Mintel Little Conversation podkast

Leading Customer-Centric Change: Interview with Krista Phillips, Chief Customer Officer at M&T Bank

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27:34
Do tyłu o 15 sekund
Do przodu o 15 sekund

Host Andrew Davidson welcomes Krista Phillips, M&T Bank's first Chief Customer Officer, back to the podcast. Krista shares her journey and insights into the evolving role of customer experience in banking. With a career spanning major financial institutions, Krista discusses how customer insights can be leveraged to drive innovation and improve service delivery, highlighting specific examples of changes made based on customer feedback, such as streamlining onboarding processes and enhancing fraud detection communication.

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Host:

Andrew Davidson, SVP/Chief Insights Officer, Comperemedia.


Guests:

Krista Phillips, Chief Customer Officer, M&T Bank.

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