkit

Have you ever shied away from the spotlight, thinking that it might help your business rather than hurt it? Black women and visibly Muslim women have to decide how they want to show up for their businesses — all while navigating the complex expectations and stereotypes that come along with their identities. My guest is Jennifer Ogunyemi, the founder of Sisters in Business, the largest organization in the UK dedicated to inspiring, connecting, and elevating Muslim women in business. Jennifer serves as a mentor to countless Muslim women. But before her business took off, she struggled with how to show up visibly in her business. In fact, while her business was taking off, no one knew that a Black woman was behind it. That led her to miss out on opportunities and affirmation as a business owner. Now, she encourages Muslim women to show up for themselves. Find the transcript of this episode on my site, emancopyco.com/podcast. Links from this episode:Jennifer on IG: @jennifer.ogunyemi Sisters in BusinessEman’s Email RulesIf you loved this episode, take a screenshot, post it on Instagram and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco. And if you’re interested in working with me, visit emancopyco.com/contact.Loving the podcast?Join the podcast's private membership and unlock bonus content: https://emancopyco.com/membershipSupport the show and leave a rating or review here: https://ratethispodcast.com/mistakesGet the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/btsWork with Eman Copy Co. to power up your email strategy, your launches, and your revenueFill in the enquiry form on this contact page: https://emancopyco.com/contact/Want to learn with me?Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/Say hi 👋🏽Connect with Eman on Instagram: https://www.instagram.com/emancopyco/Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/Tools for your business: (Affiliate links 👇🏽)Start your 14-day trial with ConvertKit: https://emancopyco.com/convertkit

Have you ever had a business idea that you sat on, then watched others take on and use? My guest is Belinda Weaver, the owner of Copywrite Matters, host of the Hot Copy podcast, and a coach and mentor to people like me in the industry. Belinda created the concept for a copywriting course and membership site to scale her business … and then sat on it. While she waited to perfect the site, other content creators jumped on the same idea and ran with it. That mistake led her to really think about her work-life balance, the speed at which she works, and how to differentiate herself from competitors better.  Find the transcript of this episode on my site, emancopyco.com/podcast. Links from this episode:Belinda WeaverHot Copy podcastEman’s Email RulesIf you loved this episode, take a screenshot, post it on Instagram and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco. And if you’re interested in working with me, visit emancopyco.com.Loving the podcast?Join the podcast's private membership and unlock bonus content: https://emancopyco.com/membershipSupport the show and leave a rating or review here: https://ratethispodcast.com/mistakesGet the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/btsWork with Eman Copy Co. to power up your email strategy, your launches, and your revenueFill in the enquiry form on this contact page: https://emancopyco.com/contact/Want to learn with me?Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/Say hi 👋🏽Connect with Eman on Instagram: https://www.instagram.com/emancopyco/Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/Tools for your business: (Affiliate links 👇🏽)Start your 14-day trial with ConvertKit: https://emancopyco.com/convertkit